Key Insights
The Asia-Pacific cat food market, currently valued at approximately $XX million (estimated based on provided CAGR and unspecified market size), is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 6.20% from 2025 to 2033. This expansion is fueled by several key factors. Rising pet ownership, particularly in rapidly developing economies like China and India, is a primary driver. Increasing disposable incomes within these regions are enabling pet owners to invest more in premium and specialized cat food products, boosting market value. Further fueling growth are evolving consumer preferences towards healthier and more convenient options, such as grain-free formulas, functional foods addressing specific health concerns (e.g., urinary tract health), and readily available online purchasing channels. The market is segmented by distribution channels (convenience stores, online, specialty stores, supermarkets/hypermarkets), and pet food product types (primarily focusing on wet and dry food). While the market faces challenges such as fluctuating raw material prices and increasing competition, the overall outlook remains positive, particularly given the projected growth in pet ownership across the Asia-Pacific region.
Significant growth is anticipated across various Asia-Pacific nations. China, with its large and expanding pet-owning population, is likely to remain a dominant market. However, other countries like India, Indonesia, and Vietnam are also experiencing substantial growth potential due to rising pet adoption rates and increased awareness of pet nutrition. The presence of established multinational players like Nestle Purina, Mars Incorporated, and ADM, alongside regional and smaller brands, creates a dynamic competitive landscape. The expansion of e-commerce platforms and the increasing availability of specialized pet food stores further contribute to market accessibility and convenience, enhancing the overall market potential in the forecast period. The market is expected to experience further segmentation based on dietary needs, with an increasing demand for specialized cat food addressing specific health concerns and life stages.

Asia Pacific Cat Food Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Asia Pacific cat food market, offering invaluable insights for industry professionals, investors, and strategic planners. Covering the period from 2019 to 2033, with a focus on 2025, this report meticulously examines market dynamics, competitive landscapes, and future growth prospects. The study period is 2019-2033, with 2025 as the base and estimated year, and 2025-2033 as the forecast period. The historical period covers 2019-2024. The market size is predicted to reach xx Million by 2033.
Asia Pacific Cat Food Market Market Structure & Innovation Trends
This section analyzes the market's competitive landscape, focusing on market concentration, innovation drivers, regulatory frameworks, and M&A activities. We delve into the dynamics of key players such as ADM, Affinity Petcare SA, PLB International, Clearlake Capital Group L P (Wellness Pet Company Inc), General Mills Inc, IB Group (Drools Pet Food Pvt Ltd), Mars Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition Inc), and Schell & Kampeter Inc (Diamond Pet Foods). The report examines market share distribution amongst these companies and assesses the impact of mergers and acquisitions (M&A) on market consolidation. For example, we analyze the impact of specific M&A deals, estimating their value at xx Million in total. The report also analyzes the influence of regulatory frameworks on product development and market access, considering factors such as food safety standards and labeling requirements across diverse Asia-Pacific markets. The analysis also includes end-user demographics, exploring the purchasing behavior of different consumer segments based on factors such as income levels and pet ownership trends. Furthermore, the report investigates the presence and impact of substitute products, assessing their potential to influence market share.

Asia Pacific Cat Food Market Market Dynamics & Trends
This section explores the key factors driving market growth, including rising pet ownership, changing consumer preferences towards premium and specialized cat food, increasing disposable incomes, and the growing influence of online retail channels. The report quantifies these trends with specific metrics such as the Compound Annual Growth Rate (CAGR) and market penetration rates for various cat food segments. The analysis also examines the influence of technological disruptions, such as the use of big data analytics for improved product development, and personalized nutrition plans based on pet health data. We investigate the competitive landscape, focusing on pricing strategies, branding, and marketing campaigns employed by leading players. The competitive dynamics will also be evaluated, addressing the strategies utilized by major players to gain or maintain market share. The analysis includes an evaluation of the impact of distribution channels such as supermarkets/hypermarkets, specialty stores, convenience stores, and online channels on overall market growth. The influence of evolving consumer preferences towards organic, natural, and functional cat food will also be considered in the analysis, with particular focus on the impact of these trends on the market’s CAGR.

Dominant Regions & Segments in Asia Pacific Cat Food Market
This section identifies the leading regions, countries, and segments within the Asia Pacific cat food market. Key regions include Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam, and the Rest of Asia-Pacific. Dominant segments are analyzed based on product type (Food, Other Veterinary Diets) and distribution channels (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels).
- Key Drivers for Dominant Regions:
- China: Rising disposable incomes, increasing pet ownership, and expanding e-commerce infrastructure.
- Japan: High pet ownership rates, sophisticated consumer preferences, and a strong focus on premium pet food.
- Australia: High pet ownership rates and strong demand for premium and specialized cat food.
- Other Countries: Specific economic policies, infrastructure developments, and consumer preferences in each country are analyzed.
The dominance analysis will be conducted through an examination of market size, growth rates, and competitive intensity within each segment and region. This analysis uses detailed data to establish the factors driving market dominance in various segments and regions.
Asia Pacific Cat Food Market Product Innovations
This section details recent product developments in the Asia Pacific cat food market. Recent launches, such as Hill's Pet Nutrition's MSC-certified pollock and insect protein products and Nestle Purina's Friskies Playfuls treats, are analyzed, highlighting their features, target markets, and competitive advantages. The analysis also considers emerging technological trends in cat food formulation, such as the use of novel protein sources and functional ingredients to address specific health needs. The technological trends and the market fit are discussed in detail.
Report Scope & Segmentation Analysis
This report segments the Asia Pacific cat food market based on product type (Food, Other Veterinary Diets), distribution channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels), and country (Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam, Rest of Asia-Pacific). Each segment's market size, growth projections, and competitive dynamics are analyzed in detail. A paragraph for each segment will be provided with data on growth projections, market sizes and competitive dynamics. For instance, the online channel is projected to experience significant growth due to increasing internet penetration and e-commerce adoption.
Key Drivers of Asia Pacific Cat Food Market Growth
Several factors drive the growth of the Asia Pacific cat food market. These include rising pet ownership, particularly in emerging economies, increasing disposable incomes, a growing preference for premium and specialized cat food products that cater to specific dietary needs and health conditions, and the expansion of online retail channels. Government regulations concerning pet food safety and labeling also play a role, driving the development of higher-quality products.
Challenges in the Asia Pacific Cat Food Market Sector
The Asia Pacific cat food market faces several challenges, including fluctuating raw material prices, intense competition among established and emerging players, and stringent regulatory requirements regarding food safety and labeling. Supply chain disruptions, particularly those experienced in the wake of global events, can also impact market stability and the availability of products. These factors have significant quantifiable impacts on market growth and profitability.
Emerging Opportunities in Asia Pacific Cat Food Market
Several emerging opportunities exist in the Asia Pacific cat food market. These include the growing demand for functional and specialized pet food products tailored to specific pet needs and health issues, the rising popularity of organic and natural cat food, and the expansion of e-commerce and direct-to-consumer sales channels. New markets are emerging in rapidly developing Asian economies presenting opportunities for market expansion and new product lines. The growing awareness among pet owners concerning the importance of pet nutrition opens a market for premium cat food.
Leading Players in the Asia Pacific Cat Food Market Market
- ADM
- Affinity Petcare SA
- PLB International
- Clearlake Capital Group L P (Wellness Pet Company Inc)
- General Mills Inc
- IB Group (Drools Pet Food Pvt Ltd)
- Mars Incorporated
- Nestle (Purina)
- Colgate-Palmolive Company (Hill's Pet Nutrition Inc)
- Schell & Kampeter Inc (Diamond Pet Foods)
Key Developments in Asia Pacific Cat Food Market Industry
- July 2023: Hill's Pet Nutrition launched MSC-certified pollock and insect protein products for pets with sensitive stomachs and skin. This launch caters to growing demand for specialized pet food.
- May 2023: Nestle Purina launched new Friskies Playfuls treats, expanding its product line and targeting adult cat owners. This launch indicates a focus on expanding product variety within existing brands.
- April 2023: Mars Incorporated opened its first pet food R&D center in Asia-Pacific, signaling increased investment in product innovation and regional expansion. This investment is likely to impact the market through more tailored and innovative products.
Future Outlook for Asia Pacific Cat Food Market Market
The Asia Pacific cat food market is poised for continued growth, driven by several factors including increasing pet ownership, rising disposable incomes, and evolving consumer preferences towards premium and specialized pet food products. The continued expansion of e-commerce and the introduction of innovative products will also contribute to market growth. Strategic opportunities exist for companies that can effectively address the needs of this dynamic and expanding market.
Asia Pacific Cat Food Market Segmentation
-
1. Pet Food Product
-
1.1. By Sub Product
-
1.1.1. Dry Pet Food
-
1.1.1.1. By Sub Dry Pet Food
- 1.1.1.1.1. Kibbles
- 1.1.1.1.2. Other Dry Pet Food
-
1.1.1.1. By Sub Dry Pet Food
- 1.1.2. Wet Pet Food
-
1.1.1. Dry Pet Food
-
1.2. Pet Nutraceuticals/Supplements
- 1.2.1. Milk Bioactives
- 1.2.2. Omega-3 Fatty Acids
- 1.2.3. Probiotics
- 1.2.4. Proteins and Peptides
- 1.2.5. Vitamins and Minerals
- 1.2.6. Other Nutraceuticals
-
1.3. Pet Treats
- 1.3.1. Crunchy Treats
- 1.3.2. Dental Treats
- 1.3.3. Freeze-dried and Jerky Treats
- 1.3.4. Soft & Chewy Treats
- 1.3.5. Other Treats
-
1.4. Pet Veterinary Diets
- 1.4.1. Diabetes
- 1.4.2. Digestive Sensitivity
- 1.4.3. Oral Care Diets
- 1.4.4. Renal
- 1.4.5. Urinary tract disease
- 1.4.6. Other Veterinary Diets
-
1.1. By Sub Product
-
2. Distribution Channel
- 2.1. Convenience Stores
- 2.2. Online Channel
- 2.3. Specialty Stores
- 2.4. Supermarkets/Hypermarkets
- 2.5. Other Channels
Asia Pacific Cat Food Market Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia Pacific Cat Food Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.20% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increased Demand for Meat; Initiatives By the Key Players; Focus on Animal nutrition and Health
- 3.3. Market Restrains
- 3.3.1. Shift Toward Vegan- Based Diet; Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth
- 3.4. Market Trends
- 3.4.1. China and Japan are the major cat food markets in Asia-Pacific driven by the large cat population and the growing pet humanization
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Pet Food Product
- 5.1.1. By Sub Product
- 5.1.1.1. Dry Pet Food
- 5.1.1.1.1. By Sub Dry Pet Food
- 5.1.1.1.1.1. Kibbles
- 5.1.1.1.1.2. Other Dry Pet Food
- 5.1.1.1.1. By Sub Dry Pet Food
- 5.1.1.2. Wet Pet Food
- 5.1.1.1. Dry Pet Food
- 5.1.2. Pet Nutraceuticals/Supplements
- 5.1.2.1. Milk Bioactives
- 5.1.2.2. Omega-3 Fatty Acids
- 5.1.2.3. Probiotics
- 5.1.2.4. Proteins and Peptides
- 5.1.2.5. Vitamins and Minerals
- 5.1.2.6. Other Nutraceuticals
- 5.1.3. Pet Treats
- 5.1.3.1. Crunchy Treats
- 5.1.3.2. Dental Treats
- 5.1.3.3. Freeze-dried and Jerky Treats
- 5.1.3.4. Soft & Chewy Treats
- 5.1.3.5. Other Treats
- 5.1.4. Pet Veterinary Diets
- 5.1.4.1. Diabetes
- 5.1.4.2. Digestive Sensitivity
- 5.1.4.3. Oral Care Diets
- 5.1.4.4. Renal
- 5.1.4.5. Urinary tract disease
- 5.1.4.6. Other Veterinary Diets
- 5.1.1. By Sub Product
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Convenience Stores
- 5.2.2. Online Channel
- 5.2.3. Specialty Stores
- 5.2.4. Supermarkets/Hypermarkets
- 5.2.5. Other Channels
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Pet Food Product
- 6. China Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 7. Japan Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 8. India Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 9. South Korea Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 11. Australia Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific Asia Pacific Cat Food Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 ADM
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Affinity Petcare SA
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 PLB International
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Clearlake Capital Group L P (Wellness Pet Company Inc )
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 General Mills Inc
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 IB Group (Drools Pet Food Pvt Ltd )
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Mars Incorporated
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Nestle (Purina)
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Colgate-Palmolive Company (Hill's Pet Nutrition Inc )
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Schell & Kampeter Inc (Diamond Pet Foods
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 ADM
List of Figures
- Figure 1: Asia Pacific Cat Food Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Asia Pacific Cat Food Market Share (%) by Company 2024
List of Tables
- Table 1: Asia Pacific Cat Food Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Asia Pacific Cat Food Market Revenue Million Forecast, by Pet Food Product 2019 & 2032
- Table 3: Asia Pacific Cat Food Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: Asia Pacific Cat Food Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Asia Pacific Cat Food Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: China Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Japan Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: India Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: South Korea Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Taiwan Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Australia Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Asia-Pacific Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Asia Pacific Cat Food Market Revenue Million Forecast, by Pet Food Product 2019 & 2032
- Table 14: Asia Pacific Cat Food Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: Asia Pacific Cat Food Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: China Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Japan Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: South Korea Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: India Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Australia Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: New Zealand Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Indonesia Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Malaysia Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Singapore Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Thailand Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Vietnam Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Philippines Asia Pacific Cat Food Market Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia Pacific Cat Food Market?
The projected CAGR is approximately 6.20%.
2. Which companies are prominent players in the Asia Pacific Cat Food Market?
Key companies in the market include ADM, Affinity Petcare SA, PLB International, Clearlake Capital Group L P (Wellness Pet Company Inc ), General Mills Inc, IB Group (Drools Pet Food Pvt Ltd ), Mars Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition Inc ), Schell & Kampeter Inc (Diamond Pet Foods.
3. What are the main segments of the Asia Pacific Cat Food Market?
The market segments include Pet Food Product, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increased Demand for Meat; Initiatives By the Key Players; Focus on Animal nutrition and Health.
6. What are the notable trends driving market growth?
China and Japan are the major cat food markets in Asia-Pacific driven by the large cat population and the growing pet humanization.
7. Are there any restraints impacting market growth?
Shift Toward Vegan- Based Diet; Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth.
8. Can you provide examples of recent developments in the market?
July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Asia Pacific Cat Food Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Asia Pacific Cat Food Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Asia Pacific Cat Food Market?
To stay informed about further developments, trends, and reports in the Asia Pacific Cat Food Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence