Key Insights
The Performance and Goal Management (PGM) market is experiencing robust growth, driven by the increasing need for enhanced employee productivity and improved organizational performance. A 12% Compound Annual Growth Rate (CAGR) from 2019 to 2033 indicates a significant expansion, fueled by several key factors. The rising adoption of cloud-based solutions offers scalability and accessibility, attracting both large enterprises and SMEs. Furthermore, the growing emphasis on data-driven decision-making within organizations necessitates sophisticated PGM systems that provide actionable insights into employee performance and overall goal attainment. This market is also witnessing a shift towards integrated platforms that seamlessly combine performance management, goal setting, and talent development functionalities, streamlining processes and improving efficiency. The competitive landscape is characterized by established players like Oracle, SAP, and IBM, alongside emerging specialized vendors such as UKG Inc, ServiceNow, and Workday Inc. These companies are constantly innovating, integrating AI and machine learning capabilities to offer predictive analytics and personalized employee development plans. This dynamic environment ensures continuous market evolution and strengthens the market's long-term growth trajectory.
The market segmentation likely reflects variations in deployment models (cloud, on-premise), industry verticals (e.g., healthcare, finance, technology), and organizational size. The strong CAGR suggests that the market size, while not explicitly given, is substantial and likely in the billions, with a significant increase projected for the forecast period (2025-2033). While restraints may include initial implementation costs and the need for comprehensive employee training, the clear benefits of improved productivity, enhanced employee engagement, and strategic alignment are expected to outweigh these challenges, continuing to drive market expansion in the coming years. Regional variations likely exist, with mature markets like North America and Europe showing strong adoption, while emerging economies may present significant growth opportunities.
This comprehensive report provides a detailed analysis of the Performance and Goal Management market, offering invaluable insights for industry professionals, investors, and strategic decision-makers. Covering the period from 2019 to 2033, with a focus on 2025, this report unveils market dynamics, key players, emerging trends, and future growth potential. The study period is 2019–2033, with 2025 as the base and estimated year, and the forecast period spanning 2025–2033. The historical period covered is 2019–2024.

Performance and Goal Management Market Market Structure & Innovation Trends
The Performance and Goal Management market exhibits a moderately concentrated structure, with key players like Oracle, SAP, Unit, IBM Corporation, UKG Inc, ServiceNow, Cornerstone, Workday Inc, Anaplan Inc, and Planful holding significant market share. However, the market also features several smaller, niche players. The market's innovation is driven by the increasing demand for advanced analytics, AI-powered insights, and seamless integration with existing enterprise resource planning (ERP) systems. Regulatory frameworks, particularly concerning data privacy and security, significantly influence market practices. Product substitutes, such as traditional performance review methods, are facing declining adoption due to the efficiency and data-driven insights offered by performance management solutions. End-user demographics are expanding to include small and medium-sized enterprises (SMEs), driven by the increasing availability of cloud-based solutions.
- Market Concentration: Moderately concentrated, with top players holding approximately xx% of the market share (2025).
- Innovation Drivers: Advanced analytics, AI, seamless ERP integration, cloud-based solutions.
- Regulatory Frameworks: Data privacy (GDPR, CCPA), security compliance (ISO 27001).
- M&A Activity: Significant M&A activity observed, with deal values exceeding xx Million in the last five years. Examples include SAP's acquisition of a majority stake in Taulia (March 2022) and UKG Inc.'s acquisition of Quorbit (November 2022).

Performance and Goal Management Market Market Dynamics & Trends
The Performance and Goal Management market is experiencing robust growth, driven by factors such as the increasing adoption of cloud-based solutions, the rising demand for data-driven performance insights, and the growing focus on employee engagement and productivity. Technological disruptions, primarily driven by advancements in artificial intelligence (AI) and machine learning (ML), are reshaping the competitive landscape. Consumer preferences are shifting towards user-friendly, intuitive platforms that provide real-time feedback and personalized development plans. The market’s CAGR is estimated at xx% during the forecast period (2025-2033), with market penetration expected to reach xx% by 2033. Competitive dynamics are marked by intense rivalry among established players and the emergence of innovative startups. The market is also witnessing a significant increase in the adoption of subscription-based models.

Dominant Regions & Segments in Performance and Goal Management Market
North America currently dominates the Performance and Goal Management market, driven by high technology adoption rates, a strong focus on employee productivity, and the presence of major technology players. Europe follows as a significant market, with a steady growth trajectory fueled by increasing regulatory pressure for improved employee performance management. The Asia-Pacific region is witnessing rapid growth, particularly in emerging economies like India and China, driven by increasing investments in IT infrastructure and growing awareness of the benefits of performance management solutions.
- North America: High technology adoption, strong focus on employee productivity.
- Europe: Steady growth, driven by regulatory pressures and increasing digitalization.
- Asia-Pacific: Rapid growth in emerging economies, driven by IT infrastructure investments.
Performance and Goal Management Market Product Innovations
Recent product innovations focus on AI-powered performance predictions, personalized learning pathways, and improved integration with HR systems. These advancements aim to provide more accurate performance assessments, identify skill gaps, and facilitate employee development. The market is witnessing a strong trend towards cloud-based, mobile-accessible solutions, enhancing accessibility and collaboration. This shift is driven by the need for flexibility and real-time data availability across distributed teams.
Report Scope & Segmentation Analysis
This report segments the Performance and Goal Management market by deployment (cloud, on-premise), organization size (small, medium, large), industry vertical (BFSI, IT, healthcare, manufacturing, etc.), and component (software, services). Each segment's growth projections, market size, and competitive dynamics are thoroughly analyzed. For example, the cloud-based segment is projected to experience the highest CAGR during the forecast period, while the BFSI vertical is expected to be the largest revenue-generating segment.
Key Drivers of Performance and Goal Management Market Growth
The market's growth is fueled by several key factors: the increasing need for enhanced employee productivity, the growing adoption of cloud-based technologies, stringent government regulations promoting efficient performance management, and the rising demand for data-driven insights to optimize workforce performance. The shift towards remote work models is also driving the demand for flexible and accessible performance management solutions.
Challenges in the Performance and Goal Management Market Sector
The market faces challenges such as the high cost of implementation, the complexity of integrating solutions with existing systems, and the need for skilled professionals to manage and interpret data effectively. Data security concerns and the risk of bias in algorithmic performance assessments also pose significant challenges. These factors can hinder market growth, particularly for SMEs with limited resources.
Emerging Opportunities in Performance and Goal Management Market
Emerging opportunities include the integration of AI and ML for predictive analytics, the development of personalized learning experiences, and the expansion into new industry verticals such as education and government. The growing need for continuous performance management and the increasing demand for mobile-first solutions also present significant opportunities for market expansion.
Leading Players in the Performance and Goal Management Market Market
- Oracle
- SAP
- Unit
- IBM Corporation
- UKG Inc
- ServiceNow
- Cornerstone
- Workday Inc
- Anaplan Inc
- Planful
- List Not Exhaustive
Key Developments in Performance and Goal Management Market Industry
- March 2022: IBM introduced new solutions with Flexera and IBM Turbonomic Application Resource Management (ARM) to streamline IT asset management, improving efficiency and cost savings.
- March 2022: SAP SE acquired a majority stake in Taulia, expanding its business network and strengthening its solutions for CFOs.
- November 2022: UKG Inc. acquired Quorbit, enhancing its long-term workforce planning capabilities, particularly for frontline and hourly workers.
Future Outlook for Performance and Goal Management Market Market
The Performance and Goal Management market is poised for continued growth, driven by technological advancements, increasing demand for data-driven insights, and the growing focus on employee engagement. Strategic opportunities lie in developing innovative solutions leveraging AI, ML, and other emerging technologies to address the evolving needs of businesses. The market's future is bright, with significant potential for expansion across diverse industries and geographies.
Performance and Goal Management Market Segmentation
-
1. BY TYPE
- 1.1. Cloud Based
- 1.2. On-premises
-
2. End-User
- 2.1. BFSI
- 2.2. Health Care
- 2.3. Transportation
- 2.4. IT and Telecom
- 2.5. Retail Sector
- 2.6. Other End-Users
Performance and Goal Management Market Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East and Africa

Performance and Goal Management Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 12.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Market is Fueled by the Innovation in Information Technology due to Growth of Mobile Apps
- 3.2.2 Analytics and Focus on Team-Centric Management by the Organisations; Innovation of Cloud Storage as Many Vendors have Integrated their Performance Management Software with Cloud which is Easier for Implementation for the Organisations
- 3.3. Market Restrains
- 3.3.1 Market is Fueled by the Innovation in Information Technology due to Growth of Mobile Apps
- 3.3.2 Analytics and Focus on Team-Centric Management by the Organisations; Innovation of Cloud Storage as Many Vendors have Integrated their Performance Management Software with Cloud which is Easier for Implementation for the Organisations
- 3.4. Market Trends
- 3.4.1. Growing Demand for Cloud Technology
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Performance and Goal Management Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by BY TYPE
- 5.1.1. Cloud Based
- 5.1.2. On-premises
- 5.2. Market Analysis, Insights and Forecast - by End-User
- 5.2.1. BFSI
- 5.2.2. Health Care
- 5.2.3. Transportation
- 5.2.4. IT and Telecom
- 5.2.5. Retail Sector
- 5.2.6. Other End-Users
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Latin America
- 5.3.5. Middle East and Africa
- 5.1. Market Analysis, Insights and Forecast - by BY TYPE
- 6. North America Performance and Goal Management Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by BY TYPE
- 6.1.1. Cloud Based
- 6.1.2. On-premises
- 6.2. Market Analysis, Insights and Forecast - by End-User
- 6.2.1. BFSI
- 6.2.2. Health Care
- 6.2.3. Transportation
- 6.2.4. IT and Telecom
- 6.2.5. Retail Sector
- 6.2.6. Other End-Users
- 6.1. Market Analysis, Insights and Forecast - by BY TYPE
- 7. Europe Performance and Goal Management Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by BY TYPE
- 7.1.1. Cloud Based
- 7.1.2. On-premises
- 7.2. Market Analysis, Insights and Forecast - by End-User
- 7.2.1. BFSI
- 7.2.2. Health Care
- 7.2.3. Transportation
- 7.2.4. IT and Telecom
- 7.2.5. Retail Sector
- 7.2.6. Other End-Users
- 7.1. Market Analysis, Insights and Forecast - by BY TYPE
- 8. Asia Pacific Performance and Goal Management Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by BY TYPE
- 8.1.1. Cloud Based
- 8.1.2. On-premises
- 8.2. Market Analysis, Insights and Forecast - by End-User
- 8.2.1. BFSI
- 8.2.2. Health Care
- 8.2.3. Transportation
- 8.2.4. IT and Telecom
- 8.2.5. Retail Sector
- 8.2.6. Other End-Users
- 8.1. Market Analysis, Insights and Forecast - by BY TYPE
- 9. Latin America Performance and Goal Management Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by BY TYPE
- 9.1.1. Cloud Based
- 9.1.2. On-premises
- 9.2. Market Analysis, Insights and Forecast - by End-User
- 9.2.1. BFSI
- 9.2.2. Health Care
- 9.2.3. Transportation
- 9.2.4. IT and Telecom
- 9.2.5. Retail Sector
- 9.2.6. Other End-Users
- 9.1. Market Analysis, Insights and Forecast - by BY TYPE
- 10. Middle East and Africa Performance and Goal Management Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by BY TYPE
- 10.1.1. Cloud Based
- 10.1.2. On-premises
- 10.2. Market Analysis, Insights and Forecast - by End-User
- 10.2.1. BFSI
- 10.2.2. Health Care
- 10.2.3. Transportation
- 10.2.4. IT and Telecom
- 10.2.5. Retail Sector
- 10.2.6. Other End-Users
- 10.1. Market Analysis, Insights and Forecast - by BY TYPE
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Oracle
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 SAP
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Unit
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 IBM Corporation
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 UKG Inc
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 ServiceNow
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Cornerstone
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Workday Inc
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Anaplan Inc
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Planful*List Not Exhaustive
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 Oracle
List of Figures
- Figure 1: Global Performance and Goal Management Market Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Performance and Goal Management Market Revenue (Million), by BY TYPE 2024 & 2032
- Figure 3: North America Performance and Goal Management Market Revenue Share (%), by BY TYPE 2024 & 2032
- Figure 4: North America Performance and Goal Management Market Revenue (Million), by End-User 2024 & 2032
- Figure 5: North America Performance and Goal Management Market Revenue Share (%), by End-User 2024 & 2032
- Figure 6: North America Performance and Goal Management Market Revenue (Million), by Country 2024 & 2032
- Figure 7: North America Performance and Goal Management Market Revenue Share (%), by Country 2024 & 2032
- Figure 8: Europe Performance and Goal Management Market Revenue (Million), by BY TYPE 2024 & 2032
- Figure 9: Europe Performance and Goal Management Market Revenue Share (%), by BY TYPE 2024 & 2032
- Figure 10: Europe Performance and Goal Management Market Revenue (Million), by End-User 2024 & 2032
- Figure 11: Europe Performance and Goal Management Market Revenue Share (%), by End-User 2024 & 2032
- Figure 12: Europe Performance and Goal Management Market Revenue (Million), by Country 2024 & 2032
- Figure 13: Europe Performance and Goal Management Market Revenue Share (%), by Country 2024 & 2032
- Figure 14: Asia Pacific Performance and Goal Management Market Revenue (Million), by BY TYPE 2024 & 2032
- Figure 15: Asia Pacific Performance and Goal Management Market Revenue Share (%), by BY TYPE 2024 & 2032
- Figure 16: Asia Pacific Performance and Goal Management Market Revenue (Million), by End-User 2024 & 2032
- Figure 17: Asia Pacific Performance and Goal Management Market Revenue Share (%), by End-User 2024 & 2032
- Figure 18: Asia Pacific Performance and Goal Management Market Revenue (Million), by Country 2024 & 2032
- Figure 19: Asia Pacific Performance and Goal Management Market Revenue Share (%), by Country 2024 & 2032
- Figure 20: Latin America Performance and Goal Management Market Revenue (Million), by BY TYPE 2024 & 2032
- Figure 21: Latin America Performance and Goal Management Market Revenue Share (%), by BY TYPE 2024 & 2032
- Figure 22: Latin America Performance and Goal Management Market Revenue (Million), by End-User 2024 & 2032
- Figure 23: Latin America Performance and Goal Management Market Revenue Share (%), by End-User 2024 & 2032
- Figure 24: Latin America Performance and Goal Management Market Revenue (Million), by Country 2024 & 2032
- Figure 25: Latin America Performance and Goal Management Market Revenue Share (%), by Country 2024 & 2032
- Figure 26: Middle East and Africa Performance and Goal Management Market Revenue (Million), by BY TYPE 2024 & 2032
- Figure 27: Middle East and Africa Performance and Goal Management Market Revenue Share (%), by BY TYPE 2024 & 2032
- Figure 28: Middle East and Africa Performance and Goal Management Market Revenue (Million), by End-User 2024 & 2032
- Figure 29: Middle East and Africa Performance and Goal Management Market Revenue Share (%), by End-User 2024 & 2032
- Figure 30: Middle East and Africa Performance and Goal Management Market Revenue (Million), by Country 2024 & 2032
- Figure 31: Middle East and Africa Performance and Goal Management Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Performance and Goal Management Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Performance and Goal Management Market Revenue Million Forecast, by BY TYPE 2019 & 2032
- Table 3: Global Performance and Goal Management Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 4: Global Performance and Goal Management Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Performance and Goal Management Market Revenue Million Forecast, by BY TYPE 2019 & 2032
- Table 6: Global Performance and Goal Management Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 7: Global Performance and Goal Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Global Performance and Goal Management Market Revenue Million Forecast, by BY TYPE 2019 & 2032
- Table 9: Global Performance and Goal Management Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 10: Global Performance and Goal Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Global Performance and Goal Management Market Revenue Million Forecast, by BY TYPE 2019 & 2032
- Table 12: Global Performance and Goal Management Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 13: Global Performance and Goal Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: Global Performance and Goal Management Market Revenue Million Forecast, by BY TYPE 2019 & 2032
- Table 15: Global Performance and Goal Management Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 16: Global Performance and Goal Management Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: Global Performance and Goal Management Market Revenue Million Forecast, by BY TYPE 2019 & 2032
- Table 18: Global Performance and Goal Management Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 19: Global Performance and Goal Management Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Performance and Goal Management Market?
The projected CAGR is approximately 12.00%.
2. Which companies are prominent players in the Performance and Goal Management Market?
Key companies in the market include Oracle, SAP, Unit, IBM Corporation, UKG Inc, ServiceNow, Cornerstone, Workday Inc, Anaplan Inc, Planful*List Not Exhaustive.
3. What are the main segments of the Performance and Goal Management Market?
The market segments include BY TYPE , End-User.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Market is Fueled by the Innovation in Information Technology due to Growth of Mobile Apps. Analytics and Focus on Team-Centric Management by the Organisations; Innovation of Cloud Storage as Many Vendors have Integrated their Performance Management Software with Cloud which is Easier for Implementation for the Organisations.
6. What are the notable trends driving market growth?
Growing Demand for Cloud Technology.
7. Are there any restraints impacting market growth?
Market is Fueled by the Innovation in Information Technology due to Growth of Mobile Apps. Analytics and Focus on Team-Centric Management by the Organisations; Innovation of Cloud Storage as Many Vendors have Integrated their Performance Management Software with Cloud which is Easier for Implementation for the Organisations.
8. Can you provide examples of recent developments in the market?
March 2022: IBM introduced new solutions with Flexera and IBM Turbonomic Application Resource Management (ARM) to assist enterprises in using automation to streamline IT asset management. The new technologies are designed to help organizations cut expenses while automating the increasingly complicated responsibilities of software licensing compliance and optimization.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Performance and Goal Management Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Performance and Goal Management Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Performance and Goal Management Market?
To stay informed about further developments, trends, and reports in the Performance and Goal Management Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence