Europe Single-ply Membrane Market Market Dynamics: Drivers and Barriers to Growth 2026-2034

Europe Single-ply Membrane Market by Type (Ethylene Propylene Diene Monomer (EPDM), Thermoplastic Polyolefin (TPO), Poly Vinyl Chloride (PVC), Modified Bitumen, Other Types), by End-user Industry (Residential, Commercial, Institutional, Infrastructural), by Europe (Germany, United Kingdom, Italy, France, Rest of Europe) Forecast 2026-2034

Jan 9 2026
Base Year: 2025

234 Pages
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Europe Single-ply Membrane Market Market Dynamics: Drivers and Barriers to Growth 2026-2034


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Key Insights

The Europe Single-ply Membrane Market is projected to reach $6.11 billion by 2025, with a projected CAGR of 12.67% through 2033. This growth is driven by the increasing demand for energy-efficient and sustainable building solutions across residential, commercial, and infrastructure sectors. Stricter building codes, enhanced insulation requirements, and a focus on green building certifications are significant market accelerators. The inherent benefits of single-ply membranes, including durability, ease of installation, and weathering resistance, make them a preferred choice for modern construction. Ethylene Propylene Diene Monomer (EPDM) and Thermoplastic Polyolefin (TPO) are expected to see substantial adoption due to their performance and environmental advantages, while Poly Vinyl Chloride (PVC) will maintain a significant market share.

Europe Single-ply Membrane Market Research Report - Market Overview and Key Insights

Europe Single-ply Membrane Market Market Size (In Billion)

15.0B
10.0B
5.0B
0
6.110 B
2025
6.884 B
2026
7.756 B
2027
8.739 B
2028
9.846 B
2029
11.09 B
2030
12.50 B
2031
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Market growth is further supported by ongoing innovation in material science and manufacturing, leading to membranes with improved longevity, fire resistance, and reflectivity, contributing to cooler buildings and reduced energy consumption. Key industry players, including Carlisle Construction Materials, Dow, Holcim, and Sika AG, are investing in research and development, expanding product portfolios, and strategizing market penetration in economically vibrant European regions like Germany, the United Kingdom, and France. While the demand for high-performance roofing and waterproofing solutions remains strong, fluctuating raw material prices and the availability of skilled labor present potential market restraints.

Europe Single-ply Membrane Market Market Size and Forecast (2024-2030)

Europe Single-ply Membrane Market Company Market Share

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This report offers a comprehensive analysis of the Europe Single-ply Membrane Market, providing critical insights into market dynamics, segmentation, key drivers, challenges, and future outlook. The study covers the period from 2019 to 2033, with 2025 as the base year. This report is an essential resource for stakeholders aiming to understand and capitalize on the evolving landscape of single-ply roofing and waterproofing solutions in Europe.

Europe Single-ply Membrane Market Market Structure & Innovation Trends

The Europe single-ply membrane market is characterized by a moderate to high level of market concentration, with a few dominant players holding significant market share. Key players like Carlisle Construction Materials, Dow, Holcim, IKO PLC, Johns Manville, Owens Corning, RENOLIT SE, Sika AG, and Standard Industries Inc. continuously drive innovation through advanced material science and sustainable product development. Regulatory frameworks, particularly those focused on energy efficiency and fire safety, play a crucial role in shaping product development and market access.

  • Market Concentration: While established global manufacturers dominate, regional players also hold niche positions.
  • Innovation Drivers: Focus on enhanced durability, recyclability, energy efficiency (cool roofs), and ease of installation.
  • Regulatory Frameworks: Strict building codes and environmental regulations in countries like Germany, the UK, and France influence material choices and performance standards.
  • Product Substitutes: While single-ply membranes offer distinct advantages, competition exists from built-up roofing (BUR), modified bitumen, and liquid-applied membranes.
  • End-user Demographics: A growing demand from commercial and industrial sectors, alongside a sustained need in residential construction, shapes market trends.
  • M&A Activities: Strategic acquisitions, such as Kingspan Group's acquisition of Ondura Group in September 2022 for an undisclosed sum, highlight the consolidation trend and expansion into new geographies and product lines, significantly impacting market share distribution.

Europe Single-ply Membrane Market Market Dynamics & Trends

The Europe single-ply membrane market is experiencing robust growth, propelled by a confluence of escalating demand for energy-efficient building solutions, stringent environmental regulations, and an increasing focus on sustainable construction practices. The growing urbanization and expanding infrastructure projects across the continent are significant catalysts, creating a sustained need for reliable and high-performance roofing and waterproofing systems. Technological advancements are continuously reshaping the market, with manufacturers investing heavily in research and development to introduce membranes with superior durability, enhanced UV resistance, and improved fire performance.

The adoption of thermoplastic polyolefin (TPO) and ethylene propylene diene monomer (EPDM) membranes is on a notable rise due to their inherent flexibility, longevity, and environmental benefits, such as recyclability. Poly vinyl chloride (PVC) membranes continue to hold a strong position, particularly in applications requiring high chemical resistance. The market penetration of single-ply membranes is steadily increasing across various end-user industries, including commercial and residential construction. Economic policies promoting green building certifications and energy-saving incentives further bolster market adoption. Competitive dynamics are intensifying, with manufacturers focusing on product differentiation through features like improved insulation properties, faster installation times, and extended warranty periods. The ongoing shift towards circular economy principles is also influencing product design, with a growing emphasis on membranes made from recycled content and those that are fully recyclable at the end of their lifecycle. The overall market is projected to exhibit a Compound Annual Growth Rate (CAGR) of approximately 6.5% during the forecast period, reflecting strong underlying demand and innovation.

Dominant Regions & Segments in Europe Single-ply Membrane Market

The European single-ply membrane market is significantly influenced by regional economic conditions, climate, and building regulations. Western Europe, particularly countries like Germany, the United Kingdom, France, and the Netherlands, constitutes the dominant region due to its established construction industry, higher disposable incomes, and stringent building codes mandating energy efficiency and durability in roofing systems.

  • Leading Region: Western Europe
  • Key Countries: Germany, United Kingdom, France, Netherlands, and Italy.
  • Dominant Segment by Type: Thermoplastic Polyolefin (TPO) is emerging as a leading segment due to its balance of performance, cost-effectiveness, and environmental profile, closely followed by Ethylene Propylene Diene Monomer (EPDM) for its exceptional durability and UV resistance. Poly Vinyl Chloride (PVC) remains a strong contender in specific applications.
  • Dominant Segment by End-user Industry: The Commercial sector is the largest consumer of single-ply membranes, driven by the extensive construction of office buildings, retail spaces, and industrial facilities.
    • Commercial: High demand for durable, low-maintenance roofing solutions for large-span buildings. Economic growth and corporate investment in infrastructure are key drivers.
    • Residential: Increasing adoption of single-ply membranes for new builds and renovations, particularly in regions with strict energy efficiency mandates.
    • Institutional: Government and public sector investments in schools, hospitals, and public facilities contribute to steady demand.
    • Infrastructural: Growing use in projects like airports, sports stadiums, and transportation hubs requiring robust waterproofing.

Key drivers for dominance in these regions and segments include:

  • Economic Policies: Government incentives for green building and energy efficiency upgrades.
  • Infrastructure Development: Continuous investment in commercial, industrial, and public infrastructure projects.
  • Building Regulations: Strict codes for fire safety, thermal insulation, and environmental performance.
  • Climate Considerations: Demand for robust roofing solutions that can withstand diverse weather conditions.
  • Technological Adoption: Willingness to invest in advanced, long-lasting materials.

Europe Single-ply Membrane Market Product Innovations

Product innovation in the Europe single-ply membrane market centers on enhancing performance, sustainability, and ease of installation. Advancements include the development of membranes with improved fire retardancy, enhanced UV stability for extended lifespan, and superior waterproofing capabilities. Many new products are designed with a focus on recycled content and recyclability, aligning with circular economy principles. Self-adhering and mechanically fastened systems continue to evolve, offering faster and more efficient installation processes, thereby reducing labor costs and project timelines. Furthermore, the integration of cool roof technologies, which reflect solar radiation and reduce building energy consumption, is a significant trend.

Report Scope & Segmentation Analysis

This report encompasses a comprehensive analysis of the Europe single-ply membrane market, segmented by product type and end-user industry. The study period covers 2019–2033, with a base year of 2025.

  • Type Segmentation:

    • Ethylene Propylene Diene Monomer (EPDM): Known for its durability and weather resistance, EPDM is expected to maintain a significant market share. Growth projections are moderate to strong, driven by its long lifespan and suitability for various climates.
    • Thermoplastic Polyolefin (TPO): Experiencing rapid growth due to its cost-effectiveness, energy efficiency, and environmental advantages. Expected to capture a larger market share with strong growth projections.
    • Poly Vinyl Chloride (PVC): Remains a strong segment, particularly in applications requiring chemical resistance. Growth is projected to be steady, supported by its established performance.
    • Modified Bitumen: While a traditional material, advancements have improved its single-ply characteristics. Its market share is expected to be stable.
    • Other Types: Includes various proprietary blends and specialized membranes, with niche growth expected.
  • End-user Industry Segmentation:

    • Residential: Steady growth driven by renovations and new constructions, especially in response to energy efficiency mandates.
    • Commercial: The largest segment, with robust growth fueled by new commercial building projects and re-roofing initiatives.
    • Institutional: Consistent demand from public sector projects, contributing to stable market growth.
    • Infrastructural: Emerging growth opportunities as large-scale infrastructure projects require high-performance waterproofing.

Key Drivers of Europe Single-ply Membrane Market Growth

Several key factors are propelling the growth of the Europe single-ply membrane market. Firstly, the increasing global emphasis on sustainability and energy efficiency in buildings is a major driver. Stringent government regulations and building codes across European nations mandate the use of materials that minimize energy consumption and environmental impact. Secondly, urbanization and infrastructure development projects are creating a sustained demand for robust and durable roofing solutions. The commercial and industrial sectors, in particular, are investing in new facilities and re-roofing existing structures. Thirdly, technological advancements in material science are leading to the development of more durable, weather-resistant, and easier-to-install single-ply membranes, thereby enhancing their appeal. Finally, the growing awareness among building owners and developers regarding the long-term cost benefits and performance advantages of single-ply membranes over traditional roofing systems is also contributing significantly to market expansion.

Challenges in the Europe Single-ply Membrane Market Sector

Despite the positive growth trajectory, the Europe single-ply membrane market faces several challenges. Fluctuations in raw material prices, particularly for petrochemical-based components like PVC and TPO, can impact profit margins and pricing strategies. Intense competition from established players and new entrants can lead to price wars and reduced profitability. Stringent regulatory compliance regarding fire safety, environmental standards, and waste management adds to manufacturing costs and complexity. Furthermore, economic downturns and construction slowdowns in specific regions can temporarily dampen demand. Supply chain disruptions, as witnessed in recent global events, can affect material availability and lead times, posing logistical hurdles for manufacturers and installers.

Emerging Opportunities in Europe Single-ply Membrane Market

Emerging opportunities within the Europe single-ply membrane market are diverse and promising. The growing demand for green building certifications (e.g., BREEAM, LEED) presents a significant avenue, as single-ply membranes, particularly TPO and EPDM, often meet criteria for recycled content and energy efficiency. The ongoing renovation and retrofitting of existing buildings to improve energy performance offers a substantial market for re-roofing applications. Furthermore, advancements in smart roofing technologies, such as integrated sensors for monitoring building performance and energy generation, present a new frontier. The development of high-performance membranes with enhanced durability and extended lifespans addresses the long-term value proposition for building owners. Expansion into emerging European markets with developing construction sectors also offers significant growth potential.

Leading Players in the Europe Single-ply Membrane Market Market

  • Carlisle Construction Materials
  • Dow
  • Holcim
  • IKO PLC
  • Johns Manville
  • Owens Corning
  • RENOLIT SE
  • Sika AG
  • Standard Industries Inc.

Key Developments in Europe Single-ply Membrane Market Industry

  • September 2022: Kingspan Group acquired Ondura Group from Naxicap Capital Partners, expanding its footprint in the roofing and waterproofing sector. Ondura Group's expertise in high-performance single-ply membranes and its extensive manufacturing and sales network across 100 countries is expected to significantly boost Kingspan Group's growth potential in the single-ply membranes market.
  • June 2022: Firestone Building Products announced its rebranding to the Holcim name and brand identity, with its Solutions & Products Business Unit now known as the Holcim Building Envelope division. The iconic Firestone brand has been renamed Elevate, a recognized industry leader in roofing, wall, and lining systems, signifying a strategic shift and consolidation within the building envelope sector.

Future Outlook for Europe Single-ply Membrane Market Market

The future outlook for the Europe single-ply membrane market is overwhelmingly positive, driven by persistent trends in sustainability, energy efficiency, and infrastructural development. The increasing adoption of circular economy principles will likely see greater integration of recycled materials and enhanced recyclability of membranes. Continued investment in research and development will yield membranes with superior performance characteristics, including enhanced durability, fire resistance, and insulation properties. Government initiatives and building regulations promoting net-zero emissions and energy-efficient buildings will continue to be a strong market accelerator. The growing focus on innovative installation techniques, such as prefabrication and modular construction, will further enhance the attractiveness of single-ply membranes by reducing labor costs and project timelines. Strategic partnerships and consolidations, as seen with recent M&A activities, are expected to shape the competitive landscape, leading to a more optimized and efficient market. Overall, the market is poised for sustained growth, with ample opportunities for players that prioritize innovation, sustainability, and customer value.

Europe Single-ply Membrane Market Segmentation

  • 1. Type
    • 1.1. Ethylene Propylene Diene Monomer (EPDM)
    • 1.2. Thermoplastic Polyolefin (TPO)
    • 1.3. Poly Vinyl Chloride (PVC)
    • 1.4. Modified Bitumen
    • 1.5. Other Types
  • 2. End-user Industry
    • 2.1. Residential
    • 2.2. Commercial
    • 2.3. Institutional
    • 2.4. Infrastructural

Europe Single-ply Membrane Market Segmentation By Geography

  • 1. Europe
    • 1.1. Germany
    • 1.2. United Kingdom
    • 1.3. Italy
    • 1.4. France
    • 1.5. Rest of Europe
Europe Single-ply Membrane Market Market Share by Region - Global Geographic Distribution

Europe Single-ply Membrane Market Regional Market Share

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Geographic Coverage of Europe Single-ply Membrane Market

Higher Coverage
Lower Coverage
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Europe Single-ply Membrane Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 12.67% from 2020-2034
Segmentation
    • By Type
      • Ethylene Propylene Diene Monomer (EPDM)
      • Thermoplastic Polyolefin (TPO)
      • Poly Vinyl Chloride (PVC)
      • Modified Bitumen
      • Other Types
    • By End-user Industry
      • Residential
      • Commercial
      • Institutional
      • Infrastructural
  • By Geography
    • Europe
      • Germany
      • United Kingdom
      • Italy
      • France
      • Rest of Europe

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Increasing Demand From The Construction Industry; Recovering Construction Sector In Emerging Economies
      • 3.3. Market Restrains
        • 3.3.1. Increasing Demand From The Construction Industry; Recovering Construction Sector In Emerging Economies
      • 3.4. Market Trends
        • 3.4.1. Increasing Consumption of Single-ply Membrane Materials in the Infrastructural End-use Industry
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Global Europe Single-ply Membrane Market Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Type
      • 5.1.1. Ethylene Propylene Diene Monomer (EPDM)
      • 5.1.2. Thermoplastic Polyolefin (TPO)
      • 5.1.3. Poly Vinyl Chloride (PVC)
      • 5.1.4. Modified Bitumen
      • 5.1.5. Other Types
    • 5.2. Market Analysis, Insights and Forecast - by End-user Industry
      • 5.2.1. Residential
      • 5.2.2. Commercial
      • 5.2.3. Institutional
      • 5.2.4. Infrastructural
    • 5.3. Market Analysis, Insights and Forecast - by Region
      • 5.3.1. Europe
  6. 6. Competitive Analysis
    • 6.1. Global Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 Carlisle Construction Materials
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Dow
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 Holcim
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 IKO PLC
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Johns Manville
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Owens Corning
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 RENOLIT SE
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Sika AG
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Standard Industries Inc *List Not Exhaustive
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Global Europe Single-ply Membrane Market Revenue Breakdown (billion, %) by Region 2025 & 2033
  2. Figure 2: Europe Europe Single-ply Membrane Market Revenue (billion), by Type 2025 & 2033
  3. Figure 3: Europe Europe Single-ply Membrane Market Revenue Share (%), by Type 2025 & 2033
  4. Figure 4: Europe Europe Single-ply Membrane Market Revenue (billion), by End-user Industry 2025 & 2033
  5. Figure 5: Europe Europe Single-ply Membrane Market Revenue Share (%), by End-user Industry 2025 & 2033
  6. Figure 6: Europe Europe Single-ply Membrane Market Revenue (billion), by Country 2025 & 2033
  7. Figure 7: Europe Europe Single-ply Membrane Market Revenue Share (%), by Country 2025 & 2033

List of Tables

  1. Table 1: Global Europe Single-ply Membrane Market Revenue billion Forecast, by Type 2020 & 2033
  2. Table 2: Global Europe Single-ply Membrane Market Revenue billion Forecast, by End-user Industry 2020 & 2033
  3. Table 3: Global Europe Single-ply Membrane Market Revenue billion Forecast, by Region 2020 & 2033
  4. Table 4: Global Europe Single-ply Membrane Market Revenue billion Forecast, by Type 2020 & 2033
  5. Table 5: Global Europe Single-ply Membrane Market Revenue billion Forecast, by End-user Industry 2020 & 2033
  6. Table 6: Global Europe Single-ply Membrane Market Revenue billion Forecast, by Country 2020 & 2033
  7. Table 7: Germany Europe Single-ply Membrane Market Revenue (billion) Forecast, by Application 2020 & 2033
  8. Table 8: United Kingdom Europe Single-ply Membrane Market Revenue (billion) Forecast, by Application 2020 & 2033
  9. Table 9: Italy Europe Single-ply Membrane Market Revenue (billion) Forecast, by Application 2020 & 2033
  10. Table 10: France Europe Single-ply Membrane Market Revenue (billion) Forecast, by Application 2020 & 2033
  11. Table 11: Rest of Europe Europe Single-ply Membrane Market Revenue (billion) Forecast, by Application 2020 & 2033

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Single-ply Membrane Market?

The projected CAGR is approximately 12.67%.

2. Which companies are prominent players in the Europe Single-ply Membrane Market?

Key companies in the market include Carlisle Construction Materials, Dow, Holcim, IKO PLC, Johns Manville, Owens Corning, RENOLIT SE, Sika AG, Standard Industries Inc *List Not Exhaustive.

3. What are the main segments of the Europe Single-ply Membrane Market?

The market segments include Type, End-user Industry.

4. Can you provide details about the market size?

The market size is estimated to be USD 6.11 billion as of 2022.

5. What are some drivers contributing to market growth?

Increasing Demand From The Construction Industry; Recovering Construction Sector In Emerging Economies.

6. What are the notable trends driving market growth?

Increasing Consumption of Single-ply Membrane Materials in the Infrastructural End-use Industry.

7. Are there any restraints impacting market growth?

Increasing Demand From The Construction Industry; Recovering Construction Sector In Emerging Economies.

8. Can you provide examples of recent developments in the market?

In September 2022, Kingspan Group acquired Ondura Group from Naxicap Capital Partners, expanding into the roofing and waterproofing sector. Ondura group is a primary provider of roofing membrane solutions, including high-performance single-ply membranes, and owns 14 manufacturing sites and sales in 100 countries. The acquisition will provide substantial growth potential to the Kingspan Group in the single-ply membranes market.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in billion.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Europe Single-ply Membrane Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Europe Single-ply Membrane Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Europe Single-ply Membrane Market?

To stay informed about further developments, trends, and reports in the Europe Single-ply Membrane Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.