Unlocking the Future of Sweden E-commerce Industry: Growth and Trends 2026-2034

Sweden E-commerce Industry by B2C ecommerce (Market Size (GMV) for the Period of 2017-2027, Market Segmentation - by Application), by Market Size (GMV) for the Period of 2017-2027, by Application (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, Others (Toys, DIY, Media, etc.)), by Beauty and Personal Care, by Consumer Electronics, by Fashion and Apparel, by Food and Beverages, by Furniture and Home, by Others (Toys, DIY, Media, etc.), by B2B ecommerce (Market Size for the Period of 2017-2027), by Sweden Forecast 2026-2034

Jan 10 2026
Base Year: 2025

197 Pages
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Unlocking the Future of Sweden E-commerce Industry: Growth and Trends 2026-2034


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Key Insights

The Swedish e-commerce market, projected to reach €14.83 billion by 2025, is poised for substantial expansion, with an anticipated Compound Annual Growth Rate (CAGR) of 5.71%. This growth is propelled by heightened internet and smartphone adoption, expanding the online consumer base. Consumers are increasingly valuing the convenience, extensive product availability, and competitive pricing characteristic of e-commerce. The sophistication of digital payment systems and efficient logistics networks further facilitate online transactions. Key market segments include fashion, electronics, and groceries, dominated by major retailers such as Coop, Amazon, Zalando, and Ikea, fostering innovation and investment. Challenges include data security concerns, rural logistics, and intensifying market competition.

Sweden E-commerce Industry Research Report - Market Overview and Key Insights

Sweden E-commerce Industry Market Size (In Billion)

25.0B
20.0B
15.0B
10.0B
5.0B
0
14.83 B
2025
15.68 B
2026
16.57 B
2027
17.52 B
2028
18.52 B
2029
19.58 B
2030
20.69 B
2031
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Looking ahead, the Swedish e-commerce sector demonstrates a positive outlook, driven by expanding high-speed internet infrastructure and the rise of mobile commerce. Growing consumer emphasis on sustainability and ethical sourcing offers differentiation opportunities. Enhanced supply chain management and last-mile delivery solutions are vital for sustained growth and customer satisfaction. Digitalization efforts by Swedish businesses, coupled with AI and Big Data analytics, are optimizing operations and enhancing customer experiences. Government support for digital transformation further underpins the sector's advancement.

Sweden E-commerce Industry Market Size and Forecast (2024-2030)

Sweden E-commerce Industry Company Market Share

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Sweden E-commerce Industry: Market Analysis & Forecast 2019-2033

This comprehensive report provides an in-depth analysis of the Swedish e-commerce industry, covering market structure, dynamics, key players, and future outlook from 2019 to 2033. It leverages a robust data set to offer actionable insights for industry professionals, investors, and strategists. The report utilizes a base year of 2025 and an estimated year of 2025, with a forecast period spanning 2025-2033 and a historical period covering 2019-2024. All financial values are expressed in millions.

Sweden E-commerce Industry Market Structure & Innovation Trends

This section analyzes the competitive landscape of the Swedish e-commerce market, exploring market concentration, innovation drivers, regulatory frameworks, and M&A activity. We delve into the influence of product substitutes, end-user demographics, and the overall market share distribution among key players.

  • Market Concentration: The Swedish e-commerce market exhibits a moderately concentrated structure, with a few dominant players holding significant market share. While precise market share figures for each player vary, Coop se, Amazon se, NetonNet, Zalando SE, Elgiganten, and Ikea are major contributors. Precise market share data for each company requires further specific data acquisition, however preliminary research indicates xx% market share distributed amongst the top five players.
  • Innovation Drivers: Key drivers include technological advancements (e.g., mobile commerce, AI-powered personalization), changing consumer preferences (e.g., convenience, personalized experiences), and evolving regulatory frameworks promoting digitalization.
  • Regulatory Frameworks: The Swedish government actively supports e-commerce growth through policies promoting digital infrastructure and consumer protection. However, specific regulations relating to data privacy and cross-border trade present challenges for businesses.
  • M&A Activities: The Swedish e-commerce sector has witnessed a moderate level of M&A activity in recent years, with deal values totaling approximately xx Million over the historical period. Further data analysis is required to verify this number. These activities primarily focus on expansion into new segments or geographical areas.

Sweden E-commerce Industry Market Dynamics & Trends

This section examines the dynamic forces shaping the Swedish e-commerce market. We analyze market growth drivers, technological disruptions, consumer preferences, and competitive dynamics. The report includes detailed analysis of CAGR and market penetration for specific market segments. The market is expected to maintain a strong CAGR of xx% throughout the forecast period, driven by factors such as rising internet and smartphone penetration, increasing consumer disposable incomes, and the growing preference for online shopping.

Dominant Regions & Segments in Sweden E-commerce Industry

This section identifies the leading regions and segments within the Swedish e-commerce market, highlighting key drivers contributing to their dominance.

  • Key Drivers:

    • Strong Digital Infrastructure: Sweden boasts advanced digital infrastructure, facilitating seamless online transactions and efficient logistics.
    • High Internet Penetration: A high percentage of the Swedish population has access to the internet, creating a large pool of potential e-commerce customers.
    • Favorable Economic Conditions: Sweden’s stable economy and relatively high disposable incomes contribute to strong consumer spending, including online purchases.
  • Dominance Analysis: While specific regional data requires further analysis, the Stockholm metropolitan area is expected to retain its position as the dominant region in Swedish e-commerce, driven by high population density, affluent consumers, and advanced infrastructure. The segment with the greatest market share is expected to be xx (further market data needed).

Sweden E-commerce Industry Product Innovations

Recent innovations in Swedish e-commerce include the rise of personalized shopping experiences powered by AI and the increasing adoption of sustainable practices, such as NetOnNet’s rental program for electronics. These trends reflect a market focused on customer experience and environmental consciousness.

Report Scope & Segmentation Analysis

Market segmentation is broadly categorized by application (further details required for specific categories and their projections). Each segment displays unique growth trajectories and competitive dynamics requiring further market data for specific analysis.

Key Drivers of Sweden E-commerce Industry Growth

The Swedish e-commerce industry’s growth is fueled by several factors, including: robust digital infrastructure, high internet penetration, growing consumer preference for online shopping, and government support for digitalization initiatives. Increasing disposable incomes and the adoption of innovative technologies such as mobile payment systems also contribute significantly.

Challenges in the Sweden E-commerce Industry Sector

Challenges include increasing competition, the need for robust cybersecurity measures to protect against fraud, and maintaining efficient logistics networks to manage delivery complexities. The impact of these challenges on overall market growth requires further data analysis.

Emerging Opportunities in Sweden E-commerce Industry

Emerging opportunities include the expansion of cross-border e-commerce, the growth of mobile commerce, and the increasing adoption of omnichannel strategies by businesses to meet shifting consumer demands. Furthermore, tapping into the metaverse, as seen by H&M's initiative, represents a significant future opportunity.

Leading Players in the Sweden E-commerce Industry Market

  • Coop se
  • Amazon se
  • NetonNet
  • Zalando SE
  • Elgiganten
  • Webhallen Sverige AB
  • H&M
  • Apotea AB
  • Adlibris
  • Ikea

Key Developments in Sweden E-commerce Industry Industry

  • January 2022: H&M launched its first virtual store, marking a significant step into the metaverse.
  • January 2022: NetOnNet introduced a rental program for electronics, promoting sustainable consumption.

Future Outlook for Sweden E-commerce Industry Market

The Swedish e-commerce market is poised for continued growth, driven by factors like increased mobile adoption, ongoing digitalization, and the expansion of new technologies like AI and VR/AR within the industry. This creates substantial opportunities for businesses to innovate and expand their market reach. However, ongoing analysis of market data is needed to determine the precise projected growth for the forecast period.

Sweden E-commerce Industry Segmentation

  • 1. B2C ecommerce
    • 1.1. Market Size (GMV) for the Period of 2017-2027
    • 1.2. Market Segmentation - by Application
      • 1.2.1. Beauty and Personal Care
      • 1.2.2. Consumer Electronics
      • 1.2.3. Fashion and Apparel
      • 1.2.4. Food and Beverages
      • 1.2.5. Furniture and Home
      • 1.2.6. Others (Toys, DIY, Media, etc.)
  • 2. Market Size (GMV) for the Period of 2017-2027
  • 3. Application
    • 3.1. Beauty and Personal Care
    • 3.2. Consumer Electronics
    • 3.3. Fashion and Apparel
    • 3.4. Food and Beverages
    • 3.5. Furniture and Home
    • 3.6. Others (Toys, DIY, Media, etc.)
  • 4. Beauty and Personal Care
  • 5. Consumer Electronics
  • 6. Fashion and Apparel
  • 7. Food and Beverages
  • 8. Furniture and Home
  • 9. Others (Toys, DIY, Media, etc.)
  • 10. B2B ecommerce
    • 10.1. Market Size for the Period of 2017-2027

Sweden E-commerce Industry Segmentation By Geography

  • 1. Sweden
Sweden E-commerce Industry Market Share by Region - Global Geographic Distribution

Sweden E-commerce Industry Regional Market Share

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Geographic Coverage of Sweden E-commerce Industry

Higher Coverage
Lower Coverage
No Coverage

Sweden E-commerce Industry REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 5.71% from 2020-2034
Segmentation
    • By B2C ecommerce
      • Market Size (GMV) for the Period of 2017-2027
      • Market Segmentation - by Application
        • Beauty and Personal Care
        • Consumer Electronics
        • Fashion and Apparel
        • Food and Beverages
        • Furniture and Home
        • Others (Toys, DIY, Media, etc.)
    • By Market Size (GMV) for the Period of 2017-2027
    • By Application
      • Beauty and Personal Care
      • Consumer Electronics
      • Fashion and Apparel
      • Food and Beverages
      • Furniture and Home
      • Others (Toys, DIY, Media, etc.)
    • By Beauty and Personal Care
    • By Consumer Electronics
    • By Fashion and Apparel
    • By Food and Beverages
    • By Furniture and Home
    • By Others (Toys, DIY, Media, etc.)
    • By B2B ecommerce
      • Market Size for the Period of 2017-2027
  • By Geography
    • Sweden

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Use of Card Payments and Internet Banking for Online Shopping Expected to Grow the E-commerce Market; Rising Online Shopping Penetration
      • 3.3. Market Restrains
        • 3.3.1. Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware
      • 3.4. Market Trends
        • 3.4.1. Growing Use of Card Payments and Internet Banking for Online Shopping Expected to Grow the E-commerce Market
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Sweden E-commerce Industry Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by B2C ecommerce
      • 5.1.1. Market Size (GMV) for the Period of 2017-2027
      • 5.1.2. Market Segmentation - by Application
        • 5.1.2.1. Beauty and Personal Care
        • 5.1.2.2. Consumer Electronics
        • 5.1.2.3. Fashion and Apparel
        • 5.1.2.4. Food and Beverages
        • 5.1.2.5. Furniture and Home
        • 5.1.2.6. Others (Toys, DIY, Media, etc.)
    • 5.2. Market Analysis, Insights and Forecast - by Market Size (GMV) for the Period of 2017-2027
      • 5.3. Market Analysis, Insights and Forecast - by Application
        • 5.3.1. Beauty and Personal Care
        • 5.3.2. Consumer Electronics
        • 5.3.3. Fashion and Apparel
        • 5.3.4. Food and Beverages
        • 5.3.5. Furniture and Home
        • 5.3.6. Others (Toys, DIY, Media, etc.)
      • 5.4. Market Analysis, Insights and Forecast - by Beauty and Personal Care
        • 5.5. Market Analysis, Insights and Forecast - by Consumer Electronics
          • 5.6. Market Analysis, Insights and Forecast - by Fashion and Apparel
            • 5.7. Market Analysis, Insights and Forecast - by Food and Beverages
              • 5.8. Market Analysis, Insights and Forecast - by Furniture and Home
                • 5.9. Market Analysis, Insights and Forecast - by Others (Toys, DIY, Media, etc.)
                  • 5.10. Market Analysis, Insights and Forecast - by B2B ecommerce
                    • 5.10.1. Market Size for the Period of 2017-2027
                  • 5.11. Market Analysis, Insights and Forecast - by Region
                    • 5.11.1. Sweden
                • 6. Competitive Analysis
                  • 6.1. Market Share Analysis 2025
                    • 6.2. Company Profiles
                      • 6.2.1 Coop se*List Not Exhaustive
                        • 6.2.1.1. Overview
                        • 6.2.1.2. Products
                        • 6.2.1.3. SWOT Analysis
                        • 6.2.1.4. Recent Developments
                        • 6.2.1.5. Financials (Based on Availability)
                      • 6.2.2 Amazon se
                        • 6.2.2.1. Overview
                        • 6.2.2.2. Products
                        • 6.2.2.3. SWOT Analysis
                        • 6.2.2.4. Recent Developments
                        • 6.2.2.5. Financials (Based on Availability)
                      • 6.2.3 NetonNet
                        • 6.2.3.1. Overview
                        • 6.2.3.2. Products
                        • 6.2.3.3. SWOT Analysis
                        • 6.2.3.4. Recent Developments
                        • 6.2.3.5. Financials (Based on Availability)
                      • 6.2.4 Zalando SE
                        • 6.2.4.1. Overview
                        • 6.2.4.2. Products
                        • 6.2.4.3. SWOT Analysis
                        • 6.2.4.4. Recent Developments
                        • 6.2.4.5. Financials (Based on Availability)
                      • 6.2.5 Elgiganten
                        • 6.2.5.1. Overview
                        • 6.2.5.2. Products
                        • 6.2.5.3. SWOT Analysis
                        • 6.2.5.4. Recent Developments
                        • 6.2.5.5. Financials (Based on Availability)
                      • 6.2.6 Webhallen Sverige AB
                        • 6.2.6.1. Overview
                        • 6.2.6.2. Products
                        • 6.2.6.3. SWOT Analysis
                        • 6.2.6.4. Recent Developments
                        • 6.2.6.5. Financials (Based on Availability)
                      • 6.2.7 H&M
                        • 6.2.7.1. Overview
                        • 6.2.7.2. Products
                        • 6.2.7.3. SWOT Analysis
                        • 6.2.7.4. Recent Developments
                        • 6.2.7.5. Financials (Based on Availability)
                      • 6.2.8 Apotea AB
                        • 6.2.8.1. Overview
                        • 6.2.8.2. Products
                        • 6.2.8.3. SWOT Analysis
                        • 6.2.8.4. Recent Developments
                        • 6.2.8.5. Financials (Based on Availability)
                      • 6.2.9 Adlibris
                        • 6.2.9.1. Overview
                        • 6.2.9.2. Products
                        • 6.2.9.3. SWOT Analysis
                        • 6.2.9.4. Recent Developments
                        • 6.2.9.5. Financials (Based on Availability)
                      • 6.2.10 Ikea
                        • 6.2.10.1. Overview
                        • 6.2.10.2. Products
                        • 6.2.10.3. SWOT Analysis
                        • 6.2.10.4. Recent Developments
                        • 6.2.10.5. Financials (Based on Availability)

                List of Figures

                1. Figure 1: Sweden E-commerce Industry Revenue Breakdown (billion, %) by Product 2025 & 2033
                2. Figure 2: Sweden E-commerce Industry Share (%) by Company 2025

                List of Tables

                1. Table 1: Sweden E-commerce Industry Revenue billion Forecast, by B2C ecommerce 2020 & 2033
                2. Table 2: Sweden E-commerce Industry Revenue billion Forecast, by Market Size (GMV) for the Period of 2017-2027 2020 & 2033
                3. Table 3: Sweden E-commerce Industry Revenue billion Forecast, by Application 2020 & 2033
                4. Table 4: Sweden E-commerce Industry Revenue billion Forecast, by Beauty and Personal Care 2020 & 2033
                5. Table 5: Sweden E-commerce Industry Revenue billion Forecast, by Consumer Electronics 2020 & 2033
                6. Table 6: Sweden E-commerce Industry Revenue billion Forecast, by Fashion and Apparel 2020 & 2033
                7. Table 7: Sweden E-commerce Industry Revenue billion Forecast, by Food and Beverages 2020 & 2033
                8. Table 8: Sweden E-commerce Industry Revenue billion Forecast, by Furniture and Home 2020 & 2033
                9. Table 9: Sweden E-commerce Industry Revenue billion Forecast, by Others (Toys, DIY, Media, etc.) 2020 & 2033
                10. Table 10: Sweden E-commerce Industry Revenue billion Forecast, by B2B ecommerce 2020 & 2033
                11. Table 11: Sweden E-commerce Industry Revenue billion Forecast, by Region 2020 & 2033
                12. Table 12: Sweden E-commerce Industry Revenue billion Forecast, by B2C ecommerce 2020 & 2033
                13. Table 13: Sweden E-commerce Industry Revenue billion Forecast, by Market Size (GMV) for the Period of 2017-2027 2020 & 2033
                14. Table 14: Sweden E-commerce Industry Revenue billion Forecast, by Application 2020 & 2033
                15. Table 15: Sweden E-commerce Industry Revenue billion Forecast, by Beauty and Personal Care 2020 & 2033
                16. Table 16: Sweden E-commerce Industry Revenue billion Forecast, by Consumer Electronics 2020 & 2033
                17. Table 17: Sweden E-commerce Industry Revenue billion Forecast, by Fashion and Apparel 2020 & 2033
                18. Table 18: Sweden E-commerce Industry Revenue billion Forecast, by Food and Beverages 2020 & 2033
                19. Table 19: Sweden E-commerce Industry Revenue billion Forecast, by Furniture and Home 2020 & 2033
                20. Table 20: Sweden E-commerce Industry Revenue billion Forecast, by Others (Toys, DIY, Media, etc.) 2020 & 2033
                21. Table 21: Sweden E-commerce Industry Revenue billion Forecast, by B2B ecommerce 2020 & 2033
                22. Table 22: Sweden E-commerce Industry Revenue billion Forecast, by Country 2020 & 2033

                Frequently Asked Questions

                1. What is the projected Compound Annual Growth Rate (CAGR) of the Sweden E-commerce Industry?

                The projected CAGR is approximately 5.71%.

                2. Which companies are prominent players in the Sweden E-commerce Industry?

                Key companies in the market include Coop se*List Not Exhaustive, Amazon se, NetonNet, Zalando SE, Elgiganten, Webhallen Sverige AB, H&M, Apotea AB, Adlibris, Ikea.

                3. What are the main segments of the Sweden E-commerce Industry?

                The market segments include B2C ecommerce, Market Size (GMV) for the Period of 2017-2027, Application, Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, Others (Toys, DIY, Media, etc.), B2B ecommerce.

                4. Can you provide details about the market size?

                The market size is estimated to be USD 14.83 billion as of 2022.

                5. What are some drivers contributing to market growth?

                Growing Use of Card Payments and Internet Banking for Online Shopping Expected to Grow the E-commerce Market; Rising Online Shopping Penetration.

                6. What are the notable trends driving market growth?

                Growing Use of Card Payments and Internet Banking for Online Shopping Expected to Grow the E-commerce Market.

                7. Are there any restraints impacting market growth?

                Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware.

                8. Can you provide examples of recent developments in the market?

                January 2022 - Swedish fast-fashion brand H&M announced to jump on the metaverse bandwagon as it has launched its first virtual store in collaboration with Ceek, a developer of premium social virtual and augmented reality experiences.

                9. What pricing options are available for accessing the report?

                Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.

                10. Is the market size provided in terms of value or volume?

                The market size is provided in terms of value, measured in billion.

                11. Are there any specific market keywords associated with the report?

                Yes, the market keyword associated with the report is "Sweden E-commerce Industry," which aids in identifying and referencing the specific market segment covered.

                12. How do I determine which pricing option suits my needs best?

                The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

                13. Are there any additional resources or data provided in the Sweden E-commerce Industry report?

                While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

                14. How can I stay updated on further developments or reports in the Sweden E-commerce Industry?

                To stay informed about further developments, trends, and reports in the Sweden E-commerce Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

                Methodology

                Step 1 - Identification of Relevant Samples Size from Population Database

                Step Chart
                Bar Chart
                Method Chart

                Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

                Approach Chart
                Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

                Note*: In applicable scenarios

                Step 3 - Data Sources

                Primary Research

                • Web Analytics
                • Survey Reports
                • Research Institute
                • Latest Research Reports
                • Opinion Leaders

                Secondary Research

                • Annual Reports
                • White Paper
                • Latest Press Release
                • Industry Association
                • Paid Database
                • Investor Presentations
                Analyst Chart

                Step 4 - Data Triangulation

                Involves using different sources of information in order to increase the validity of a study

                These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

                Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

                During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

                Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.
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