Key Insights
The European non-resilient floor covering market, encompassing ceramic, stone, laminate, and wood tile flooring, exhibits robust growth potential. Driven by increasing construction activity, particularly in residential and commercial sectors across major European economies like Germany, France, and the UK, the market is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 10% from 2025 to 2033. This expansion is fueled by several key trends: a rising preference for aesthetically pleasing and durable flooring solutions, sustainable material innovations, and the growing popularity of online distribution channels offering convenience and competitive pricing. Furthermore, the increasing demand for renovation projects in older buildings is contributing to significant market growth. While the market faces potential restraints such as fluctuating raw material prices and economic uncertainties, the long-term outlook remains positive, driven by consistent demand for high-quality, non-resilient flooring options.
The market segmentation highlights a diversified landscape. Residential applications remain a primary driver, accounting for a larger market share than commercial applications, although both segments are experiencing notable growth. Distribution channels are also evolving, with online sales steadily increasing, challenging traditional home centers and specialty stores. In terms of product types, ceramic tiles maintain a significant share due to their versatility and cost-effectiveness. However, the demand for other options, such as wood and laminate tiles, is also growing, driven by design preferences and performance characteristics. Key players like BerryAlloc, Forbo Flooring, and Mohawk Industries are strategically positioning themselves to capitalize on these trends through product diversification, technological advancements, and expansion into new markets within Europe. The overall market shows a promising future, characterized by steady growth and ongoing shifts in consumer preferences and distribution channels.

Europe Non-Resilient Floor Covering Industry: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Europe Non-Resilient Floor Covering Industry, offering invaluable insights for industry professionals, investors, and strategic planners. With a detailed study period spanning from 2019 to 2033 (base year 2025, forecast period 2025-2033), this report unveils the market's current state, future trajectory, and key players. The market size is projected to reach xx Million by 2033, showcasing significant growth opportunities.
Europe Non-Resilient Floor Covering Industry Market Structure & Innovation Trends
This section analyzes the competitive landscape, innovation drivers, and regulatory influences shaping the European non-resilient floor covering market. We delve into market concentration, identifying key players like Berry Alloc, Forbo Flooring, Porcelanosa Group, Parador, Johnson Tiles, Shaw Industries Inc, Mohawk Industries Inc, Beaulieu International Group, Tarkett Inc, and Atlas Concorde SPA (list not exhaustive). The report assesses their market share and explores mergers and acquisitions (M&A) activities, including deal values (xx Million). Furthermore, we examine innovation drivers such as technological advancements in material science, design aesthetics, and sustainable production methods. Regulatory frameworks impacting product safety, environmental compliance, and market access are also analyzed. The analysis includes a detailed examination of product substitutes and their impact on market dynamics, along with an assessment of end-user demographics and their preferences.

Europe Non-Resilient Floor Covering Industry Market Dynamics & Trends
This section examines the key forces driving market growth, technological disruptions, evolving consumer preferences, and the competitive dynamics within the European non-resilient floor covering industry. We explore market growth drivers, including increasing construction activity, rising disposable incomes, and the growing demand for aesthetically pleasing and durable flooring solutions. The report also analyzes the impact of technological advancements, such as the introduction of new materials and manufacturing processes, on market dynamics. The changing consumer preferences, including shifts towards sustainable and eco-friendly products, are also evaluated. We present a detailed analysis of the competitive landscape, including market share analysis and the strategies employed by key players. Specific metrics such as the Compound Annual Growth Rate (CAGR) and market penetration rates are provided to illustrate market trends.

Dominant Regions & Segments in Europe Non-Resilient Floor Covering Industry
This section identifies the leading regions, countries, and segments within the European non-resilient floor covering market. We analyze dominance across end-user segments (Residential and Commercial), distribution channels (Home Centers, Specialty Stores, Online, and Other Distribution Channels), and product types (Ceramic Tiles Flooring, Stone Tiles Flooring, Laminate Tiles Flooring, Wood Tiles Flooring, and Others).
- Key Drivers:
- Economic growth and construction boom in specific regions.
- Government policies and infrastructure development initiatives.
- Changes in consumer preferences and spending patterns.
- Technological advancements and product innovations.
The report provides a detailed analysis of the factors contributing to the dominance of specific regions and segments, including economic conditions, consumer preferences, and competitive dynamics.
Europe Non-Resilient Floor Covering Industry Product Innovations
This section summarizes the latest product developments, their applications, and their competitive advantages within the European non-resilient floor covering market. We highlight technological trends influencing product innovation, such as the increased use of sustainable materials and advanced manufacturing processes. The report also emphasizes the market fit of new products and their potential impact on the overall market.
Report Scope & Segmentation Analysis
This report comprehensively segments the European non-resilient floor covering market by end-user (residential and commercial), distribution channel (home centers, specialty stores, online, and others), and product type (ceramic, stone, laminate, wood, and others). Each segment's growth projections, market size (in Millions), and competitive dynamics are analyzed. For example, the residential segment is expected to show a CAGR of xx% during the forecast period due to [reason]. Similarly, the online distribution channel is experiencing rapid growth due to [reason]. The market size of ceramic tiles is projected to be xx Million in 2025.
Key Drivers of Europe Non-Resilient Floor Covering Industry Growth
Several factors contribute to the growth of the European non-resilient floor covering industry. Technological advancements, such as the development of more durable and aesthetically appealing materials, are a key driver. Economic factors, such as increasing disposable incomes and construction activity, are also significant contributors. Furthermore, supportive regulatory frameworks that promote sustainable building practices are boosting market growth.
Challenges in the Europe Non-Resilient Floor Covering Industry Sector
The European non-resilient floor covering industry faces challenges such as stringent regulatory compliance requirements, supply chain disruptions impacting material availability and costs, and intense competition from both domestic and international players. These factors can significantly affect production costs and market competitiveness.
Emerging Opportunities in Europe Non-Resilient Floor Covering Industry
Emerging opportunities lie in the growing demand for eco-friendly and sustainable flooring solutions, increasing adoption of smart home technology, and the expansion into new market segments, like the refurbishment and renovation sector. These trends present significant potential for growth and innovation.
Leading Players in the Europe Non-Resilient Floor Covering Industry Market
- Berry Alloc
- Forbo Flooring
- Porcelanosa Group
- Parador
- Johnson Tiles
- Shaw Industries Inc
- Mohawk Industries Inc
- Beaulieu International Group
- Tarkett Inc
- Atlas Concorde SPA
Key Developments in Europe Non-Resilient Floor Covering Industry Industry
- 2022: Beaulieu International Group announced further price increases across its flooring portfolio due to sustained pressure on polymer, plasticizer, logistics, and energy costs.
- 2022: Tarkett released its 2021 CSR report, outlining an ambitious 2030 climate roadmap aiming for a 30% reduction in greenhouse gas emissions across its value chain.
Future Outlook for Europe Non-Resilient Floor Covering Industry Market
The European non-resilient floor covering market is poised for continued growth, driven by factors like increasing urbanization, rising disposable incomes, and the growing demand for aesthetically pleasing and durable flooring solutions. Strategic partnerships, technological advancements, and expansion into new markets will be key to success in this dynamic industry.
Europe Non-Resilient Floor Covering Industry Segmentation
-
1. Product
- 1.1. Ceramic Tiles Flooring
- 1.2. Stone Tiles Flooring
- 1.3. Laminate Tiles Flooring
- 1.4. Wood Tiles Flooring
- 1.5. Others
-
2. End-User
- 2.1. Residential
- 2.2. Commercial
-
3. Distribution Channel
- 3.1. Home Centers
- 3.2. Specialty Stores
- 3.3. Online
- 3.4. Other Distribution Channels
Europe Non-Resilient Floor Covering Industry Segmentation By Geography
- 1. Spain
- 2. Germany
- 3. Italy
- 4. United Kingdom
- 5. Rest Countries in Europe

Europe Non-Resilient Floor Covering Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 10.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Expanding Construction and Real Estate Sector; Adoption of Ceramic tiles for Sustainable Development of Buildings
- 3.3. Market Restrains
- 3.3.1. Volatile Raw Material Prices; Increasing Regulations and Tariffs
- 3.4. Market Trends
- 3.4.1. Growing Residential Construction Industry Across Europe is Driving the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product
- 5.1.1. Ceramic Tiles Flooring
- 5.1.2. Stone Tiles Flooring
- 5.1.3. Laminate Tiles Flooring
- 5.1.4. Wood Tiles Flooring
- 5.1.5. Others
- 5.2. Market Analysis, Insights and Forecast - by End-User
- 5.2.1. Residential
- 5.2.2. Commercial
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Home Centers
- 5.3.2. Specialty Stores
- 5.3.3. Online
- 5.3.4. Other Distribution Channels
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Spain
- 5.4.2. Germany
- 5.4.3. Italy
- 5.4.4. United Kingdom
- 5.4.5. Rest Countries in Europe
- 5.1. Market Analysis, Insights and Forecast - by Product
- 6. Spain Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product
- 6.1.1. Ceramic Tiles Flooring
- 6.1.2. Stone Tiles Flooring
- 6.1.3. Laminate Tiles Flooring
- 6.1.4. Wood Tiles Flooring
- 6.1.5. Others
- 6.2. Market Analysis, Insights and Forecast - by End-User
- 6.2.1. Residential
- 6.2.2. Commercial
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. Home Centers
- 6.3.2. Specialty Stores
- 6.3.3. Online
- 6.3.4. Other Distribution Channels
- 6.1. Market Analysis, Insights and Forecast - by Product
- 7. Germany Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product
- 7.1.1. Ceramic Tiles Flooring
- 7.1.2. Stone Tiles Flooring
- 7.1.3. Laminate Tiles Flooring
- 7.1.4. Wood Tiles Flooring
- 7.1.5. Others
- 7.2. Market Analysis, Insights and Forecast - by End-User
- 7.2.1. Residential
- 7.2.2. Commercial
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. Home Centers
- 7.3.2. Specialty Stores
- 7.3.3. Online
- 7.3.4. Other Distribution Channels
- 7.1. Market Analysis, Insights and Forecast - by Product
- 8. Italy Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product
- 8.1.1. Ceramic Tiles Flooring
- 8.1.2. Stone Tiles Flooring
- 8.1.3. Laminate Tiles Flooring
- 8.1.4. Wood Tiles Flooring
- 8.1.5. Others
- 8.2. Market Analysis, Insights and Forecast - by End-User
- 8.2.1. Residential
- 8.2.2. Commercial
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. Home Centers
- 8.3.2. Specialty Stores
- 8.3.3. Online
- 8.3.4. Other Distribution Channels
- 8.1. Market Analysis, Insights and Forecast - by Product
- 9. United Kingdom Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product
- 9.1.1. Ceramic Tiles Flooring
- 9.1.2. Stone Tiles Flooring
- 9.1.3. Laminate Tiles Flooring
- 9.1.4. Wood Tiles Flooring
- 9.1.5. Others
- 9.2. Market Analysis, Insights and Forecast - by End-User
- 9.2.1. Residential
- 9.2.2. Commercial
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. Home Centers
- 9.3.2. Specialty Stores
- 9.3.3. Online
- 9.3.4. Other Distribution Channels
- 9.1. Market Analysis, Insights and Forecast - by Product
- 10. Rest Countries in Europe Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Product
- 10.1.1. Ceramic Tiles Flooring
- 10.1.2. Stone Tiles Flooring
- 10.1.3. Laminate Tiles Flooring
- 10.1.4. Wood Tiles Flooring
- 10.1.5. Others
- 10.2. Market Analysis, Insights and Forecast - by End-User
- 10.2.1. Residential
- 10.2.2. Commercial
- 10.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.3.1. Home Centers
- 10.3.2. Specialty Stores
- 10.3.3. Online
- 10.3.4. Other Distribution Channels
- 10.1. Market Analysis, Insights and Forecast - by Product
- 11. Germany Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 12. France Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 13. Italy Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 14. United Kingdom Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 15. Netherlands Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 16. Sweden Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 17. Rest of Europe Europe Non-Resilient Floor Covering Industry Analysis, Insights and Forecast, 2019-2031
- 18. Competitive Analysis
- 18.1. Market Share Analysis 2024
- 18.2. Company Profiles
- 18.2.1 Berry Alloc**List Not Exhaustive
- 18.2.1.1. Overview
- 18.2.1.2. Products
- 18.2.1.3. SWOT Analysis
- 18.2.1.4. Recent Developments
- 18.2.1.5. Financials (Based on Availability)
- 18.2.2 Forbo Flooring
- 18.2.2.1. Overview
- 18.2.2.2. Products
- 18.2.2.3. SWOT Analysis
- 18.2.2.4. Recent Developments
- 18.2.2.5. Financials (Based on Availability)
- 18.2.3 Porcelanosa Group
- 18.2.3.1. Overview
- 18.2.3.2. Products
- 18.2.3.3. SWOT Analysis
- 18.2.3.4. Recent Developments
- 18.2.3.5. Financials (Based on Availability)
- 18.2.4 Parador
- 18.2.4.1. Overview
- 18.2.4.2. Products
- 18.2.4.3. SWOT Analysis
- 18.2.4.4. Recent Developments
- 18.2.4.5. Financials (Based on Availability)
- 18.2.5 Johnson Tiles
- 18.2.5.1. Overview
- 18.2.5.2. Products
- 18.2.5.3. SWOT Analysis
- 18.2.5.4. Recent Developments
- 18.2.5.5. Financials (Based on Availability)
- 18.2.6 Shaw Industries Inc
- 18.2.6.1. Overview
- 18.2.6.2. Products
- 18.2.6.3. SWOT Analysis
- 18.2.6.4. Recent Developments
- 18.2.6.5. Financials (Based on Availability)
- 18.2.7 Mohawk Industries Inc
- 18.2.7.1. Overview
- 18.2.7.2. Products
- 18.2.7.3. SWOT Analysis
- 18.2.7.4. Recent Developments
- 18.2.7.5. Financials (Based on Availability)
- 18.2.8 Beaulieu International Group
- 18.2.8.1. Overview
- 18.2.8.2. Products
- 18.2.8.3. SWOT Analysis
- 18.2.8.4. Recent Developments
- 18.2.8.5. Financials (Based on Availability)
- 18.2.9 Tarkett Inc
- 18.2.9.1. Overview
- 18.2.9.2. Products
- 18.2.9.3. SWOT Analysis
- 18.2.9.4. Recent Developments
- 18.2.9.5. Financials (Based on Availability)
- 18.2.10 Atlas Concorde SPA
- 18.2.10.1. Overview
- 18.2.10.2. Products
- 18.2.10.3. SWOT Analysis
- 18.2.10.4. Recent Developments
- 18.2.10.5. Financials (Based on Availability)
- 18.2.1 Berry Alloc**List Not Exhaustive
List of Figures
- Figure 1: Europe Non-Resilient Floor Covering Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Non-Resilient Floor Covering Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 3: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 4: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 5: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Germany Europe Non-Resilient Floor Covering Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: France Europe Non-Resilient Floor Covering Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Italy Europe Non-Resilient Floor Covering Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United Kingdom Europe Non-Resilient Floor Covering Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Netherlands Europe Non-Resilient Floor Covering Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Sweden Europe Non-Resilient Floor Covering Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Europe Europe Non-Resilient Floor Covering Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 15: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 16: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 17: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 19: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 20: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 21: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 23: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 24: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 25: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 26: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 27: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 28: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 29: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 31: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 32: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 33: Europe Non-Resilient Floor Covering Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Non-Resilient Floor Covering Industry?
The projected CAGR is approximately > 10.00%.
2. Which companies are prominent players in the Europe Non-Resilient Floor Covering Industry?
Key companies in the market include Berry Alloc**List Not Exhaustive, Forbo Flooring, Porcelanosa Group, Parador, Johnson Tiles, Shaw Industries Inc, Mohawk Industries Inc, Beaulieu International Group, Tarkett Inc, Atlas Concorde SPA.
3. What are the main segments of the Europe Non-Resilient Floor Covering Industry?
The market segments include Product, End-User, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Expanding Construction and Real Estate Sector; Adoption of Ceramic tiles for Sustainable Development of Buildings.
6. What are the notable trends driving market growth?
Growing Residential Construction Industry Across Europe is Driving the Market.
7. Are there any restraints impacting market growth?
Volatile Raw Material Prices; Increasing Regulations and Tariffs.
8. Can you provide examples of recent developments in the market?
In 2022, Beaulieu International Group To Implement Further Price Increases Across Its Flooring Solutions Portfolio. B.I.G. is a leading producer of resilient flooring, hard flooring, tufted carpet and mats, needle felt and artificial grass, in Europe, North America, Russia-CIS and Australia. The sustained price pressure of polymers, plasticizers, logistics and energy is obliging us to further adapt our list prices.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Non-Resilient Floor Covering Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Non-Resilient Floor Covering Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Non-Resilient Floor Covering Industry?
To stay informed about further developments, trends, and reports in the Europe Non-Resilient Floor Covering Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence