Key Insights
The North America digital X-ray systems market is experiencing robust growth, projected to reach a substantial market size driven by several key factors. The market's Compound Annual Growth Rate (CAGR) of 8.26% from 2019 to 2024 indicates a consistently expanding demand for advanced imaging technologies. This growth is fueled by several factors, including the increasing prevalence of chronic diseases necessitating frequent diagnostic imaging, technological advancements leading to higher image quality and faster acquisition times, and the rising adoption of digital X-ray systems in hospitals and diagnostic centers across North America. Technological advancements such as the shift from computed radiography (CR) to direct radiography (DR) systems, offering improved image clarity and workflow efficiency, further accelerate market expansion. Furthermore, the increasing demand for portable systems in emergency medical services and home healthcare settings contributes significantly to the overall market growth. The orthopedic, cancer, and cardiovascular applications remain dominant segments, but the "other applications" segment is expected to witness strong growth propelled by expanding applications in veterinary care and industrial settings.
The North American market is segmented geographically, with the United States holding the largest market share, followed by Canada and Mexico. The market’s growth is also influenced by factors such as increasing healthcare expenditure, government initiatives promoting advanced medical technologies, and a growing aging population requiring more frequent diagnostic imaging. Despite the positive outlook, certain restraints, such as high initial investment costs for advanced digital X-ray systems and the need for skilled technicians, might slightly moderate the growth trajectory. However, these challenges are expected to be offset by the long-term benefits of improved diagnostic accuracy, reduced operational costs, and enhanced patient care delivered through advanced digital X-ray technologies. Major players in the market, including Siemens Healthineers, Samsung, GE Healthcare, and Philips, continue to invest in research and development to offer innovative solutions, further contributing to market expansion.

North America Digital X-Ray Systems Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America digital X-ray systems market, covering the period 2019-2033. It offers actionable insights for industry professionals, investors, and stakeholders seeking to understand market dynamics, growth opportunities, and competitive landscapes. The report leverages extensive market research and data analysis to provide a robust forecast, identifying key trends and challenges shaping the future of digital X-ray technology in North America. The estimated market size in 2025 is XX Million, with a projected Compound Annual Growth Rate (CAGR) of XX% during the forecast period (2025-2033).
Keywords: North America Digital X-ray Systems Market, Digital X-ray, X-ray Systems, Computed Radiography, Direct Radiography, Portable X-ray, Fixed X-ray, Medical Imaging, Healthcare, Hospitals, Diagnostic Centers, Siemens Healthineers, SAMSUNG, GE Healthcare, Philips, Fujifilm, Hitachi, Canon, Carestream, Hologic, Shimadzu, Market Size, Market Share, CAGR, Market Growth, Market Analysis, Market Forecast, Industry Trends, Competitive Landscape.
North America Digital X-ray Systems Market Market Structure & Innovation Trends
The North America digital X-ray systems market is moderately concentrated, with key players such as Siemens Healthineers, GE Healthcare, and Philips holding significant market share. However, the market also exhibits a competitive landscape with several other established players like Fujifilm, Samsung, and Hitachi actively vying for market position. Market share dynamics are influenced by technological advancements, strategic partnerships, and mergers and acquisitions (M&A). Innovation is driven by the need for improved image quality, reduced radiation exposure, and enhanced workflow efficiency. Regulatory frameworks, such as those set by the FDA, play a significant role in shaping product development and market access. Product substitutes, like ultrasound and MRI, exist, but digital X-ray systems maintain their dominance due to cost-effectiveness and widespread availability. The end-user demographic largely comprises hospitals and diagnostic centers, with a growing segment of ambulatory care facilities and specialized clinics. Significant M&A activity, with deal values reaching XX Million in recent years, indicates consolidation and expansion within the market.
- Market Concentration: Moderately concentrated, with top players holding XX% market share.
- Innovation Drivers: Improved image quality, reduced radiation, workflow efficiency, AI integration.
- Regulatory Framework: FDA regulations drive product safety and efficacy standards.
- M&A Activity: Significant activity in recent years, with deal values totaling XX Million.

North America Digital X-ray Systems Market Market Dynamics & Trends
The North America digital X-ray systems market is experiencing robust growth fueled by several key factors. The increasing prevalence of chronic diseases, an aging population, and rising demand for advanced diagnostic imaging are major drivers. Technological advancements, such as the development of AI-powered image analysis tools and the miniaturization of portable X-ray systems, are transforming the market. Consumer preferences are shifting towards systems offering faster scan times, improved image quality, and reduced radiation doses. The competitive landscape is dynamic, with key players investing heavily in R&D, strategic partnerships, and acquisitions to gain a competitive edge. Market penetration of digital X-ray systems is high in developed regions and is gradually expanding in other parts of North America. This is coupled with a CAGR of XX% indicating positive growth momentum. Increased adoption of telehealth and remote diagnostics is also expected to positively influence market growth in the coming years.

Dominant Regions & Segments in North America Digital X-ray Systems Market
The US dominates the North America digital X-ray systems market, driven by robust healthcare infrastructure, high healthcare spending, and a large patient population.
- Leading Region: United States
- Dominant Application Segments:
- Orthopedic: High demand driven by aging population and increased incidence of musculoskeletal disorders.
- Cancer: Essential for diagnosis and treatment monitoring.
- Cardiovascular: Used extensively in interventional cardiology procedures.
- Dominant Technology Segments:
- Direct Radiography: Offers higher image quality and faster scan times compared to computed radiography.
- Dominant Portability Segments:
- Fixed Systems: Remain the mainstay in hospitals and large diagnostic centers due to superior image quality and functionality.
- Portable Systems: Growing segment due to increasing demand for point-of-care diagnostics.
- Dominant End-User Segments:
- Hospitals: Largest end-user segment due to high patient volume and comprehensive diagnostic capabilities.
- Diagnostic Centers: Significant contributor to market growth, driven by increasing outsourcing of imaging services.
North America Digital X-ray Systems Market Product Innovations
Recent innovations focus on improving image quality, reducing radiation exposure, and enhancing workflow efficiency. AI-powered image analysis tools are being integrated into digital X-ray systems to improve diagnostic accuracy and speed. Miniaturization and improved portability are key trends in the development of portable X-ray systems, allowing for point-of-care imaging in various settings. Manufacturers are also emphasizing user-friendly interfaces and streamlined workflows to optimize the efficiency of radiology departments. These innovations are driving the adoption of newer systems, replacing older technologies, and improving the overall quality of patient care.
Report Scope & Segmentation Analysis
This report segments the North America digital X-ray systems market by application (Orthopedic, Cancer, Dental, Cardiovascular, Other Applications), technology (Computed Radiography, Direct Radiography), portability (Fixed Systems, Portable Systems), and end-user (Hospitals, Diagnostic Centers, Other End-Users). Each segment's growth projections, market sizes, and competitive dynamics are thoroughly analyzed within the report. The forecast period spans from 2025 to 2033, with a base year of 2025 and historical data covering 2019-2024.
Key Drivers of North America Digital X-ray Systems Market Growth
Several factors drive the growth of this market, including: the increasing prevalence of chronic diseases necessitating advanced diagnostics; advancements in digital X-ray technology offering improved image quality and reduced radiation exposure; rising healthcare expenditure driving investment in advanced medical equipment; and the growing adoption of digital X-ray systems in both hospital and ambulatory settings. Government initiatives promoting preventive healthcare and the expansion of healthcare infrastructure further contribute to market expansion.
Challenges in the North America Digital X-ray Systems Market Sector
Challenges include the high initial investment costs associated with digital X-ray systems, stringent regulatory requirements impacting product development and market entry, and the potential for supply chain disruptions affecting equipment availability and pricing. Competition from established players and emerging technologies also presents a significant challenge. These factors can influence market access and potentially limit market growth rate.
Emerging Opportunities in North America Digital X-ray Systems Market
Opportunities exist in the development and adoption of AI-powered image analysis tools to enhance diagnostic accuracy, the integration of digital X-ray systems into telehealth platforms to extend access to care, and the expansion of digital X-ray systems into underserved areas to improve diagnostic capabilities in remote settings. Growing focus on preventive healthcare and early disease detection will also create new market opportunities.
Leading Players in the North America Digital X-ray Systems Market Market
- Siemens Healthineers
- SAMSUNG
- GE Healthcare
- Koninklijke Philips N V
- Fujifilm Medical Systems
- Hitachi Medical Corporation
- Canon Medical Systems Corporation
- Carestream Health Inc
- Hologic Corporation
- Shimadzu Corporation
Key Developments in North America Digital X-ray Systems Market Industry
- August 2022: GE Healthcare launched the Definium 656 HD, a next-generation advanced fixed X-ray system, enhancing efficiency and automation in radiology departments.
- April 2022: Samsung launched the GM85 Fit, a user-centric mobile X-ray system, expanding options for mobile imaging.
Future Outlook for North America Digital X-ray Systems Market Market
The future of the North America digital X-ray systems market is bright, driven by continued technological advancements, increasing healthcare spending, and the growing prevalence of chronic diseases. The integration of AI, the expansion of telehealth, and the focus on preventive care are key growth accelerators. Strategic partnerships, acquisitions, and new product launches are expected to further shape the market landscape, ultimately enhancing the quality and accessibility of diagnostic imaging in North America.
North America Digital Xray Systems Market Segmentation
-
1. Application
- 1.1. Orthopedic
- 1.2. Cancer
- 1.3. Dental
- 1.4. Cardiovascular
- 1.5. Other Applications
-
2. Technology
- 2.1. Computed Radiography
- 2.2. Direct Radiography
-
3. Portability
- 3.1. Fixed Systems
- 3.2. Portable Systems
-
4. End User
- 4.1. Hospitals
- 4.2. Diagnostic Centers
- 4.3. Other End-Users
-
5. Geography
- 5.1. United States
- 5.2. Canada
- 5.3. Mexico
North America Digital Xray Systems Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Digital Xray Systems Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.26% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Occurrence of Orthopedic Diseases and Cancers; Technological Advancements in Digital X-Ray Technology; Advantages over Conventional X-rays
- 3.3. Market Restrains
- 3.3.1. High Initial Cost of Installation
- 3.4. Market Trends
- 3.4.1. Portable Systems Segment is Expected to Witness Significant Growth Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Application
- 5.1.1. Orthopedic
- 5.1.2. Cancer
- 5.1.3. Dental
- 5.1.4. Cardiovascular
- 5.1.5. Other Applications
- 5.2. Market Analysis, Insights and Forecast - by Technology
- 5.2.1. Computed Radiography
- 5.2.2. Direct Radiography
- 5.3. Market Analysis, Insights and Forecast - by Portability
- 5.3.1. Fixed Systems
- 5.3.2. Portable Systems
- 5.4. Market Analysis, Insights and Forecast - by End User
- 5.4.1. Hospitals
- 5.4.2. Diagnostic Centers
- 5.4.3. Other End-Users
- 5.5. Market Analysis, Insights and Forecast - by Geography
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. United States
- 5.6.2. Canada
- 5.6.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Application
- 6. United States North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Application
- 6.1.1. Orthopedic
- 6.1.2. Cancer
- 6.1.3. Dental
- 6.1.4. Cardiovascular
- 6.1.5. Other Applications
- 6.2. Market Analysis, Insights and Forecast - by Technology
- 6.2.1. Computed Radiography
- 6.2.2. Direct Radiography
- 6.3. Market Analysis, Insights and Forecast - by Portability
- 6.3.1. Fixed Systems
- 6.3.2. Portable Systems
- 6.4. Market Analysis, Insights and Forecast - by End User
- 6.4.1. Hospitals
- 6.4.2. Diagnostic Centers
- 6.4.3. Other End-Users
- 6.5. Market Analysis, Insights and Forecast - by Geography
- 6.5.1. United States
- 6.5.2. Canada
- 6.5.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Application
- 7. Canada North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Application
- 7.1.1. Orthopedic
- 7.1.2. Cancer
- 7.1.3. Dental
- 7.1.4. Cardiovascular
- 7.1.5. Other Applications
- 7.2. Market Analysis, Insights and Forecast - by Technology
- 7.2.1. Computed Radiography
- 7.2.2. Direct Radiography
- 7.3. Market Analysis, Insights and Forecast - by Portability
- 7.3.1. Fixed Systems
- 7.3.2. Portable Systems
- 7.4. Market Analysis, Insights and Forecast - by End User
- 7.4.1. Hospitals
- 7.4.2. Diagnostic Centers
- 7.4.3. Other End-Users
- 7.5. Market Analysis, Insights and Forecast - by Geography
- 7.5.1. United States
- 7.5.2. Canada
- 7.5.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Application
- 8. Mexico North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Application
- 8.1.1. Orthopedic
- 8.1.2. Cancer
- 8.1.3. Dental
- 8.1.4. Cardiovascular
- 8.1.5. Other Applications
- 8.2. Market Analysis, Insights and Forecast - by Technology
- 8.2.1. Computed Radiography
- 8.2.2. Direct Radiography
- 8.3. Market Analysis, Insights and Forecast - by Portability
- 8.3.1. Fixed Systems
- 8.3.2. Portable Systems
- 8.4. Market Analysis, Insights and Forecast - by End User
- 8.4.1. Hospitals
- 8.4.2. Diagnostic Centers
- 8.4.3. Other End-Users
- 8.5. Market Analysis, Insights and Forecast - by Geography
- 8.5.1. United States
- 8.5.2. Canada
- 8.5.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Application
- 9. United States North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Siemens Healthineers
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 SAMSUNG
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 GE Healthcare
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Koninklijke Philips N V
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Fujifilm Medical Systems
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Hitachi Medical Corporation
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Canon Medical Systems Corporation
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Carestream Health Inc
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Hologic Corporation
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Shimadzu Corporation
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Siemens Healthineers
List of Figures
- Figure 1: North America Digital Xray Systems Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Digital Xray Systems Market Share (%) by Company 2024
List of Tables
- Table 1: North America Digital Xray Systems Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 3: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 4: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 5: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 6: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 7: North America Digital Xray Systems Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: United States North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Canada North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Mexico North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of North America North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 14: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 15: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 16: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 17: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 20: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 21: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 22: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 23: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 24: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 25: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 26: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 27: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 28: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 29: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 30: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Digital Xray Systems Market?
The projected CAGR is approximately 8.26%.
2. Which companies are prominent players in the North America Digital Xray Systems Market?
Key companies in the market include Siemens Healthineers, SAMSUNG, GE Healthcare, Koninklijke Philips N V, Fujifilm Medical Systems, Hitachi Medical Corporation, Canon Medical Systems Corporation, Carestream Health Inc, Hologic Corporation, Shimadzu Corporation.
3. What are the main segments of the North America Digital Xray Systems Market?
The market segments include Application, Technology, Portability, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 6.05 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Occurrence of Orthopedic Diseases and Cancers; Technological Advancements in Digital X-Ray Technology; Advantages over Conventional X-rays.
6. What are the notable trends driving market growth?
Portable Systems Segment is Expected to Witness Significant Growth Over the Forecast Period.
7. Are there any restraints impacting market growth?
High Initial Cost of Installation.
8. Can you provide examples of recent developments in the market?
August 2022: GE Healthcare launched the Definium 656 HD, the next-generation advanced fixed X-ray system. The system provides consistent, efficient, and highly automated exams that are beneficial for radiology departments.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Digital Xray Systems Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Digital Xray Systems Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Digital Xray Systems Market?
To stay informed about further developments, trends, and reports in the North America Digital Xray Systems Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence