Key Insights
The North American cosmeceutical market, projected at a substantial size in 2025 (exact figure unavailable, but estimated to be in the billions based on global market size and regional representation), is experiencing robust growth fueled by a CAGR of 8.24% between 2019 and 2033. This expansion is driven by several key factors. Firstly, the increasing consumer awareness of the benefits of cosmeceuticals—products blending cosmetics with pharmaceutical ingredients—is leading to higher demand. This heightened awareness is particularly evident among younger demographics and those prioritizing preventative skincare and anti-aging solutions. Secondly, the rise of e-commerce channels like online stores offers convenient access to a broader range of cosmeceutical products, thereby stimulating market growth. The increasing availability of sophisticated formulations incorporating advanced ingredients such as peptides, antioxidants, and retinol further enhances the appeal and efficacy of these products. Furthermore, the market’s segmentation into diverse product types (skincare being dominant, followed by haircare and oral care) allows for tailored solutions, contributing to overall market expansion. Strong growth is expected to continue across various distribution channels including hypermarkets/supermarkets, convenience stores, and specialty stores, which capitalize on varying consumer preferences and purchasing habits.
Despite the market's significant growth potential, certain restraints exist. The high cost of cosmeceutical products compared to traditional cosmetics can limit accessibility for some consumers. Regulatory complexities associated with the approval and marketing of cosmeceutical ingredients pose another challenge for companies operating within the sector. However, consistent innovation in product development and the continuous rise in disposable income among consumers are expected to mitigate these challenges in the long term. The competitive landscape, featuring established players like Unilever, L'Oreal, and Johnson & Johnson alongside emerging brands, indicates a dynamic market with ample opportunities for both innovation and consolidation. The North American market, characterized by high consumer spending power and a preference for premium products, is poised to remain a major driver of global cosmeceutical growth throughout the forecast period.

North America Cosmeceutical Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the North America cosmeceutical market, offering invaluable insights for industry professionals, investors, and strategic decision-makers. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report delivers a complete picture of market dynamics, growth drivers, challenges, and future opportunities. The market is projected to reach xx Million by 2033, exhibiting a compelling CAGR of xx% during the forecast period.
North America Cosmeceutical Market Structure & Innovation Trends
This section analyzes the competitive landscape, innovation drivers, and regulatory environment of the North America cosmeceutical market. We examine market concentration, identifying key players like Unilever, Bayer AG, Johnson & Johnson, Sabinsa Corporation, L'Oréal, Croda International PLC, Clarins, Procter & Gamble, Henkel, Allergan (and others), and assess their respective market shares. We explore the impact of M&A activities, quantifying deal values where possible (e.g., xx Million in deals closed in 2024). Innovation drivers are examined through the lens of technological advancements, consumer demand for efficacy and natural ingredients, and regulatory changes influencing product formulations and claims. The report also assesses the impact of substitute products and analyzes end-user demographics influencing market segmentation.
- Market Concentration: Highly fragmented with key players holding significant, yet not dominant, market share.
- M&A Activity: Significant activity observed in recent years, driven by a desire for market expansion and access to innovative technologies. Total deal value for 2022-2024 estimated at xx Million.
- Regulatory Framework: Stringent regulations regarding labeling, ingredient safety, and efficacy claims.

North America Cosmeceutical Market Market Dynamics & Trends
This section delves into the key factors driving market growth, including evolving consumer preferences towards natural and scientifically-backed products, technological innovations in formulation and delivery systems, and the increasing prevalence of skin concerns among various demographics. We analyze the competitive dynamics, including pricing strategies, product differentiation, and branding initiatives employed by major players. The report also explores technological disruptions influencing the market, such as the rise of personalized skincare and the integration of digital technologies in product development and marketing. Specific metrics, including CAGR and market penetration rates for key product segments, are provided, illustrating the market's trajectory and growth potential. The influence of factors like social media trends and influencer marketing are also considered.

Dominant Regions & Segments in North America Cosmeceutical Market
This section identifies the leading regions and segments within the North America cosmeceutical market. Detailed analysis showcases the dominance of specific geographic locations (e.g., California) and product categories (e.g., skincare) based on factors such as consumer spending, market access, and regional economic conditions. Distribution channel performance is analyzed, including the growth of online sales.
By Distribution Channels:
- Online Stores: Fastest-growing segment, driven by convenience and wider product availability.
- Specialty Stores: Significant market share, due to expertise and personalized customer service.
- Hypermarkets & Supermarkets: Large market share but experiencing slower growth compared to online channels.
By Product Type:
- Skin Care: Dominant segment, driven by high consumer demand and diverse product offerings.
- Hair Care: Growing steadily, boosted by innovative formulations and targeted solutions.
- Oral Care: Smaller market share compared to skin and hair care but displays consistent growth.
Key Drivers: Strong disposable income, increasing awareness of skincare benefits, and readily available online channels.
North America Cosmeceutical Market Product Innovations
Recent years have witnessed a surge in innovative cosmeceutical products, driven by advances in biotechnology and nanotechnology. Formulations incorporating peptides, stem cells, and advanced delivery systems are gaining traction, promising targeted efficacy and improved skin health. The market is increasingly focused on personalized skincare, utilizing technology to cater to individual skin types and concerns. These innovations are enhancing product efficacy and consumer experience, creating a competitive advantage for companies that can successfully launch innovative and effective products.
Report Scope & Segmentation Analysis
This report comprehensively segments the North America cosmeceutical market by distribution channels (hypermarkets/supermarkets, convenience stores, online stores, specialty stores, others) and product type (skincare, hair care, oral care, others). Each segment's market size, growth projection, and competitive dynamics are analyzed, revealing growth opportunities and potential challenges within each area. The report includes projections for each segment's market value throughout the forecast period (2025-2033).
Key Drivers of North America Cosmeceutical Market Growth
The growth of the North America cosmeceutical market is propelled by several key factors. Rising consumer awareness of skincare benefits and increased disposable incomes are driving demand for high-quality cosmeceutical products. Technological advancements leading to more effective formulations are another major driver. Furthermore, the expanding e-commerce sector provides convenient access to a broader range of products, fueling market growth.
Challenges in the North America Cosmeceutical Market Sector
The North America cosmeceutical market faces several challenges, including stringent regulations regarding product claims and ingredient safety. These regulations can increase costs and development times for new products. The market is also characterized by intense competition, with established brands facing pressure from emerging players and private labels. Supply chain disruptions and fluctuations in raw material prices pose further challenges to profitability.
Emerging Opportunities in North America Cosmeceutical Market
The North America cosmeceutical market presents significant opportunities for growth. The rise of personalized skincare, driven by advancements in genomics and AI, offers scope for customized product development and targeted marketing. The growing demand for natural and sustainable ingredients presents opportunities for companies offering eco-friendly and ethically-sourced cosmeceuticals. Finally, tapping into untapped market segments through innovative product offerings and targeted marketing campaigns is a promising avenue for expansion.
Leading Players in the North America Cosmeceutical Market Market
- Unilever
- Bayer AG
- Johnson & Johnson
- Sabinsa Corporation
- L'Oréal
- Croda International PLC
- Clarins
- Procter & Gamble
- Henkel
- Allergan
Key Developments in North America Cosmeceutical Market Industry
- 2023 Q3: Launch of a new peptide-based serum by a major player.
- 2024 Q1: Acquisition of a smaller cosmeceutical company by a multinational corporation (xx Million).
- 2024 Q4: Introduction of a new line of sustainable and ethically-sourced skincare products.
Future Outlook for North America Cosmeceutical Market Market
The North America cosmeceutical market is poised for continued growth, driven by factors such as increasing consumer demand for effective and innovative skincare solutions and the expanding e-commerce sector. The integration of technology, personalized medicine, and sustainable practices will shape the future of the market. Companies that can adapt to changing consumer preferences and successfully navigate the regulatory landscape will be well-positioned for success. The market's growth trajectory suggests substantial opportunities for both established players and emerging brands.
North America Cosmeceutical Market Segmentation
-
1. Product Type
-
1.1. Skin Care
- 1.1.1. Anti-Aging
- 1.1.2. Anti-Acne
- 1.1.3. Sun Protection
- 1.1.4. Moisturizers
- 1.1.5. Others
-
1.2. Hair Care
- 1.2.1. Hair Fall
- 1.2.2. Anti-Dandruff
- 1.2.3. Hair Colorants
- 1.3. Oral Care
-
1.1. Skin Care
-
2. Distribution Channels
- 2.1. Hypermarkets and Supermarkets
- 2.2. Convenience Stores
- 2.3. Online Stores
- 2.4. Speciality Stores
- 2.5. Others
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
- 3.4. Rest of North America
North America Cosmeceutical Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
- 4. Rest of North America

North America Cosmeceutical Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.24% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Demand for Natural Cosmetics; Increasing Demand for Cruelty Free Cosmetics
- 3.3. Market Restrains
- 3.3.1. Presence of Counterfeit Products
- 3.4. Market Trends
- 3.4.1. Anti-Aging Products Remain the Fastest Growing Segment
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Skin Care
- 5.1.1.1. Anti-Aging
- 5.1.1.2. Anti-Acne
- 5.1.1.3. Sun Protection
- 5.1.1.4. Moisturizers
- 5.1.1.5. Others
- 5.1.2. Hair Care
- 5.1.2.1. Hair Fall
- 5.1.2.2. Anti-Dandruff
- 5.1.2.3. Hair Colorants
- 5.1.3. Oral Care
- 5.1.1. Skin Care
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channels
- 5.2.1. Hypermarkets and Supermarkets
- 5.2.2. Convenience Stores
- 5.2.3. Online Stores
- 5.2.4. Speciality Stores
- 5.2.5. Others
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.3.4. Rest of North America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.4.4. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United States North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Skin Care
- 6.1.1.1. Anti-Aging
- 6.1.1.2. Anti-Acne
- 6.1.1.3. Sun Protection
- 6.1.1.4. Moisturizers
- 6.1.1.5. Others
- 6.1.2. Hair Care
- 6.1.2.1. Hair Fall
- 6.1.2.2. Anti-Dandruff
- 6.1.2.3. Hair Colorants
- 6.1.3. Oral Care
- 6.1.1. Skin Care
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channels
- 6.2.1. Hypermarkets and Supermarkets
- 6.2.2. Convenience Stores
- 6.2.3. Online Stores
- 6.2.4. Speciality Stores
- 6.2.5. Others
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.3.4. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Canada North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Skin Care
- 7.1.1.1. Anti-Aging
- 7.1.1.2. Anti-Acne
- 7.1.1.3. Sun Protection
- 7.1.1.4. Moisturizers
- 7.1.1.5. Others
- 7.1.2. Hair Care
- 7.1.2.1. Hair Fall
- 7.1.2.2. Anti-Dandruff
- 7.1.2.3. Hair Colorants
- 7.1.3. Oral Care
- 7.1.1. Skin Care
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channels
- 7.2.1. Hypermarkets and Supermarkets
- 7.2.2. Convenience Stores
- 7.2.3. Online Stores
- 7.2.4. Speciality Stores
- 7.2.5. Others
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.3.4. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Mexico North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Skin Care
- 8.1.1.1. Anti-Aging
- 8.1.1.2. Anti-Acne
- 8.1.1.3. Sun Protection
- 8.1.1.4. Moisturizers
- 8.1.1.5. Others
- 8.1.2. Hair Care
- 8.1.2.1. Hair Fall
- 8.1.2.2. Anti-Dandruff
- 8.1.2.3. Hair Colorants
- 8.1.3. Oral Care
- 8.1.1. Skin Care
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channels
- 8.2.1. Hypermarkets and Supermarkets
- 8.2.2. Convenience Stores
- 8.2.3. Online Stores
- 8.2.4. Speciality Stores
- 8.2.5. Others
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.3.4. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Rest of North America North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Skin Care
- 9.1.1.1. Anti-Aging
- 9.1.1.2. Anti-Acne
- 9.1.1.3. Sun Protection
- 9.1.1.4. Moisturizers
- 9.1.1.5. Others
- 9.1.2. Hair Care
- 9.1.2.1. Hair Fall
- 9.1.2.2. Anti-Dandruff
- 9.1.2.3. Hair Colorants
- 9.1.3. Oral Care
- 9.1.1. Skin Care
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channels
- 9.2.1. Hypermarkets and Supermarkets
- 9.2.2. Convenience Stores
- 9.2.3. Online Stores
- 9.2.4. Speciality Stores
- 9.2.5. Others
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. United States
- 9.3.2. Canada
- 9.3.3. Mexico
- 9.3.4. Rest of North America
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. United States North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 11. Canada North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 12. Mexico North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of North America North America Cosmeceutical Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Unilever
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Bayer AG
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 Jhonson & Jhonson
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Sabinsa Corporation
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 L'Oreal
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 Croda International PLC
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 Clarins
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Procter and Gamble
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Henkel*List Not Exhaustive
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Allergan
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 Unilever
List of Figures
- Figure 1: North America Cosmeceutical Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Cosmeceutical Market Share (%) by Company 2024
List of Tables
- Table 1: North America Cosmeceutical Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Cosmeceutical Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: North America Cosmeceutical Market Revenue Million Forecast, by Distribution Channels 2019 & 2032
- Table 4: North America Cosmeceutical Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: North America Cosmeceutical Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: North America Cosmeceutical Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States North America Cosmeceutical Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada North America Cosmeceutical Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico North America Cosmeceutical Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America North America Cosmeceutical Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: North America Cosmeceutical Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 12: North America Cosmeceutical Market Revenue Million Forecast, by Distribution Channels 2019 & 2032
- Table 13: North America Cosmeceutical Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: North America Cosmeceutical Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: North America Cosmeceutical Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 16: North America Cosmeceutical Market Revenue Million Forecast, by Distribution Channels 2019 & 2032
- Table 17: North America Cosmeceutical Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Cosmeceutical Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Cosmeceutical Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 20: North America Cosmeceutical Market Revenue Million Forecast, by Distribution Channels 2019 & 2032
- Table 21: North America Cosmeceutical Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: North America Cosmeceutical Market Revenue Million Forecast, by Country 2019 & 2032
- Table 23: North America Cosmeceutical Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 24: North America Cosmeceutical Market Revenue Million Forecast, by Distribution Channels 2019 & 2032
- Table 25: North America Cosmeceutical Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Cosmeceutical Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Cosmeceutical Market?
The projected CAGR is approximately 8.24%.
2. Which companies are prominent players in the North America Cosmeceutical Market?
Key companies in the market include Unilever, Bayer AG, Jhonson & Jhonson, Sabinsa Corporation, L'Oreal, Croda International PLC, Clarins, Procter and Gamble, Henkel*List Not Exhaustive, Allergan.
3. What are the main segments of the North America Cosmeceutical Market?
The market segments include Product Type, Distribution Channels, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Demand for Natural Cosmetics; Increasing Demand for Cruelty Free Cosmetics.
6. What are the notable trends driving market growth?
Anti-Aging Products Remain the Fastest Growing Segment.
7. Are there any restraints impacting market growth?
Presence of Counterfeit Products.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Cosmeceutical Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Cosmeceutical Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Cosmeceutical Market?
To stay informed about further developments, trends, and reports in the North America Cosmeceutical Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence