Key Insights
The Location Targeted Mobile Advertising market is poised for substantial expansion, projecting a Compound Annual Growth Rate (CAGR) of 17.4% from 2025 to 2033. This growth is propelled by escalating smartphone adoption, creating a vast audience for location-based campaigns. Innovations in geo-fencing, beacons, and hyper-contextual targeting enhance ad precision, boosting conversion rates and advertiser ROI. Key sectors driving demand include Retail, Banking, Financial Services and Insurance (BFSI), Travel and Hospitality, and Healthcare. Retailers utilize location data for in-store promotions, while BFSI and Travel sectors leverage it for proximity-based services and personalized offers. Major technology players like Google, Facebook, Apple, and Microsoft, alongside specialized providers such as ThumbVista, Verve, and InMarket, dominate the competitive landscape. Significant growth is anticipated across all regions, with North America and Asia Pacific currently leading, followed by rapid expansion in Europe and South America. Future market dynamics will be shaped by technological advancements, data privacy regulations, and evolving consumer preferences for personalized advertising. The global market size is estimated at 100.89 billion in 2025.
Location Targeted Mobile Advertising Market Market Size (In Billion)
The competitive environment features a mix of established technology giants and specialized location-based advertising platforms. Major players leverage extensive user bases and robust infrastructure, while niche firms offer innovative location technologies and targeted services. Strategic partnerships and mergers will be key to expanding service offerings and market reach. Addressing data privacy concerns and combating ad-blocking technologies will be critical. Success will hinge on personalized, contextually relevant advertising strategies, further driven by increased mobile advertising adoption and advanced location intelligence capabilities for precise ad delivery.
Location Targeted Mobile Advertising Market Company Market Share
Location Targeted Mobile Advertising Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Location Targeted Mobile Advertising market, offering invaluable insights for industry professionals, investors, and strategists. Covering the period from 2019 to 2033, with a focus on 2025, this report unveils market dynamics, growth drivers, challenges, and future opportunities. The report leverages extensive data analysis and expert insights to provide a 360-degree view of this rapidly evolving market, encompassing detailed segmentation and competitive landscape analysis.
Location Targeted Mobile Advertising Market Structure & Innovation Trends
This section analyzes the market's competitive landscape, innovation drivers, regulatory influences, and market dynamics. The market exhibits a moderately concentrated structure with key players such as Google LLC, Facebook Inc, and Apple Inc holding significant market share. However, several smaller, specialized companies like ThumbVista LLC and GroundTruth are also actively contributing to market innovation. The estimated 2025 market size is valued at $XX Million.
Market Concentration: The market is characterized by a combination of large multinational corporations and specialized technology providers. Google LLC and Facebook Inc, for example, hold a combined market share estimated at 40%, while smaller players contribute significantly to niche segments.
Innovation Drivers: Technological advancements in location tracking, data analytics, and AI-powered personalization are driving market growth. The emergence of 5G technology is also expected to further enhance location-based advertising precision.
Regulatory Framework: Data privacy regulations (GDPR, CCPA) are shaping market practices and demanding greater transparency and user consent management. Compliance costs represent a considerable factor influencing market dynamics.
Product Substitutes: Traditional advertising channels (TV, print) and other digital advertising methods (programmatic display ads) remain viable alternatives, though location-targeted mobile advertising offers enhanced precision and measurability.
End-User Demographics: The market caters predominantly to younger demographics (18-45) who are more comfortable with mobile devices and location-based services.
M&A Activities: The past five years have witnessed several significant M&A activities, with estimated deal values exceeding $XX Million in total. Consolidation is likely to continue as larger players strive to expand their market reach and technological capabilities.
Location Targeted Mobile Advertising Market Dynamics & Trends
This section dives deep into the market's growth trajectory, examining key drivers, technological disruptions, evolving consumer preferences, and the competitive environment. The market is expected to exhibit a Compound Annual Growth Rate (CAGR) of XX% during the forecast period (2025-2033). Market penetration is steadily increasing as mobile device usage and location-based services adoption rise globally.
The market’s growth is fueled by factors like the increasing adoption of smartphones and mobile applications, the rising availability of affordable internet access and advancements in location-based technologies. Consumer preferences towards personalized advertising and targeted offers contribute to the market’s expansion. The competitive landscape is highly dynamic, with companies continuously investing in R&D to enhance their offerings and gain a competitive edge. Increased competition is driving innovation and pricing pressures.
Dominant Regions & Segments in Location Targeted Mobile Advertising Market
This section identifies the leading geographic regions and market segments based on technology and end-user industry. North America currently holds the largest market share, driven by factors like high smartphone penetration, advanced technology infrastructure, and strong consumer adoption of mobile applications. Within technology segments, geo-fencing and geo-targeting currently dominate, while hyper-contextual targeting shows significant growth potential.
By Technology:
- Geo-fencing: High market share due to ease of implementation and effectiveness in targeting specific locations.
- Beacons: Growing adoption in retail environments for proximity marketing.
- Hyper-contextual Targeting: Rapid growth due to enhanced personalization and relevance of advertisements.
- Geo-targeting: Remains a dominant technology due to its broad applicability.
- Geo-conquesting: Increasingly used by businesses aiming to attract customers from competitors.
By End-user Industry:
- Retail: Largest segment due to the effectiveness of location-based advertising in driving in-store traffic and sales.
- Banking, Financial Services, and Insurance: Significant growth potential due to location-based services enhancing security and personalized offerings.
- Travel, Tourism, and Hospitality: High adoption for targeted promotions and location-based services like navigation and booking.
- Healthcare: Emerging segment with applications in targeted health campaigns and location-based patient engagement.
- Other End-user Industries: Growing adoption across various sectors, including food & beverage, entertainment, and real estate.
Key Drivers: Strong economic growth in developed and emerging economies, advancements in mobile technologies, and increasing internet and smartphone penetration are fueling market growth in leading regions.
Location Targeted Mobile Advertising Market Product Innovations
Recent product innovations focus on enhancing targeting accuracy, improving user experience, and ensuring data privacy compliance. The integration of AI and machine learning is improving the effectiveness of location-based advertising by creating more personalized and relevant ad experiences. Advances in beacon technology are making location-based interactions more seamless, and the rise of hyper-contextual targeting enables more precise ad placement. The market is witnessing ongoing development in privacy-enhancing technologies to address user concerns.
Report Scope & Segmentation Analysis
This report covers the global Location Targeted Mobile Advertising market, segmented by technology (geo-fencing, beacons, hyper-contextual targeting, geo-targeting, geo-conquesting) and end-user industry (retail, banking, financial services and insurance, travel, tourism and hospitality, healthcare, and others). Each segment is analyzed for market size, growth projections, and competitive dynamics. Detailed forecasts are provided for each segment until 2033, outlining expected growth rates and future market shares.
Key Drivers of Location Targeted Mobile Advertising Market Growth
Several factors are driving market expansion, including the increasing smartphone penetration, the widespread use of location-based services, the rising demand for personalized advertising, and advancements in technologies enabling enhanced location tracking and targeting. Government initiatives promoting digitalization and economic growth in key markets are also contributing to the market’s upward trajectory.
Challenges in the Location Targeted Mobile Advertising Market Sector
The market faces challenges such as concerns about data privacy and security, the complexity of managing cross-platform campaigns and the increasing regulatory scrutiny in relation to the use of location data. Competition among providers, coupled with the cost of maintaining updated technologies and complying with evolving regulatory frameworks, also poses significant challenges.
Emerging Opportunities in Location Targeted Mobile Advertising Market
Emerging opportunities include the expansion into new markets with rising smartphone penetration and the increasing integration of location-based advertising with other digital channels. The development of advanced analytics tools and the rise of hyper-contextual targeting offer avenues for more precise and effective ad campaigns. The integration of augmented reality (AR) and virtual reality (VR) technologies in location-based advertising presents significant potential.
Leading Players in the Location Targeted Mobile Advertising Market Market
- ThumbVista LLC
- Verve Inc
- Simpli Fi
- IBM Corporation
- Google LLC
- Microsoft Corporation
- Bluedot Innovation Pty Ltd
- InMarket
- Facebook Inc
- GroundTruth
- Gimbal Inc
- Apple Inc
Key Developments in Location Targeted Mobile Advertising Market Industry
- 2022 Q4: Google announced enhanced privacy features for its location-based advertising platform.
- 2023 Q1: Facebook launched a new hyper-contextual targeting feature for its mobile advertising platform.
- 2023 Q2: Several mergers and acquisitions took place, consolidating market share among key players. (Specific details on these M&A activities will be in the full report).
- Further key developments will be detailed in the full report with specific dates and impacts.
Future Outlook for Location Targeted Mobile Advertising Market Market
The Location Targeted Mobile Advertising market is poised for sustained growth, driven by technological advancements, the increasing adoption of mobile devices, and the rising demand for personalized advertising. Strategic partnerships and investments in innovative technologies are set to shape future market dynamics. The integration of AI and advanced analytics will further enhance targeting accuracy and campaign effectiveness, leading to increased market penetration and revenue growth.
Location Targeted Mobile Advertising Market Segmentation
-
1. Technology
- 1.1. Geo-fencing
- 1.2. Beacons
- 1.3. Hyper-contextual Targeting
- 1.4. Geo-targeting
- 1.5. Geo-conquesting
-
2. End-user Industry
- 2.1. Retail
- 2.2. Banking, Financial Services, and Insurance
- 2.3. Travel, Tourism, and Hospitality
- 2.4. Helathcare
- 2.5. Other End-user Industries
Location Targeted Mobile Advertising Market Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Rest of the World
Location Targeted Mobile Advertising Market Regional Market Share
Geographic Coverage of Location Targeted Mobile Advertising Market
Location Targeted Mobile Advertising Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 17.4% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Increased Development of Technologies Related to Real-time Location Tracking; Higher Adoption of Location-based Application among Consumers
- 3.3. Market Restrains
- 3.3.1. High Cost of System Acquisition and Deployment
- 3.4. Market Trends
- 3.4.1. Retail Segment to Witness Significant Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Technology
- 5.1.1. Geo-fencing
- 5.1.2. Beacons
- 5.1.3. Hyper-contextual Targeting
- 5.1.4. Geo-targeting
- 5.1.5. Geo-conquesting
- 5.2. Market Analysis, Insights and Forecast - by End-user Industry
- 5.2.1. Retail
- 5.2.2. Banking, Financial Services, and Insurance
- 5.2.3. Travel, Tourism, and Hospitality
- 5.2.4. Helathcare
- 5.2.5. Other End-user Industries
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Technology
- 6. North America Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Technology
- 6.1.1. Geo-fencing
- 6.1.2. Beacons
- 6.1.3. Hyper-contextual Targeting
- 6.1.4. Geo-targeting
- 6.1.5. Geo-conquesting
- 6.2. Market Analysis, Insights and Forecast - by End-user Industry
- 6.2.1. Retail
- 6.2.2. Banking, Financial Services, and Insurance
- 6.2.3. Travel, Tourism, and Hospitality
- 6.2.4. Helathcare
- 6.2.5. Other End-user Industries
- 6.1. Market Analysis, Insights and Forecast - by Technology
- 7. Europe Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Technology
- 7.1.1. Geo-fencing
- 7.1.2. Beacons
- 7.1.3. Hyper-contextual Targeting
- 7.1.4. Geo-targeting
- 7.1.5. Geo-conquesting
- 7.2. Market Analysis, Insights and Forecast - by End-user Industry
- 7.2.1. Retail
- 7.2.2. Banking, Financial Services, and Insurance
- 7.2.3. Travel, Tourism, and Hospitality
- 7.2.4. Helathcare
- 7.2.5. Other End-user Industries
- 7.1. Market Analysis, Insights and Forecast - by Technology
- 8. Asia Pacific Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Technology
- 8.1.1. Geo-fencing
- 8.1.2. Beacons
- 8.1.3. Hyper-contextual Targeting
- 8.1.4. Geo-targeting
- 8.1.5. Geo-conquesting
- 8.2. Market Analysis, Insights and Forecast - by End-user Industry
- 8.2.1. Retail
- 8.2.2. Banking, Financial Services, and Insurance
- 8.2.3. Travel, Tourism, and Hospitality
- 8.2.4. Helathcare
- 8.2.5. Other End-user Industries
- 8.1. Market Analysis, Insights and Forecast - by Technology
- 9. Rest of the World Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Technology
- 9.1.1. Geo-fencing
- 9.1.2. Beacons
- 9.1.3. Hyper-contextual Targeting
- 9.1.4. Geo-targeting
- 9.1.5. Geo-conquesting
- 9.2. Market Analysis, Insights and Forecast - by End-user Industry
- 9.2.1. Retail
- 9.2.2. Banking, Financial Services, and Insurance
- 9.2.3. Travel, Tourism, and Hospitality
- 9.2.4. Helathcare
- 9.2.5. Other End-user Industries
- 9.1. Market Analysis, Insights and Forecast - by Technology
- 10. Competitive Analysis
- 10.1. Global Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 ThumbVista LLC
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Verve Inc
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Simpli Fi
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 IBM Corporation
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Google LLC
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Microsoft Corporation
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Bluedot Innovation Pty Ltd
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 InMarket
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Facebook Inc
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 GroundTruth
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Gimbal Inc
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Apple Inc
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.1 ThumbVista LLC
List of Figures
- Figure 1: Global Location Targeted Mobile Advertising Market Revenue Breakdown (billion, %) by Region 2025 & 2033
- Figure 2: North America Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 3: North America Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 4: North America Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 5: North America Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 6: North America Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 7: North America Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 9: Europe Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 10: Europe Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 11: Europe Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 12: Europe Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 13: Europe Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 15: Asia Pacific Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 16: Asia Pacific Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 17: Asia Pacific Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 18: Asia Pacific Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 19: Asia Pacific Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
- Figure 20: Rest of the World Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 21: Rest of the World Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 22: Rest of the World Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 23: Rest of the World Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 24: Rest of the World Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 25: Rest of the World Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 2: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 3: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Region 2020 & 2033
- Table 4: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 5: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 6: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
- Table 7: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 8: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 9: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
- Table 10: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 11: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 12: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
- Table 13: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 14: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 15: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Location Targeted Mobile Advertising Market?
The projected CAGR is approximately 17.4%.
2. Which companies are prominent players in the Location Targeted Mobile Advertising Market?
Key companies in the market include ThumbVista LLC, Verve Inc, Simpli Fi, IBM Corporation, Google LLC, Microsoft Corporation, Bluedot Innovation Pty Ltd, InMarket, Facebook Inc, GroundTruth, Gimbal Inc, Apple Inc.
3. What are the main segments of the Location Targeted Mobile Advertising Market?
The market segments include Technology , End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 100.89 billion as of 2022.
5. What are some drivers contributing to market growth?
; Increased Development of Technologies Related to Real-time Location Tracking; Higher Adoption of Location-based Application among Consumers.
6. What are the notable trends driving market growth?
Retail Segment to Witness Significant Growth.
7. Are there any restraints impacting market growth?
High Cost of System Acquisition and Deployment.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Location Targeted Mobile Advertising Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Location Targeted Mobile Advertising Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Location Targeted Mobile Advertising Market?
To stay informed about further developments, trends, and reports in the Location Targeted Mobile Advertising Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence