Key Insights
The Retail Sourcing & Procurement market is experiencing robust growth, projected to reach a substantial size driven by the increasing need for efficiency and cost optimization within the retail sector. A 13% Compound Annual Growth Rate (CAGR) from 2019-2033 indicates significant expansion, fueled by several key factors. The rising adoption of advanced technologies such as AI-powered procurement platforms, blockchain for supply chain transparency, and robust analytics for better decision-making are significantly impacting the industry. Furthermore, the growing emphasis on sustainability and ethical sourcing within retail supply chains is driving demand for solutions that promote responsible procurement practices. E-commerce expansion and global supply chain complexities are also contributing to market growth as retailers seek sophisticated procurement solutions to manage their intricate networks.
This growth is further segmented by the deployment of various software solutions including cloud-based procurement platforms, supply chain management systems, and specialized retail-focused solutions offered by leading vendors like Kinaxis, Coupa Software, and SAP. While challenges remain, such as integrating legacy systems and ensuring data security, the market's strong growth trajectory is expected to persist throughout the forecast period (2025-2033). Competitive pressures among vendors are likely to intensify, leading to innovation and further price optimization within the market. The focus on enhancing visibility, agility, and resilience in retail supply chains will continue to drive demand for advanced sourcing and procurement solutions. The increasing sophistication of these solutions is key to meeting these challenges and fostering long-term market expansion.

Retail Sourcing & Procurement Industry: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Retail Sourcing & Procurement industry, offering invaluable insights for industry professionals, investors, and strategic decision-makers. With a detailed examination of market dynamics, competitive landscapes, and future trends, this report is essential for navigating the complexities of this rapidly evolving sector. The study period covers 2019-2033, with a base year of 2025 and a forecast period spanning 2025-2033. The report projects a market value exceeding $XX Million by 2033, presenting significant growth opportunities.
Retail Sourcing & Procurement Industry Market Structure & Innovation Trends
This section analyzes the competitive landscape, identifying key players and their market share. We examine innovation drivers, including technological advancements and evolving consumer demands, alongside regulatory frameworks and their impact. The analysis also covers product substitutes, end-user demographics, and significant M&A activities within the industry.
- Market Concentration: The market shows a moderately concentrated structure, with key players holding significant shares. Further analysis reveals that the top 5 players collectively hold approximately XX% of the market share in 2025.
- Innovation Drivers: Advancements in AI, automation, and data analytics are driving significant innovation. The push for sustainable and ethical sourcing also fuels innovation.
- Regulatory Frameworks: Compliance with evolving regulations related to data privacy, supply chain transparency, and ethical sourcing significantly impacts market operations.
- M&A Activities: The report details significant M&A deals over the historical period (2019-2024), with total deal values exceeding $XX Million. These activities reshape the competitive landscape and influence market dynamics. Specific deals and their impact are detailed within the report.

Retail Sourcing & Procurement Industry Market Dynamics & Trends
This section delves into the market's growth trajectory, identifying key drivers and disruptive forces. We explore the impact of technological disruptions, shifting consumer preferences, and competitive pressures on market growth. The compound annual growth rate (CAGR) and market penetration rates are analyzed to provide a clear understanding of market expansion. The report also analyzes the influence of macroeconomic factors and geopolitical events on market growth, considering factors such as inflation, economic downturns, and trade disputes. Market penetration rates for key technologies (such as AI-powered procurement platforms) are also detailed, illustrating the ongoing adoption and future potential. The report also identifies emerging trends such as the growing importance of supplier relationship management and the increasing adoption of cloud-based solutions.

Dominant Regions & Segments in Retail Sourcing & Procurement Industry
This section identifies the leading geographical regions and market segments within the Retail Sourcing & Procurement industry. We provide a granular analysis of regional dominance, highlighting key factors driving growth in specific regions.
- North America: This region maintains a dominant position due to factors including robust economic growth, advanced technological infrastructure, and a strong focus on supply chain optimization.
- Key Drivers:
- Advanced technological infrastructure
- Strong focus on supply chain efficiency
- High adoption of advanced procurement technologies
- Established regulatory frameworks
- Europe: Europe displays significant growth driven by increasing adoption of sustainable sourcing practices and regulatory pressures promoting transparency.
- Asia-Pacific: This region exhibits high growth potential due to expanding retail sectors and increasing investment in digitalization.
- Other Regions: Further analysis is provided on other significant regions and their contributions to the overall market.
Retail Sourcing & Procurement Industry Product Innovations
This section highlights recent product developments and their impact on the market. We analyze the competitive advantages of new products and services and the technological trends shaping the industry's future. The adoption of cloud-based procurement solutions, AI-powered tools for supplier selection and risk management, and blockchain technology for supply chain transparency are key areas of analysis. The report explores how these innovations are improving efficiency, reducing costs, and enhancing overall supply chain resilience.
Report Scope & Segmentation Analysis
The report provides a detailed segmentation of the Retail Sourcing & Procurement market based on several parameters, including procurement type (strategic sourcing, operational procurement), deployment mode (cloud-based, on-premise), organization size (small, medium, large), and end-user vertical. Each segment's growth projections, market size estimates, and competitive dynamics are carefully analyzed.
Key Drivers of Retail Sourcing & Procurement Industry Growth
Several key factors fuel the growth of the Retail Sourcing & Procurement industry. These include increasing demand for supply chain optimization, technological advancements in procurement software, and a growing emphasis on sustainability and ethical sourcing. Government initiatives promoting digitalization and automation further contribute to market expansion.
Challenges in the Retail Sourcing & Procurement Industry Sector
Despite its growth potential, the Retail Sourcing & Procurement industry faces challenges. Supply chain disruptions, geopolitical uncertainties, and cybersecurity threats pose significant risks. Moreover, the industry must adapt to evolving regulatory frameworks and address the increasing complexity of global supply chains. These challenges, along with their potential impact (quantified wherever possible) are analyzed in detail.
Emerging Opportunities in Retail Sourcing & Procurement Industry
Despite challenges, numerous opportunities exist within this sector. The rising adoption of AI and machine learning in procurement, the increasing demand for sustainable and ethical sourcing, and the expansion of e-commerce present substantial growth potential. Furthermore, opportunities arise from new market penetration in developing economies and the integration of innovative technologies within the supply chain.
Leading Players in the Retail Sourcing & Procurement Industry Market
- Kinaxis
- Proactis Holdings Plc
- Coupa Software
- HighJump Software
- Basware Corporation
- SAP SE
- Oracle Corporation
- IBM Corporation
- Epicor Software Corporation
- JDA Software Group Inc
- JAGGAER Inc
- Infor Nexus
- Zycus Inc
- List Not Exhaustive
Key Developments in Retail Sourcing & Procurement Industry Industry
- January 2023: Coupa Software launches a new AI-powered sourcing platform.
- March 2022: SAP SE acquires a smaller procurement software company, strengthening its market position.
- June 2021: A significant merger occurs between two major players in the industry, reshaping the competitive landscape. (Specific details and impact are discussed within the report).
- (Further developments are listed within the complete report)
Future Outlook for Retail Sourcing & Procurement Industry Market
The Retail Sourcing & Procurement industry is poised for continued growth, driven by technological advancements, increasing demand for supply chain efficiency, and a growing focus on sustainability. Strategic partnerships, innovative product development, and expansion into new markets will be key to success in this dynamic sector. The report concludes with an analysis of potential scenarios and their implications for future market growth and provides strategic recommendations for industry players.
Retail Sourcing & Procurement Industry Segmentation
-
1. Deployment Type
- 1.1. On-Premise
- 1.2. Cloud
-
2. Solution Type
- 2.1. Strategic Sourcing
- 2.2. Supplier Management
- 2.3. Contract Management
- 2.4. Procure-to-pay
- 2.5. Spend Analysis
Retail Sourcing & Procurement Industry Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East

Retail Sourcing & Procurement Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 13.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Growing Demand for Advanced Retail Sourcing and Procurement Solutions and Services is Driving the Market Growth
- 3.3. Market Restrains
- 3.3.1. ; Growing Demand for Advanced Retail Sourcing and Procurement Solutions and Services is Driving the Market Growth
- 3.4. Market Trends
- 3.4.1. Contract Management to Dominate the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Retail Sourcing & Procurement Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Deployment Type
- 5.1.1. On-Premise
- 5.1.2. Cloud
- 5.2. Market Analysis, Insights and Forecast - by Solution Type
- 5.2.1. Strategic Sourcing
- 5.2.2. Supplier Management
- 5.2.3. Contract Management
- 5.2.4. Procure-to-pay
- 5.2.5. Spend Analysis
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Latin America
- 5.3.5. Middle East
- 5.1. Market Analysis, Insights and Forecast - by Deployment Type
- 6. North America Retail Sourcing & Procurement Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Deployment Type
- 6.1.1. On-Premise
- 6.1.2. Cloud
- 6.2. Market Analysis, Insights and Forecast - by Solution Type
- 6.2.1. Strategic Sourcing
- 6.2.2. Supplier Management
- 6.2.3. Contract Management
- 6.2.4. Procure-to-pay
- 6.2.5. Spend Analysis
- 6.1. Market Analysis, Insights and Forecast - by Deployment Type
- 7. Europe Retail Sourcing & Procurement Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Deployment Type
- 7.1.1. On-Premise
- 7.1.2. Cloud
- 7.2. Market Analysis, Insights and Forecast - by Solution Type
- 7.2.1. Strategic Sourcing
- 7.2.2. Supplier Management
- 7.2.3. Contract Management
- 7.2.4. Procure-to-pay
- 7.2.5. Spend Analysis
- 7.1. Market Analysis, Insights and Forecast - by Deployment Type
- 8. Asia Pacific Retail Sourcing & Procurement Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Deployment Type
- 8.1.1. On-Premise
- 8.1.2. Cloud
- 8.2. Market Analysis, Insights and Forecast - by Solution Type
- 8.2.1. Strategic Sourcing
- 8.2.2. Supplier Management
- 8.2.3. Contract Management
- 8.2.4. Procure-to-pay
- 8.2.5. Spend Analysis
- 8.1. Market Analysis, Insights and Forecast - by Deployment Type
- 9. Latin America Retail Sourcing & Procurement Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Deployment Type
- 9.1.1. On-Premise
- 9.1.2. Cloud
- 9.2. Market Analysis, Insights and Forecast - by Solution Type
- 9.2.1. Strategic Sourcing
- 9.2.2. Supplier Management
- 9.2.3. Contract Management
- 9.2.4. Procure-to-pay
- 9.2.5. Spend Analysis
- 9.1. Market Analysis, Insights and Forecast - by Deployment Type
- 10. Middle East Retail Sourcing & Procurement Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Deployment Type
- 10.1.1. On-Premise
- 10.1.2. Cloud
- 10.2. Market Analysis, Insights and Forecast - by Solution Type
- 10.2.1. Strategic Sourcing
- 10.2.2. Supplier Management
- 10.2.3. Contract Management
- 10.2.4. Procure-to-pay
- 10.2.5. Spend Analysis
- 10.1. Market Analysis, Insights and Forecast - by Deployment Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Kinaxis
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Proactis Holdings Plc
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Coupa Software
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 HighJump Software
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Basware Corporation
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 SAP SE
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Oracle Corporation
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 IBM Corporation
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Epicor Software Corporation
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 JDA Software Group Inc
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 JAGGAER Inc
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Infor Nexus
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Zycus Inc *List Not Exhaustive
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.1 Kinaxis
List of Figures
- Figure 1: Global Retail Sourcing & Procurement Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Retail Sourcing & Procurement Industry Revenue (Million), by Deployment Type 2024 & 2032
- Figure 3: North America Retail Sourcing & Procurement Industry Revenue Share (%), by Deployment Type 2024 & 2032
- Figure 4: North America Retail Sourcing & Procurement Industry Revenue (Million), by Solution Type 2024 & 2032
- Figure 5: North America Retail Sourcing & Procurement Industry Revenue Share (%), by Solution Type 2024 & 2032
- Figure 6: North America Retail Sourcing & Procurement Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: North America Retail Sourcing & Procurement Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: Europe Retail Sourcing & Procurement Industry Revenue (Million), by Deployment Type 2024 & 2032
- Figure 9: Europe Retail Sourcing & Procurement Industry Revenue Share (%), by Deployment Type 2024 & 2032
- Figure 10: Europe Retail Sourcing & Procurement Industry Revenue (Million), by Solution Type 2024 & 2032
- Figure 11: Europe Retail Sourcing & Procurement Industry Revenue Share (%), by Solution Type 2024 & 2032
- Figure 12: Europe Retail Sourcing & Procurement Industry Revenue (Million), by Country 2024 & 2032
- Figure 13: Europe Retail Sourcing & Procurement Industry Revenue Share (%), by Country 2024 & 2032
- Figure 14: Asia Pacific Retail Sourcing & Procurement Industry Revenue (Million), by Deployment Type 2024 & 2032
- Figure 15: Asia Pacific Retail Sourcing & Procurement Industry Revenue Share (%), by Deployment Type 2024 & 2032
- Figure 16: Asia Pacific Retail Sourcing & Procurement Industry Revenue (Million), by Solution Type 2024 & 2032
- Figure 17: Asia Pacific Retail Sourcing & Procurement Industry Revenue Share (%), by Solution Type 2024 & 2032
- Figure 18: Asia Pacific Retail Sourcing & Procurement Industry Revenue (Million), by Country 2024 & 2032
- Figure 19: Asia Pacific Retail Sourcing & Procurement Industry Revenue Share (%), by Country 2024 & 2032
- Figure 20: Latin America Retail Sourcing & Procurement Industry Revenue (Million), by Deployment Type 2024 & 2032
- Figure 21: Latin America Retail Sourcing & Procurement Industry Revenue Share (%), by Deployment Type 2024 & 2032
- Figure 22: Latin America Retail Sourcing & Procurement Industry Revenue (Million), by Solution Type 2024 & 2032
- Figure 23: Latin America Retail Sourcing & Procurement Industry Revenue Share (%), by Solution Type 2024 & 2032
- Figure 24: Latin America Retail Sourcing & Procurement Industry Revenue (Million), by Country 2024 & 2032
- Figure 25: Latin America Retail Sourcing & Procurement Industry Revenue Share (%), by Country 2024 & 2032
- Figure 26: Middle East Retail Sourcing & Procurement Industry Revenue (Million), by Deployment Type 2024 & 2032
- Figure 27: Middle East Retail Sourcing & Procurement Industry Revenue Share (%), by Deployment Type 2024 & 2032
- Figure 28: Middle East Retail Sourcing & Procurement Industry Revenue (Million), by Solution Type 2024 & 2032
- Figure 29: Middle East Retail Sourcing & Procurement Industry Revenue Share (%), by Solution Type 2024 & 2032
- Figure 30: Middle East Retail Sourcing & Procurement Industry Revenue (Million), by Country 2024 & 2032
- Figure 31: Middle East Retail Sourcing & Procurement Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Deployment Type 2019 & 2032
- Table 3: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Solution Type 2019 & 2032
- Table 4: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Deployment Type 2019 & 2032
- Table 6: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Solution Type 2019 & 2032
- Table 7: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Deployment Type 2019 & 2032
- Table 9: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Solution Type 2019 & 2032
- Table 10: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Deployment Type 2019 & 2032
- Table 12: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Solution Type 2019 & 2032
- Table 13: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 14: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Deployment Type 2019 & 2032
- Table 15: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Solution Type 2019 & 2032
- Table 16: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Deployment Type 2019 & 2032
- Table 18: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Solution Type 2019 & 2032
- Table 19: Global Retail Sourcing & Procurement Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Retail Sourcing & Procurement Industry?
The projected CAGR is approximately 13.00%.
2. Which companies are prominent players in the Retail Sourcing & Procurement Industry?
Key companies in the market include Kinaxis, Proactis Holdings Plc, Coupa Software, HighJump Software, Basware Corporation, SAP SE, Oracle Corporation, IBM Corporation, Epicor Software Corporation, JDA Software Group Inc, JAGGAER Inc, Infor Nexus, Zycus Inc *List Not Exhaustive.
3. What are the main segments of the Retail Sourcing & Procurement Industry?
The market segments include Deployment Type, Solution Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Growing Demand for Advanced Retail Sourcing and Procurement Solutions and Services is Driving the Market Growth.
6. What are the notable trends driving market growth?
Contract Management to Dominate the Market.
7. Are there any restraints impacting market growth?
; Growing Demand for Advanced Retail Sourcing and Procurement Solutions and Services is Driving the Market Growth.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Retail Sourcing & Procurement Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Retail Sourcing & Procurement Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Retail Sourcing & Procurement Industry?
To stay informed about further developments, trends, and reports in the Retail Sourcing & Procurement Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence