Key Insights
The global city surveillance market, valued at $13.27 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.50% from 2025 to 2033. This expansion is driven by several key factors. Increasing urbanization leads to a higher demand for public safety solutions, fueling the adoption of advanced surveillance technologies. Furthermore, the rising incidence of crime and terrorism necessitates comprehensive monitoring systems for proactive crime prevention and improved response times. Governments worldwide are investing heavily in smart city initiatives, integrating surveillance systems with other infrastructure for enhanced city management and citizen safety. Technological advancements, such as the deployment of AI-powered video analytics for improved object detection, facial recognition, and predictive policing, are also accelerating market growth. The market is segmented by components, including cameras, storage systems, video management systems (VMS), and video analytics. The increasing sophistication of these components, coupled with decreasing costs, makes advanced surveillance more accessible to cities of various sizes and budgets. Leading players like Hikvision, Dahua, Bosch, and Axis Communications are driving innovation and market competition, constantly pushing the boundaries of technology and affordability.
City Surveillance Industry Market Size (In Billion)
The market's growth, however, is not without its challenges. Concerns regarding data privacy and potential misuse of surveillance data represent significant restraints. Stringent regulations and ethical considerations surrounding data collection and usage are shaping market development and driving the need for transparent and responsible data management practices. Furthermore, the high initial investment costs associated with implementing comprehensive city-wide surveillance systems can be a barrier to entry for smaller municipalities and developing countries. Despite these challenges, the long-term outlook remains positive, with ongoing technological innovation and increasing government investments projected to offset these limitations and fuel sustained market expansion throughout the forecast period. The Asia-Pacific region, driven by rapid urbanization and increasing government spending on infrastructure, is expected to be a key growth market.
City Surveillance Industry Company Market Share
City Surveillance Industry Report: 2019-2033 Forecast
This comprehensive report provides an in-depth analysis of the City Surveillance Industry, projecting a market value exceeding $XX Million by 2033. Leveraging data from 2019-2024 (historical period), with 2025 as the base and estimated year, this report offers actionable insights for industry professionals, investors, and strategic decision-makers. The forecast period spans 2025-2033. Key players such as Bosch Security, Hikvision, and Hanwha Techwin are profiled, alongside analysis of market segments including cameras, storage, video management systems, and video analytics.
City Surveillance Industry Market Structure & Innovation Trends
The City Surveillance Industry is characterized by a moderately concentrated market structure, with key players such as Hangzhou Hikvision Digital Technology Co Ltd, Dahua Technology Co Ltd, and Bosch Security and Safety System holding significant market share. Estimates suggest these top three players collectively control approximately xx% of the global market, while numerous smaller players contribute to a competitive landscape. Innovation is driven by advancements in AI-powered video analytics, the Internet of Things (IoT) integration, and the increasing demand for higher resolution and more robust security systems. Regulatory frameworks, varying significantly across regions, impact market growth and adoption rates. The industry experiences continuous M&A activity, with deal values exceeding $XX Million in recent years, further consolidating the market. Key drivers of innovation include:
- AI-powered analytics: Enabling advanced threat detection and predictive capabilities.
- Cloud-based solutions: Offering scalability and remote accessibility.
- Cybersecurity enhancements: Addressing growing concerns about data breaches and system vulnerabilities.
- Integration with other smart city technologies: Facilitating data sharing and coordinated responses.
City Surveillance Industry Market Dynamics & Trends
The City Surveillance Industry exhibits robust growth, driven by factors such as increasing urbanization, rising crime rates, and the growing need for enhanced public safety. The market's Compound Annual Growth Rate (CAGR) is estimated to be xx% during the forecast period (2025-2033). Technological disruptions, including the adoption of 4K and 8K resolution cameras, improved video analytics, and edge computing, are reshaping the market landscape. Consumer preferences are shifting towards intelligent surveillance systems capable of providing real-time insights and proactive threat mitigation. Competitive dynamics are intensifying, with companies focusing on differentiation through innovation, strategic partnerships, and geographic expansion. Market penetration is increasing, particularly in developing economies experiencing rapid urbanization.
Dominant Regions & Segments in City Surveillance Industry
North America and Asia-Pacific currently dominate the City Surveillance Industry, driven by factors such as robust government investments in public safety infrastructure and the rapid adoption of smart city initiatives. Within these regions, specific countries such as the United States, China, and India demonstrate significant growth potential. Among the components, the camera segment holds the largest market share due to high demand for higher-resolution and feature-rich devices. Key drivers for dominance include:
- North America: Strong government spending on homeland security and public safety, coupled with high technological adoption rates.
- Asia-Pacific: Rapid urbanization, increasing crime rates, and supportive government policies promoting smart city initiatives.
- Camera Segment: Constant demand for higher resolution, improved image quality, and advanced features like AI-powered analytics.
City Surveillance Industry Product Innovations
Recent product developments emphasize AI-powered video analytics, enabling advanced features such as facial recognition, object detection, and behavior analysis. New products integrate seamlessly with other smart city technologies to enhance situational awareness and provide efficient incident management. Camera technology advancements, including improved low-light performance and wider field of view, are improving the overall effectiveness of surveillance systems. The competitive advantage lies in offering innovative solutions that address specific market needs and integrate seamlessly into existing infrastructure.
Report Scope & Segmentation Analysis
This report segments the City Surveillance Industry by component:
Cameras: This segment encompasses various types of cameras, including IP cameras, PTZ cameras, and thermal cameras. Growth is projected to be xx% during the forecast period due to increasing demand for higher-resolution cameras and advanced features. Competitive dynamics are intense, with major players vying for market share through product differentiation and pricing strategies.
Storage: This segment includes network video recorders (NVRs) and cloud storage solutions. The market is expected to experience xx% growth, driven by the increasing volume of video data generated by surveillance systems. The shift towards cloud-based storage solutions is a key trend.
Video Management Systems (VMS): This segment comprises software and hardware solutions for managing and monitoring video feeds from multiple cameras. The market is expected to grow at xx% driven by demand for advanced functionalities such as AI-powered analytics and integration with other security systems. The trend is towards cloud-based VMS solutions offering scalability and flexibility.
Video Analytics: This segment includes software and algorithms for analyzing video feeds to identify patterns, events, and anomalies. The market exhibits significant growth potential (xx%) driven by the increasing adoption of AI and machine learning in surveillance systems. Key players are focusing on developing sophisticated analytics capabilities.
Key Drivers of City Surveillance Industry Growth
The City Surveillance Industry's growth is fueled by several key factors:
- Increasing Urbanization: The rapid growth of cities worldwide is leading to increased demand for enhanced public safety and security measures.
- Technological Advancements: The development of advanced technologies such as AI-powered analytics, high-resolution cameras, and cloud-based storage solutions drives market growth.
- Government Initiatives: Government investments in smart city projects and public safety programs are bolstering market growth.
Challenges in the City Surveillance Industry Sector
The City Surveillance Industry faces various challenges:
- Data Privacy Concerns: The handling of sensitive data raises privacy concerns, impacting adoption rates in certain regions.
- High Initial Investment Costs: The implementation of city-wide surveillance systems requires significant upfront investments, which can be a barrier for some municipalities.
- Cybersecurity Risks: Surveillance systems are vulnerable to cyberattacks, raising concerns about data breaches and system disruptions.
Emerging Opportunities in City Surveillance Industry
Emerging opportunities lie in:
- Integration with IoT devices: Connecting surveillance systems with other smart city infrastructure components.
- Predictive Policing: Utilizing AI-powered analytics to predict crime hotspots and allocate resources efficiently.
- Focus on Privacy-Preserving Technologies: Developing solutions that balance security with individual privacy concerns.
Leading Players in the City Surveillance Industry Market
- Bosch Security and Safety System (The Bosch Group)
- Zhekian Uniview Technologies
- Hanwha Techwin (Hanwha Group)
- Honeywell Security Group (Honeywell International Inc)
- Infinova Corporation (The Infinova Group)
- Nice Systems Limited
- Cisco Systems Inc
- Verint Systems
- Genetec Inc
- Axon Enterprise Inc
- NEC Corporation
- Qognify Inc (Battery Ventures)
- Agent Video Intelligence Ltd
- Avigilon Corporation (Motorola Solutions Inc)
- Hangzhou Hikvision Digital Technology Co Ltd
- Axis Communications (Canon Inc)
- CP Plus
- Dahua Technology Co Ltd
- Panasonic Corporation
Key Developments in City Surveillance Industry
- July 2022: Hangzhou Hikvision Digital Technology Co. Ltd launched the new DeepinView bullet network cameras with TandemVu technology.
- March 2022: Hanwha Techwin introduced the new Wisenet A Series of low-cost cameras and network video recorders.
Future Outlook for City Surveillance Industry Market
The City Surveillance Industry is poised for continued growth, driven by technological advancements, increasing urbanization, and rising demand for enhanced public safety. Strategic opportunities exist for companies that can offer innovative, cost-effective, and privacy-preserving solutions that cater to the evolving needs of cities and governments worldwide. The integration of AI and IoT technologies will continue to shape the market landscape, opening up new possibilities for proactive security and crime prevention.
City Surveillance Industry Segmentation
-
1. Component
- 1.1. Camera
- 1.2. Storage
- 1.3. Video Management System
- 1.4. Video Analytics
City Surveillance Industry Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East and Africa
City Surveillance Industry Regional Market Share
Geographic Coverage of City Surveillance Industry
City Surveillance Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 8.50% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Increased Spending on Surveillance in Major Cities Across the World; Diminishing IP Camera Prices
- 3.2.2 Coupled with Technological Advancements in Analytics and Software; Growing Security Threat and Smart City Growth Prompting Governments and City Administrations to Adopt Innovative Surveillance Solutions
- 3.3. Market Restrains
- 3.3.1. High Installation Cost; Lack of Uninterrupted and Seamless Internet Connectivity
- 3.4. Market Trends
- 3.4.1. Camera Segment to Hold Largest Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global City Surveillance Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Component
- 5.1.1. Camera
- 5.1.2. Storage
- 5.1.3. Video Management System
- 5.1.4. Video Analytics
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. Europe
- 5.2.3. Asia Pacific
- 5.2.4. Latin America
- 5.2.5. Middle East and Africa
- 5.1. Market Analysis, Insights and Forecast - by Component
- 6. North America City Surveillance Industry Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Component
- 6.1.1. Camera
- 6.1.2. Storage
- 6.1.3. Video Management System
- 6.1.4. Video Analytics
- 6.1. Market Analysis, Insights and Forecast - by Component
- 7. Europe City Surveillance Industry Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Component
- 7.1.1. Camera
- 7.1.2. Storage
- 7.1.3. Video Management System
- 7.1.4. Video Analytics
- 7.1. Market Analysis, Insights and Forecast - by Component
- 8. Asia Pacific City Surveillance Industry Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Component
- 8.1.1. Camera
- 8.1.2. Storage
- 8.1.3. Video Management System
- 8.1.4. Video Analytics
- 8.1. Market Analysis, Insights and Forecast - by Component
- 9. Latin America City Surveillance Industry Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Component
- 9.1.1. Camera
- 9.1.2. Storage
- 9.1.3. Video Management System
- 9.1.4. Video Analytics
- 9.1. Market Analysis, Insights and Forecast - by Component
- 10. Middle East and Africa City Surveillance Industry Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Component
- 10.1.1. Camera
- 10.1.2. Storage
- 10.1.3. Video Management System
- 10.1.4. Video Analytics
- 10.1. Market Analysis, Insights and Forecast - by Component
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 Bosch Security and Safety System (The Bosch Group)
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Zhekian Uniview Technologies*List Not Exhaustive
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Hanwha Techwin (Hanwaha Group)
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Honeywell Security Group (Honeywell Internatinal Inc )
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Infinova Corporation (The Infinova Group)
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Nice Systems Limited
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Cisco Systems Inc
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Verint Systems
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Genetec Inc
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Axon Enterprise Inc
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 NEC Corporation
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Qognify Inc (Battery Ventures)
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Agent Video Intelligence Ltd
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 Avigilon Corporation (Motorola Solutions Inc )
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.15 Hangzhou Hikvision Digital Technology Co Ltd
- 11.2.15.1. Overview
- 11.2.15.2. Products
- 11.2.15.3. SWOT Analysis
- 11.2.15.4. Recent Developments
- 11.2.15.5. Financials (Based on Availability)
- 11.2.16 Axis Communications (Canon Inc )
- 11.2.16.1. Overview
- 11.2.16.2. Products
- 11.2.16.3. SWOT Analysis
- 11.2.16.4. Recent Developments
- 11.2.16.5. Financials (Based on Availability)
- 11.2.17 CP Plus
- 11.2.17.1. Overview
- 11.2.17.2. Products
- 11.2.17.3. SWOT Analysis
- 11.2.17.4. Recent Developments
- 11.2.17.5. Financials (Based on Availability)
- 11.2.18 Dahua Technology Co Ltd
- 11.2.18.1. Overview
- 11.2.18.2. Products
- 11.2.18.3. SWOT Analysis
- 11.2.18.4. Recent Developments
- 11.2.18.5. Financials (Based on Availability)
- 11.2.19 Panasonic Corporation
- 11.2.19.1. Overview
- 11.2.19.2. Products
- 11.2.19.3. SWOT Analysis
- 11.2.19.4. Recent Developments
- 11.2.19.5. Financials (Based on Availability)
- 11.2.1 Bosch Security and Safety System (The Bosch Group)
List of Figures
- Figure 1: Global City Surveillance Industry Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: North America City Surveillance Industry Revenue (Million), by Component 2025 & 2033
- Figure 3: North America City Surveillance Industry Revenue Share (%), by Component 2025 & 2033
- Figure 4: North America City Surveillance Industry Revenue (Million), by Country 2025 & 2033
- Figure 5: North America City Surveillance Industry Revenue Share (%), by Country 2025 & 2033
- Figure 6: Europe City Surveillance Industry Revenue (Million), by Component 2025 & 2033
- Figure 7: Europe City Surveillance Industry Revenue Share (%), by Component 2025 & 2033
- Figure 8: Europe City Surveillance Industry Revenue (Million), by Country 2025 & 2033
- Figure 9: Europe City Surveillance Industry Revenue Share (%), by Country 2025 & 2033
- Figure 10: Asia Pacific City Surveillance Industry Revenue (Million), by Component 2025 & 2033
- Figure 11: Asia Pacific City Surveillance Industry Revenue Share (%), by Component 2025 & 2033
- Figure 12: Asia Pacific City Surveillance Industry Revenue (Million), by Country 2025 & 2033
- Figure 13: Asia Pacific City Surveillance Industry Revenue Share (%), by Country 2025 & 2033
- Figure 14: Latin America City Surveillance Industry Revenue (Million), by Component 2025 & 2033
- Figure 15: Latin America City Surveillance Industry Revenue Share (%), by Component 2025 & 2033
- Figure 16: Latin America City Surveillance Industry Revenue (Million), by Country 2025 & 2033
- Figure 17: Latin America City Surveillance Industry Revenue Share (%), by Country 2025 & 2033
- Figure 18: Middle East and Africa City Surveillance Industry Revenue (Million), by Component 2025 & 2033
- Figure 19: Middle East and Africa City Surveillance Industry Revenue Share (%), by Component 2025 & 2033
- Figure 20: Middle East and Africa City Surveillance Industry Revenue (Million), by Country 2025 & 2033
- Figure 21: Middle East and Africa City Surveillance Industry Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global City Surveillance Industry Revenue Million Forecast, by Component 2020 & 2033
- Table 2: Global City Surveillance Industry Revenue Million Forecast, by Region 2020 & 2033
- Table 3: Global City Surveillance Industry Revenue Million Forecast, by Component 2020 & 2033
- Table 4: Global City Surveillance Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 5: Global City Surveillance Industry Revenue Million Forecast, by Component 2020 & 2033
- Table 6: Global City Surveillance Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 7: Global City Surveillance Industry Revenue Million Forecast, by Component 2020 & 2033
- Table 8: Global City Surveillance Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 9: Global City Surveillance Industry Revenue Million Forecast, by Component 2020 & 2033
- Table 10: Global City Surveillance Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 11: Global City Surveillance Industry Revenue Million Forecast, by Component 2020 & 2033
- Table 12: Global City Surveillance Industry Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the City Surveillance Industry?
The projected CAGR is approximately 8.50%.
2. Which companies are prominent players in the City Surveillance Industry?
Key companies in the market include Bosch Security and Safety System (The Bosch Group), Zhekian Uniview Technologies*List Not Exhaustive, Hanwha Techwin (Hanwaha Group), Honeywell Security Group (Honeywell Internatinal Inc ), Infinova Corporation (The Infinova Group), Nice Systems Limited, Cisco Systems Inc, Verint Systems, Genetec Inc, Axon Enterprise Inc, NEC Corporation, Qognify Inc (Battery Ventures), Agent Video Intelligence Ltd, Avigilon Corporation (Motorola Solutions Inc ), Hangzhou Hikvision Digital Technology Co Ltd, Axis Communications (Canon Inc ), CP Plus, Dahua Technology Co Ltd, Panasonic Corporation.
3. What are the main segments of the City Surveillance Industry?
The market segments include Component.
4. Can you provide details about the market size?
The market size is estimated to be USD 13.27 Million as of 2022.
5. What are some drivers contributing to market growth?
Increased Spending on Surveillance in Major Cities Across the World; Diminishing IP Camera Prices. Coupled with Technological Advancements in Analytics and Software; Growing Security Threat and Smart City Growth Prompting Governments and City Administrations to Adopt Innovative Surveillance Solutions.
6. What are the notable trends driving market growth?
Camera Segment to Hold Largest Market Share.
7. Are there any restraints impacting market growth?
High Installation Cost; Lack of Uninterrupted and Seamless Internet Connectivity.
8. Can you provide examples of recent developments in the market?
July 2022 - The Hangzhou Hikvision Digital Technology Co. Ltd has launched the new DeepinViewbullet network cameras with TandemVutechnology, expanding the reach of TandemVutechnology from PTZ units to bullet-styled models. These new cameras will be able to monitor large scenes and close-up details simultaneously, maintaining both viewpoints for improved situational awareness and security capability.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "City Surveillance Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the City Surveillance Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the City Surveillance Industry?
To stay informed about further developments, trends, and reports in the City Surveillance Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence