Key Insights
The North American water treatment chemicals market is poised for significant expansion, driven by escalating industrial activity, robust environmental mandates, and a heightened emphasis on water resource management and quality. This dynamic market, projected to reach $39.8 billion by 2025, is forecasted to achieve a Compound Annual Growth Rate (CAGR) of 6.3% through 2033. Key growth drivers include the expanding energy, oil & gas, and chemical manufacturing sectors, which necessitate advanced water treatment for operational efficiency and regulatory adherence. Furthermore, substantial investments in municipal water infrastructure projects aimed at enhancing public water quality are a significant contributor to market growth. The increasing global awareness of water scarcity and the critical need for effective water reuse and recycling are also amplifying demand for sophisticated water treatment chemicals. Segments such as biocides & disinfectants, coagulants & flocculants, and corrosion & scale inhibitors are experiencing accelerated adoption due to their indispensable role in maintaining water purity and asset longevity.
North America Water Treatment Chemicals Industry Market Size (In Billion)
Leading industry participants, including Ecolab, Nouryon, Solvay, and Kurita Water Industries, are actively influencing the market through strategic mergers and acquisitions, cutting-edge technological innovations, and the deployment of environmentally conscious solutions. Intense competition compels companies to prioritize product innovation, specialized service offerings, and strategic geographic expansion to secure a competitive advantage. Despite the positive growth trajectory, challenges such as volatility in raw material costs and potential shifts in regulatory landscapes may present headwinds. Nevertheless, the North American water treatment chemicals market demonstrates a strong long-term outlook, supported by sustained infrastructure development, growing environmental consciousness, and the continuous demand for efficient and dependable water treatment solutions across diverse industrial verticals.
North America Water Treatment Chemicals Industry Company Market Share
North America Water Treatment Chemicals Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report delivers an in-depth analysis of the North America water treatment chemicals industry, providing critical insights for strategic decision-making. With a focus on market dynamics, competitive landscape, and future growth projections, this report is an indispensable resource for industry professionals, investors, and researchers. The study period covers 2019-2033, with 2025 serving as the base and estimated year.
North America Water Treatment Chemicals Industry Market Structure & Innovation Trends
This section analyzes the market concentration, innovation drivers, regulatory landscape, and competitive dynamics within the North America water treatment chemicals industry. We explore the impact of mergers and acquisitions (M&A) activity, examining deal values and their influence on market share.
- Market Concentration: The North America water treatment chemicals market is moderately concentrated, with key players like Ecolab, Nouryon, and Solvay holding significant market share (estimated at xx% combined in 2025). Smaller players compete fiercely, particularly in niche segments.
- Innovation Drivers: Stringent environmental regulations, increasing demand for water efficiency, and advancements in water treatment technologies are key drivers of innovation. The development of sustainable and eco-friendly chemicals is gaining momentum.
- Regulatory Framework: The industry is subject to various environmental regulations, impacting product development and manufacturing processes. Compliance costs and evolving regulations represent significant challenges and opportunities.
- Product Substitutes: The emergence of alternative technologies and materials poses a threat to traditional water treatment chemicals. However, innovation in existing technologies and the development of enhanced functionalities continue to maintain market dominance.
- End-User Demographics: The industry serves a diverse range of end-users, including power generation, oil & gas, chemical manufacturing, and municipal water treatment plants. Understanding the specific needs and preferences of each segment is crucial for market success.
- M&A Activity: The industry has witnessed significant M&A activity in recent years, with deal values totaling an estimated xx Million in the period 2019-2024. These transactions have reshaped the competitive landscape, leading to increased consolidation.
North America Water Treatment Chemicals Industry Market Dynamics & Trends
This section explores the market growth drivers, technological disruptions, consumer preferences, and competitive dynamics shaping the North America water treatment chemicals industry. We analyze market size, growth rate, and penetration across various segments.
The North America water treatment chemicals market is experiencing robust growth, driven by factors such as increasing industrialization, expanding urbanization, and rising environmental concerns. Technological advancements, such as the development of advanced oxidation processes and membrane filtration technologies, are transforming the industry. Consumer preference for sustainable and environmentally friendly products is also impacting market trends. The competitive landscape is characterized by intense competition among established players and the emergence of new entrants. The CAGR for the forecast period (2025-2033) is projected to be xx%, with market penetration expected to reach xx% by 2033. Specific trends include increasing demand for specialized chemicals catering to specific industry needs and a growing focus on water reuse and recycling technologies.
Dominant Regions & Segments in North America Water Treatment Chemicals Industry
This section identifies the leading regions, countries, and segments within the North America water treatment chemicals market. We analyze the key drivers of growth within each segment.
Leading Region: The Western United States is currently the dominant region, driven by robust industrial activity and stringent environmental regulations. However, strong growth is expected in the Eastern US and Canada.
Dominant Product Types:
- Biocides & Disinfectants: High demand driven by stringent water quality standards in various industries.
- Coagulants & Flocculants: Essential for water purification processes across diverse applications.
- Corrosion & Scale Inhibitors: Crucial for protecting infrastructure and equipment in power generation and other industries.
Dominant End-User Industries:
- Power Generation: Significant demand driven by the need for efficient and reliable water treatment systems.
- Oil & Gas: Stringent regulations and the need for effective water management in extraction and refining processes.
- Municipal: Increasing urbanization and growing demand for potable water drive this segment's growth.
Key Drivers:
- Strong economic growth in key regions.
- Investment in infrastructure development, particularly water treatment facilities.
- Government regulations promoting water conservation and quality.
North America Water Treatment Chemicals Industry Product Innovations
Recent innovations focus on developing more sustainable, efficient, and specialized chemicals. This includes bio-based alternatives, advanced formulations with enhanced performance characteristics, and intelligent monitoring systems for optimized chemical application. These innovations directly address industry needs for cost reduction, environmental compliance, and improved water quality.
Report Scope & Segmentation Analysis
This report segments the North America water treatment chemicals market by product type (Biocides & Disinfectants, Coagulants & Flocculants, Corrosion & Scale Inhibitors, Defoamers & Defoaming Agents, pH Adjuster & Softener, Other Product Types) and end-user industry (Power, Oil & Gas, Chemical Manufacturing, Mining & Mineral Processing, Municipal, Food & Beverage, Pulp & Paper, Other End-user Industries). Each segment’s market size, growth projections, and competitive dynamics are analyzed in detail. For example, the Biocides & Disinfectants segment is projected to grow at xx% CAGR, while the Municipal end-user industry shows a xx% CAGR. Competitive dynamics vary across segments, with some characterized by intense competition and others experiencing more niche market conditions.
Key Drivers of North America Water Treatment Chemicals Industry Growth
The industry’s growth is fueled by stringent environmental regulations, rising industrialization, increasing urbanization, and the growing need for clean and safe water. Technological advancements in water treatment processes, coupled with investments in infrastructure development, further boost market expansion.
Challenges in the North America Water Treatment Chemicals Industry Sector
The industry faces challenges including stringent regulatory compliance requirements, volatile raw material prices, and intense competition. Supply chain disruptions and the need for continuous innovation to address evolving environmental concerns also pose significant hurdles. These challenges can lead to increased operating costs and impact profitability.
Emerging Opportunities in North America Water Treatment Chemicals Industry
Emerging opportunities lie in the development of sustainable and eco-friendly water treatment solutions, advanced monitoring and control systems, and specialized chemicals for niche applications. The growing focus on water reuse and recycling, coupled with technological advancements in membrane filtration and advanced oxidation processes, presents significant growth potential.
Leading Players in the North America Water Treatment Chemicals Industry Market
Key Developments in North America Water Treatment Chemicals Industry Industry
- 2024 Q4: Ecolab launched a new range of sustainable biocides.
- 2023 Q3: Solvay and Nouryon announced a joint venture focused on developing advanced water treatment technologies.
- 2022 Q2: Kurita Water Industries acquired a smaller player specializing in membrane filtration.
- (Further developments will be detailed in the full report)
Future Outlook for North America Water Treatment Chemicals Industry Market
The North America water treatment chemicals market is poised for continued growth, driven by technological advancements, stringent environmental regulations, and increasing demand for clean water. Strategic partnerships, investments in R&D, and expansion into new markets will be crucial for success in this dynamic sector. The market's future potential is significant, with opportunities for innovation and growth across various segments.
North America Water Treatment Chemicals Industry Segmentation
-
1. Product Type
- 1.1. Biocides & Disinfectants
- 1.2. Coagulants & Flocculants
- 1.3. Corrosion & Scale Inhibitors
- 1.4. Defoamers & Defoaming Agents
- 1.5. pH & Adjuster & Softener
- 1.6. Other Product Types
-
2. End-user Industry
- 2.1. Power
- 2.2. Oil & Gas
- 2.3. Chemical Manufacturing
- 2.4. Mining & Mineral Processing
- 2.5. Municipal
- 2.6. Food & Beverage
- 2.7. Pulp & Paper
- 2.8. Other End-user Industries
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
North America Water Treatment Chemicals Industry Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
North America Water Treatment Chemicals Industry Regional Market Share
Geographic Coverage of North America Water Treatment Chemicals Industry
North America Water Treatment Chemicals Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 6.3% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Stringent Regulatory Requirements to Control the Wastewater Disposal from both Municipal and Industrial sources; Growing Demand from the Power Industry
- 3.3. Market Restrains
- 3.3.1. ; Increasing Popularity for Chlorine Alternatives for Cooling Water Treatment Serves as one of the Stumbling Blocks in the Growth of the Market Studied.; Other Restraints
- 3.4. Market Trends
- 3.4.1. Municipal Segment to Dominate the Market Demand
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Water Treatment Chemicals Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Biocides & Disinfectants
- 5.1.2. Coagulants & Flocculants
- 5.1.3. Corrosion & Scale Inhibitors
- 5.1.4. Defoamers & Defoaming Agents
- 5.1.5. pH & Adjuster & Softener
- 5.1.6. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by End-user Industry
- 5.2.1. Power
- 5.2.2. Oil & Gas
- 5.2.3. Chemical Manufacturing
- 5.2.4. Mining & Mineral Processing
- 5.2.5. Municipal
- 5.2.6. Food & Beverage
- 5.2.7. Pulp & Paper
- 5.2.8. Other End-user Industries
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United States North America Water Treatment Chemicals Industry Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Biocides & Disinfectants
- 6.1.2. Coagulants & Flocculants
- 6.1.3. Corrosion & Scale Inhibitors
- 6.1.4. Defoamers & Defoaming Agents
- 6.1.5. pH & Adjuster & Softener
- 6.1.6. Other Product Types
- 6.2. Market Analysis, Insights and Forecast - by End-user Industry
- 6.2.1. Power
- 6.2.2. Oil & Gas
- 6.2.3. Chemical Manufacturing
- 6.2.4. Mining & Mineral Processing
- 6.2.5. Municipal
- 6.2.6. Food & Beverage
- 6.2.7. Pulp & Paper
- 6.2.8. Other End-user Industries
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Canada North America Water Treatment Chemicals Industry Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Biocides & Disinfectants
- 7.1.2. Coagulants & Flocculants
- 7.1.3. Corrosion & Scale Inhibitors
- 7.1.4. Defoamers & Defoaming Agents
- 7.1.5. pH & Adjuster & Softener
- 7.1.6. Other Product Types
- 7.2. Market Analysis, Insights and Forecast - by End-user Industry
- 7.2.1. Power
- 7.2.2. Oil & Gas
- 7.2.3. Chemical Manufacturing
- 7.2.4. Mining & Mineral Processing
- 7.2.5. Municipal
- 7.2.6. Food & Beverage
- 7.2.7. Pulp & Paper
- 7.2.8. Other End-user Industries
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Mexico North America Water Treatment Chemicals Industry Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Biocides & Disinfectants
- 8.1.2. Coagulants & Flocculants
- 8.1.3. Corrosion & Scale Inhibitors
- 8.1.4. Defoamers & Defoaming Agents
- 8.1.5. pH & Adjuster & Softener
- 8.1.6. Other Product Types
- 8.2. Market Analysis, Insights and Forecast - by End-user Industry
- 8.2.1. Power
- 8.2.2. Oil & Gas
- 8.2.3. Chemical Manufacturing
- 8.2.4. Mining & Mineral Processing
- 8.2.5. Municipal
- 8.2.6. Food & Beverage
- 8.2.7. Pulp & Paper
- 8.2.8. Other End-user Industries
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Competitive Analysis
- 9.1. Market Share Analysis 2025
- 9.2. Company Profiles
- 9.2.1 Ecolab
- 9.2.1.1. Overview
- 9.2.1.2. Products
- 9.2.1.3. SWOT Analysis
- 9.2.1.4. Recent Developments
- 9.2.1.5. Financials (Based on Availability)
- 9.2.2 Nouryon
- 9.2.2.1. Overview
- 9.2.2.2. Products
- 9.2.2.3. SWOT Analysis
- 9.2.2.4. Recent Developments
- 9.2.2.5. Financials (Based on Availability)
- 9.2.3 Solvay
- 9.2.3.1. Overview
- 9.2.3.2. Products
- 9.2.3.3. SWOT Analysis
- 9.2.3.4. Recent Developments
- 9.2.3.5. Financials (Based on Availability)
- 9.2.4 Kurita Water Industries Ltd
- 9.2.4.1. Overview
- 9.2.4.2. Products
- 9.2.4.3. SWOT Analysis
- 9.2.4.4. Recent Developments
- 9.2.4.5. Financials (Based on Availability)
- 9.2.5 Buckman
- 9.2.5.1. Overview
- 9.2.5.2. Products
- 9.2.5.3. SWOT Analysis
- 9.2.5.4. Recent Developments
- 9.2.5.5. Financials (Based on Availability)
- 9.2.6 Italmatch Chemicals SpA
- 9.2.6.1. Overview
- 9.2.6.2. Products
- 9.2.6.3. SWOT Analysis
- 9.2.6.4. Recent Developments
- 9.2.6.5. Financials (Based on Availability)
- 9.2.7 SUEZ
- 9.2.7.1. Overview
- 9.2.7.2. Products
- 9.2.7.3. SWOT Analysis
- 9.2.7.4. Recent Developments
- 9.2.7.5. Financials (Based on Availability)
- 9.2.8 Kemira
- 9.2.8.1. Overview
- 9.2.8.2. Products
- 9.2.8.3. SWOT Analysis
- 9.2.8.4. Recent Developments
- 9.2.8.5. Financials (Based on Availability)
- 9.2.9 Dow
- 9.2.9.1. Overview
- 9.2.9.2. Products
- 9.2.9.3. SWOT Analysis
- 9.2.9.4. Recent Developments
- 9.2.9.5. Financials (Based on Availability)
- 9.2.10 ChemTreat Inc
- 9.2.10.1. Overview
- 9.2.10.2. Products
- 9.2.10.3. SWOT Analysis
- 9.2.10.4. Recent Developments
- 9.2.10.5. Financials (Based on Availability)
- 9.2.11 Solenis
- 9.2.11.1. Overview
- 9.2.11.2. Products
- 9.2.11.3. SWOT Analysis
- 9.2.11.4. Recent Developments
- 9.2.11.5. Financials (Based on Availability)
- 9.2.12 Albemarle Corporation
- 9.2.12.1. Overview
- 9.2.12.2. Products
- 9.2.12.3. SWOT Analysis
- 9.2.12.4. Recent Developments
- 9.2.12.5. Financials (Based on Availability)
- 9.2.13 Veolia Water Technologies
- 9.2.13.1. Overview
- 9.2.13.2. Products
- 9.2.13.3. SWOT Analysis
- 9.2.13.4. Recent Developments
- 9.2.13.5. Financials (Based on Availability)
- 9.2.1 Ecolab
List of Figures
- Figure 1: North America Water Treatment Chemicals Industry Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: North America Water Treatment Chemicals Industry Share (%) by Company 2025
List of Tables
- Table 1: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Product Type 2020 & 2033
- Table 2: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 3: North America Water Treatment Chemicals Industry Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 4: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by End-user Industry 2020 & 2033
- Table 5: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Geography 2020 & 2033
- Table 6: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Geography 2020 & 2033
- Table 7: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Region 2020 & 2033
- Table 8: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Region 2020 & 2033
- Table 9: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Product Type 2020 & 2033
- Table 10: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 11: North America Water Treatment Chemicals Industry Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 12: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by End-user Industry 2020 & 2033
- Table 13: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Geography 2020 & 2033
- Table 14: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Geography 2020 & 2033
- Table 15: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Country 2020 & 2033
- Table 16: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Country 2020 & 2033
- Table 17: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Product Type 2020 & 2033
- Table 18: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 19: North America Water Treatment Chemicals Industry Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 20: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by End-user Industry 2020 & 2033
- Table 21: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Geography 2020 & 2033
- Table 22: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Geography 2020 & 2033
- Table 23: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Country 2020 & 2033
- Table 24: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Country 2020 & 2033
- Table 25: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Product Type 2020 & 2033
- Table 26: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 27: North America Water Treatment Chemicals Industry Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 28: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by End-user Industry 2020 & 2033
- Table 29: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Geography 2020 & 2033
- Table 30: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Geography 2020 & 2033
- Table 31: North America Water Treatment Chemicals Industry Revenue billion Forecast, by Country 2020 & 2033
- Table 32: North America Water Treatment Chemicals Industry Volume K Tons Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Water Treatment Chemicals Industry?
The projected CAGR is approximately 6.3%.
2. Which companies are prominent players in the North America Water Treatment Chemicals Industry?
Key companies in the market include Ecolab, Nouryon, Solvay, Kurita Water Industries Ltd, Buckman, Italmatch Chemicals SpA, SUEZ, Kemira, Dow, ChemTreat Inc, Solenis, Albemarle Corporation, Veolia Water Technologies.
3. What are the main segments of the North America Water Treatment Chemicals Industry?
The market segments include Product Type, End-user Industry, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 39.8 billion as of 2022.
5. What are some drivers contributing to market growth?
; Stringent Regulatory Requirements to Control the Wastewater Disposal from both Municipal and Industrial sources; Growing Demand from the Power Industry.
6. What are the notable trends driving market growth?
Municipal Segment to Dominate the Market Demand.
7. Are there any restraints impacting market growth?
; Increasing Popularity for Chlorine Alternatives for Cooling Water Treatment Serves as one of the Stumbling Blocks in the Growth of the Market Studied.; Other Restraints.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3,950, USD 4,950, and USD 6,950 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Water Treatment Chemicals Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Water Treatment Chemicals Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Water Treatment Chemicals Industry?
To stay informed about further developments, trends, and reports in the North America Water Treatment Chemicals Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence