Key Insights
The global Non-Basmati Rice market is poised for steady expansion, projected to reach USD 4.74 billion in 2025 and grow at a Compound Annual Growth Rate (CAGR) of 3.7%. This growth is underpinned by several dynamic drivers, including the increasing global demand for staple food grains, particularly in developing economies, and a rising consumer preference for convenient and readily available rice varieties. The market is further propelled by the consistent innovation in product offerings, such as pre-cooked and flavored non-basmati rice, catering to evolving consumer lifestyles and culinary preferences. Furthermore, the expanding reach of organized retail and the burgeoning e-commerce landscape are significantly enhancing accessibility and distribution, bringing non-basmati rice to a wider consumer base. This upward trajectory is expected to continue throughout the forecast period, solidifying its importance in the global food supply chain.

Non-Basmati Rice Market Market Size (In Billion)

However, the market also faces certain restraints that could influence its growth trajectory. Fluctuations in raw material prices, including the cost of paddy cultivation and processing, can impact profit margins and retail prices. Additionally, the increasing awareness and promotion of alternative grains and healthy eating trends might pose a challenge to the dominant position of rice in some consumer diets. Stringent government regulations concerning food safety, quality standards, and import/export policies in various regions can also create operational complexities for market players. Despite these challenges, the inherent affordability and widespread consumption of non-basmati rice, particularly in key Asian markets, are expected to mitigate these restraints, ensuring a positive overall market outlook driven by consistent demand and evolving consumer needs.

Non-Basmati Rice Market Company Market Share

Non-Basmati Rice Market: In-Depth Analysis and Future Projections (2019–2033)
This comprehensive report offers a detailed examination of the global Non-Basmati Rice Market, providing critical insights for industry stakeholders. Spanning a study period from 2019 to 2033, with a base year of 2025 and a forecast period extending to 2033, this analysis covers historical trends, current market dynamics, and future growth trajectories. Leverage data-driven analysis and expert commentary to navigate the evolving landscape of non-basmati rice consumption, production, and innovation.
Non-Basmati Rice Market Market Structure & Innovation Trends
The Non-Basmati Rice Market exhibits a moderately concentrated structure, driven by a few dominant global players and a significant number of regional and local producers. Innovation within the market is primarily fueled by the growing consumer demand for healthier and specialty rice varieties. This includes advancements in processing technologies to enhance nutritional value, convenience, and unique flavor profiles. Regulatory frameworks, particularly concerning food safety, labeling, and organic certifications, play a crucial role in shaping market entry and product development. The threat of product substitutes, such as other grains and pseudo-cereals, remains a constant factor, pushing manufacturers to differentiate through quality, origin, and unique selling propositions. End-user demographics are diversifying, with increasing interest from health-conscious consumers, ethnic communities, and the foodservice sector. Mergers and acquisitions (M&A) activity is a notable trend, with strategic acquisitions aimed at expanding market reach, acquiring specialized product lines, and consolidating market share. For instance, the acquisition of InHarvest, Inc. by Riviana Foods Inc. (a subsidiary of Ebro Foods S.A.) for approximately $48.75 million underscores the strategic importance of specialty rice and grain businesses. Key metrics to monitor include market share shifts among major players and the aggregate value of M&A deals, indicating consolidation and strategic growth.
Non-Basmati Rice Market Market Dynamics & Trends
The Non-Basmati Rice Market is experiencing robust growth, propelled by a confluence of factors including a burgeoning global population, shifting dietary preferences towards staple grains, and an increasing emphasis on health and wellness. The CAGR for this market is projected to be a healthy XX% over the forecast period. Economic development in emerging economies, coupled with rising disposable incomes, is significantly boosting per capita rice consumption, particularly non-basmati varieties which are often more affordable and versatile. Technological advancements in rice cultivation, processing, and packaging are also playing a pivotal role. Innovations in milling techniques that preserve nutrients, development of drought-resistant rice varieties, and improved supply chain logistics are contributing to increased production efficiency and wider availability. Consumer preferences are increasingly leaning towards healthier rice options, such as brown rice and specialty grains, driven by growing awareness of their nutritional benefits, including higher fiber content and essential minerals. This shift is creating new market segments and opportunities for product differentiation.
The competitive landscape is characterized by intense rivalry among established multinational corporations and agile regional players. Companies are investing heavily in marketing and brand building to capture consumer loyalty and establish a strong market presence. Furthermore, the rise of online retail channels has democratized access to diverse rice products, allowing smaller producers to reach a wider customer base and fostering greater competition. The integration of sustainability practices throughout the value chain, from farming to packaging, is also emerging as a key differentiator, appealing to environmentally conscious consumers. The increasing adoption of non-basmati rice in various cuisines globally, beyond its traditional markets, is further expanding its market penetration and driving demand. The trend towards convenience foods also favors readily available and easy-to-prepare non-basmati rice variants.
Dominant Regions & Segments in Non-Basmati Rice Market
The Non-Basmati Rice Market is characterized by distinct regional dominance and segment preferences. Asia-Pacific stands as the largest and most influential region, driven by its historical reliance on rice as a staple food and its substantial population. Countries like India, China, Indonesia, and Vietnam are major producers and consumers, significantly influencing global market dynamics. Economic policies supporting agricultural production, extensive irrigation infrastructure, and deep-rooted cultural traditions associated with rice consumption are key drivers of this regional dominance.
- Dominant Segments:
- Type: White Rice continues to dominate the market due to its widespread availability, affordability, and familiar texture. However, Brown Rice is witnessing substantial growth driven by increasing health consciousness and demand for higher fiber content.
- Kernel Size: Long Grain Rice, including varieties like Jasmine and American long-grain rice, holds a significant market share due to its versatility in various culinary applications. Medium Grain Rice and Short Grain Rice cater to specific regional cuisines and preferences.
- Distribution Channel: Supermarkets/Hypermarkets remain the primary distribution channel globally, offering convenience and a wide selection to consumers. Online Retail Stores are rapidly gaining traction, providing accessibility and a growing variety of specialty non-basmati rice products. Convenience Stores cater to immediate consumption needs.
The dominance of these segments is further reinforced by specific regional economic policies that favor agricultural exports and domestic consumption. Infrastructure development, including efficient logistics and storage facilities, is critical in ensuring the widespread availability of non-basmati rice across diverse markets. Consumer preferences, shaped by cultural habits and evolving dietary trends, also play a crucial role in segment penetration. For instance, the growing demand for organic and sustainably sourced rice is creating new avenues for niche segments.
Non-Basmati Rice Market Product Innovations
Product innovations in the Non-Basmati Rice Market are primarily focused on enhancing nutritional value, convenience, and catering to specific dietary needs. The development of fortified rice varieties, enriched with essential vitamins and minerals like iron and folic acid, addresses public health concerns and taps into the health-conscious consumer segment. Advances in processing technologies enable the production of quicker-cooking rice and ready-to-eat rice meals, aligning with busy lifestyles. The introduction of specialty non-basmati rice like aromatic jasmine rice with unique flavor profiles and functional benefits, such as bamboo rice with claimed health advantages, is gaining traction. These innovations offer a competitive edge by differentiating products based on unique selling propositions and market fit.
Report Scope & Segmentation Analysis
This report meticulously segments the Non-Basmati Rice Market across key categories to provide a granular understanding of market dynamics and growth potential.
- Type: The market is segmented into Brown Rice and White Rice. White Rice currently holds the larger market share due to its widespread adoption and affordability. However, Brown Rice is projected to witness higher growth rates driven by increasing health awareness.
- Kernel Size: The segmentation includes Long Grain Rice, Medium Grain Rice, and Short Grain Rice. Long Grain Rice, known for its versatility, dominates the market. Growth in medium and short grain rice segments is expected to be driven by specific regional culinary preferences.
- Distribution Channel: Key channels analyzed include Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels. Supermarkets and hypermarkets are the leading channels, but Online Retail Stores are exhibiting rapid expansion, offering significant market penetration and growth projections.
Key Drivers of Non-Basmati Rice Market Growth
The Non-Basmati Rice Market is propelled by several significant growth drivers.
- Population Growth and Dietary Shifts: An expanding global population, particularly in developing regions, inherently increases demand for staple foods like rice. Coupled with rising disposable incomes, this leads to greater per capita consumption of non-basmati varieties.
- Health and Wellness Trends: Growing consumer awareness regarding the health benefits of whole grains is driving demand for brown rice and other nutrient-rich non-basmati rice. This trend is further amplified by marketing efforts focused on health attributes.
- Technological Advancements: Innovations in cultivation techniques, processing, and packaging are enhancing production efficiency, reducing costs, and improving product quality and convenience, thereby stimulating market growth.
- Urbanization and Changing Lifestyles: Increased urbanization and faster-paced lifestyles are fueling demand for convenient and ready-to-cook rice products, a segment where non-basmati rice often features prominently.
Challenges in the Non-Basmati Rice Market Sector
Despite its growth, the Non-Basmati Rice Market faces several challenges.
- Price Volatility and Supply Chain Disruptions: Fluctuations in raw material prices due to weather conditions, geopolitical events, and trade policies can impact profitability and market stability. Disruptions in the supply chain, from farming to distribution, can lead to product shortages and increased costs.
- Intense Competition and Price Wars: The market is highly competitive, with numerous players leading to price wars and reduced profit margins, particularly for commoditized non-basmati rice varieties.
- Regulatory Hurdles and Trade Barriers: Diverse regulatory standards for food safety, labeling, and import/export across different countries can pose significant challenges for market entry and expansion.
- Consumer Preference Shifts and Health Scares: While health consciousness is a driver, any negative publicity or perceived health risks associated with rice or its processing can negatively impact demand.
Emerging Opportunities in Non-Basmati Rice Market
The Non-Basmati Rice Market is ripe with emerging opportunities.
- Growth in Specialty and Organic Rice: The increasing demand for organic, gluten-free, and specialty non-basmati rice with unique flavor profiles presents a significant opportunity for value-added products and premium pricing.
- Expansion in Emerging Markets: Developing economies with growing middle classes and increasing disposable incomes offer substantial untapped potential for non-basmati rice consumption.
- Technological Innovations in Food Processing: Advancements in processing technologies that offer enhanced nutritional value, extended shelf life, and convenient formats (e.g., ready-to-eat meals) can create new market segments.
- E-commerce and Direct-to-Consumer Models: The burgeoning growth of online retail platforms allows for direct engagement with consumers, facilitating the sale of niche and premium non-basmati rice products and providing valuable market insights.
Leading Players in the Non-Basmati Rice Market Market
- CJ Cheiljedang Corp
- Amira Nature Foods Ltd
- Augason Farms
- Sri Sai Nath Industries Private Limited
- GRM
- JFC International Inc
- Ebro Foods S A
- Shriram Food Industry Pvt Ltd
- Mars Incorporated (Uncle Ben's)
- Lundberg
Key Developments in Non-Basmati Rice Market Industry
- 2022: IBIS rice partnered with United Kingdom's retailers such as Planet Organic and Fodabox, to launch its organic jasmine rice. The launch will showcase its range of organic jasmine rice products with Cambodian flavours, from aromatic brown rice to puffed rice cakes infused with the country's famous Kampot black pepper.
- 2022: Riviana Foods Inc., a subsidiary of Madrid, Spain-based Ebro Foods S.A., acquired the assets of InHarvest, Inc. for approximately $48.75 million. InHarvest specializes in the production, marketing and sale of premium specialty rice, quinoa and grains for the foodservice, industrial and retail sectors. The company's California operations are strategically located in the rice-growing area of the Western United States.
- 2020: The state of Tripura in India launched bamboo rice, a special rice that is claimed to have high protein, anti-joint pain and anti-diabetic benefits.
Future Outlook for Non-Basmati Rice Market Market
The future outlook for the Non-Basmati Rice Market is exceptionally promising, driven by sustained demand from a growing global population and evolving consumer preferences. The market is expected to witness continued growth, fueled by innovations in product development, particularly in the realm of health-conscious and specialty rice varieties. Strategic expansion into emerging economies, coupled with the increasing adoption of e-commerce platforms, will further propel market penetration. Investments in sustainable farming practices and advanced processing technologies will enhance efficiency and product quality, providing a competitive edge. The market's trajectory indicates a shift towards value-added products, premium branding, and a greater emphasis on transparency and traceability in the supply chain, creating a dynamic and opportunity-rich landscape for stakeholders.
Non-Basmati Rice Market Segmentation
-
1. Type
- 1.1. Brown Rice
- 1.2. White Rice
-
2. Kernel Size
- 2.1. Long Grain Rice
- 2.2. Medium Grain Rice
- 2.3. Short Grain Rice
-
3. Distribution Channel
- 3.1. Supermarkets/Hypermarkets
- 3.2. Convenience Stores
- 3.3. Online Retail Stores
- 3.4. Other Distribution Channels
Non-Basmati Rice Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
- 1.4. Rest of North America
-
2. Europe
- 2.1. United Kingdom
- 2.2. Germany
- 2.3. Spain
- 2.4. France
- 2.5. Italy
- 2.6. Russia
- 2.7. Rest of Europe
-
3. Asia Pacific
- 3.1. China
- 3.2. Japan
- 3.3. India
- 3.4. Australia
- 3.5. Rest of Asia Pacific
-
4. South America
- 4.1. Brazil
- 4.2. Argentina
- 4.3. Rest of South America
- 5. Middle East
-
6. Saudi Arabia
- 6.1. South Africa
- 6.2. Rest of Middle East

Non-Basmati Rice Market Regional Market Share

Geographic Coverage of Non-Basmati Rice Market
Non-Basmati Rice Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 3.7% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Popularity of Convenient and On the Go Snacking Options; Product Differentiation Playing a Key Role in Market Expansion
- 3.3. Market Restrains
- 3.3.1. Associated Health Risks; Easy Availability of Healthy Substitutes
- 3.4. Market Trends
- 3.4.1. Trend of consuming whole-grain like brown rice among health consciousness consumers
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Brown Rice
- 5.1.2. White Rice
- 5.2. Market Analysis, Insights and Forecast - by Kernel Size
- 5.2.1. Long Grain Rice
- 5.2.2. Medium Grain Rice
- 5.2.3. Short Grain Rice
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/Hypermarkets
- 5.3.2. Convenience Stores
- 5.3.3. Online Retail Stores
- 5.3.4. Other Distribution Channels
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. South America
- 5.4.5. Middle East
- 5.4.6. Saudi Arabia
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Brown Rice
- 6.1.2. White Rice
- 6.2. Market Analysis, Insights and Forecast - by Kernel Size
- 6.2.1. Long Grain Rice
- 6.2.2. Medium Grain Rice
- 6.2.3. Short Grain Rice
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. Supermarkets/Hypermarkets
- 6.3.2. Convenience Stores
- 6.3.3. Online Retail Stores
- 6.3.4. Other Distribution Channels
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Europe Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Brown Rice
- 7.1.2. White Rice
- 7.2. Market Analysis, Insights and Forecast - by Kernel Size
- 7.2.1. Long Grain Rice
- 7.2.2. Medium Grain Rice
- 7.2.3. Short Grain Rice
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. Supermarkets/Hypermarkets
- 7.3.2. Convenience Stores
- 7.3.3. Online Retail Stores
- 7.3.4. Other Distribution Channels
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Asia Pacific Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Brown Rice
- 8.1.2. White Rice
- 8.2. Market Analysis, Insights and Forecast - by Kernel Size
- 8.2.1. Long Grain Rice
- 8.2.2. Medium Grain Rice
- 8.2.3. Short Grain Rice
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. Supermarkets/Hypermarkets
- 8.3.2. Convenience Stores
- 8.3.3. Online Retail Stores
- 8.3.4. Other Distribution Channels
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. South America Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Brown Rice
- 9.1.2. White Rice
- 9.2. Market Analysis, Insights and Forecast - by Kernel Size
- 9.2.1. Long Grain Rice
- 9.2.2. Medium Grain Rice
- 9.2.3. Short Grain Rice
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. Supermarkets/Hypermarkets
- 9.3.2. Convenience Stores
- 9.3.3. Online Retail Stores
- 9.3.4. Other Distribution Channels
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Middle East Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Brown Rice
- 10.1.2. White Rice
- 10.2. Market Analysis, Insights and Forecast - by Kernel Size
- 10.2.1. Long Grain Rice
- 10.2.2. Medium Grain Rice
- 10.2.3. Short Grain Rice
- 10.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.3.1. Supermarkets/Hypermarkets
- 10.3.2. Convenience Stores
- 10.3.3. Online Retail Stores
- 10.3.4. Other Distribution Channels
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Saudi Arabia Non-Basmati Rice Market Analysis, Insights and Forecast, 2020-2032
- 11.1. Market Analysis, Insights and Forecast - by Type
- 11.1.1. Brown Rice
- 11.1.2. White Rice
- 11.2. Market Analysis, Insights and Forecast - by Kernel Size
- 11.2.1. Long Grain Rice
- 11.2.2. Medium Grain Rice
- 11.2.3. Short Grain Rice
- 11.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 11.3.1. Supermarkets/Hypermarkets
- 11.3.2. Convenience Stores
- 11.3.3. Online Retail Stores
- 11.3.4. Other Distribution Channels
- 11.1. Market Analysis, Insights and Forecast - by Type
- 12. Competitive Analysis
- 12.1. Global Market Share Analysis 2025
- 12.2. Company Profiles
- 12.2.1 CJ CheiljedangCorp *List Not Exhaustive
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Amira Nature Foods Ltd
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Augason Farms
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Sri Sai Nath Industries Private Limited
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 GRM
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 JFC International Inc
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Ebro Foods S A
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Shriram Food Industry Pvt Ltd
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Mars Incorporated (Uncle Ben's)
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Lundberg
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.1 CJ CheiljedangCorp *List Not Exhaustive
List of Figures
- Figure 1: Global Non-Basmati Rice Market Revenue Breakdown (billion, %) by Region 2025 & 2033
- Figure 2: Global Non-Basmati Rice Market Volume Breakdown (K Tons, %) by Region 2025 & 2033
- Figure 3: North America Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 4: North America Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 5: North America Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 6: North America Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 7: North America Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 8: North America Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 9: North America Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 10: North America Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 11: North America Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 12: North America Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 13: North America Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 14: North America Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 15: North America Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 16: North America Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 17: North America Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 18: North America Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 19: Europe Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 20: Europe Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 21: Europe Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 22: Europe Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 23: Europe Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 24: Europe Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 25: Europe Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 26: Europe Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 27: Europe Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 28: Europe Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 29: Europe Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 30: Europe Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 31: Europe Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 32: Europe Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 33: Europe Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 34: Europe Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 35: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 36: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 37: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 38: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 39: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 40: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 41: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 42: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 43: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 44: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 45: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 46: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 47: Asia Pacific Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 48: Asia Pacific Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 49: Asia Pacific Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 50: Asia Pacific Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 51: South America Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 52: South America Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 53: South America Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 54: South America Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 55: South America Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 56: South America Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 57: South America Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 58: South America Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 59: South America Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 60: South America Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 61: South America Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 62: South America Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 63: South America Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 64: South America Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 65: South America Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 66: South America Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 67: Middle East Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 68: Middle East Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 69: Middle East Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 70: Middle East Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 71: Middle East Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 72: Middle East Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 73: Middle East Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 74: Middle East Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 75: Middle East Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 76: Middle East Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 77: Middle East Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 78: Middle East Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 79: Middle East Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 80: Middle East Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 81: Middle East Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 82: Middle East Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
- Figure 83: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Type 2025 & 2033
- Figure 84: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Type 2025 & 2033
- Figure 85: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Type 2025 & 2033
- Figure 86: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Type 2025 & 2033
- Figure 87: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Kernel Size 2025 & 2033
- Figure 88: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Kernel Size 2025 & 2033
- Figure 89: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Kernel Size 2025 & 2033
- Figure 90: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Kernel Size 2025 & 2033
- Figure 91: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Distribution Channel 2025 & 2033
- Figure 92: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Distribution Channel 2025 & 2033
- Figure 93: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 94: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Distribution Channel 2025 & 2033
- Figure 95: Saudi Arabia Non-Basmati Rice Market Revenue (billion), by Country 2025 & 2033
- Figure 96: Saudi Arabia Non-Basmati Rice Market Volume (K Tons), by Country 2025 & 2033
- Figure 97: Saudi Arabia Non-Basmati Rice Market Revenue Share (%), by Country 2025 & 2033
- Figure 98: Saudi Arabia Non-Basmati Rice Market Volume Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 2: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 3: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 4: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 5: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 6: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 7: Global Non-Basmati Rice Market Revenue billion Forecast, by Region 2020 & 2033
- Table 8: Global Non-Basmati Rice Market Volume K Tons Forecast, by Region 2020 & 2033
- Table 9: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 10: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 11: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 12: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 13: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 14: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 15: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 16: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 17: United States Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 18: United States Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 19: Canada Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 20: Canada Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 21: Mexico Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 22: Mexico Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 23: Rest of North America Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 24: Rest of North America Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 25: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 26: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 27: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 28: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 29: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 30: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 31: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 32: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 33: United Kingdom Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 34: United Kingdom Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 35: Germany Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 36: Germany Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 37: Spain Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 38: Spain Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 39: France Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 40: France Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 41: Italy Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 42: Italy Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 43: Russia Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 44: Russia Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 45: Rest of Europe Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 46: Rest of Europe Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 47: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 48: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 49: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 50: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 51: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 52: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 53: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 54: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 55: China Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 56: China Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 57: Japan Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 58: Japan Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 59: India Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 60: India Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 61: Australia Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 62: Australia Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 63: Rest of Asia Pacific Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 64: Rest of Asia Pacific Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 65: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 66: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 67: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 68: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 69: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 70: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 71: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 72: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 73: Brazil Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 74: Brazil Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 75: Argentina Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 76: Argentina Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 77: Rest of South America Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 78: Rest of South America Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 79: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 80: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 81: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 82: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 83: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 84: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 85: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 86: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 87: Global Non-Basmati Rice Market Revenue billion Forecast, by Type 2020 & 2033
- Table 88: Global Non-Basmati Rice Market Volume K Tons Forecast, by Type 2020 & 2033
- Table 89: Global Non-Basmati Rice Market Revenue billion Forecast, by Kernel Size 2020 & 2033
- Table 90: Global Non-Basmati Rice Market Volume K Tons Forecast, by Kernel Size 2020 & 2033
- Table 91: Global Non-Basmati Rice Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 92: Global Non-Basmati Rice Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 93: Global Non-Basmati Rice Market Revenue billion Forecast, by Country 2020 & 2033
- Table 94: Global Non-Basmati Rice Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 95: South Africa Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 96: South Africa Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 97: Rest of Middle East Non-Basmati Rice Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 98: Rest of Middle East Non-Basmati Rice Market Volume (K Tons) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Non-Basmati Rice Market?
The projected CAGR is approximately 3.7%.
2. Which companies are prominent players in the Non-Basmati Rice Market?
Key companies in the market include CJ CheiljedangCorp *List Not Exhaustive, Amira Nature Foods Ltd, Augason Farms, Sri Sai Nath Industries Private Limited, GRM, JFC International Inc, Ebro Foods S A, Shriram Food Industry Pvt Ltd, Mars Incorporated (Uncle Ben's), Lundberg.
3. What are the main segments of the Non-Basmati Rice Market?
The market segments include Type, Kernel Size, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 4.74 billion as of 2022.
5. What are some drivers contributing to market growth?
Popularity of Convenient and On the Go Snacking Options; Product Differentiation Playing a Key Role in Market Expansion.
6. What are the notable trends driving market growth?
Trend of consuming whole-grain like brown rice among health consciousness consumers.
7. Are there any restraints impacting market growth?
Associated Health Risks; Easy Availability of Healthy Substitutes.
8. Can you provide examples of recent developments in the market?
In 2022, IBIS rice partnered with United Kingdom's retailers such as Planet Organic and Fodabox, to launch its organic jasmine rice. The launch will showcase its range of organic jasmine rice products with Cambodian flavours, from aromatic brown rice to puffed rice cakes infused with the country's famous Kampot black pepper.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Non-Basmati Rice Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Non-Basmati Rice Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Non-Basmati Rice Market?
To stay informed about further developments, trends, and reports in the Non-Basmati Rice Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence


