Key Insights
The Southeast Asia CRM market, valued at $2.24 billion in 2025, is projected to experience steady growth, driven by the increasing adoption of cloud-based solutions and the expanding digital economy across the region. Factors such as the rising need for improved customer relationship management, enhanced business efficiency, and data-driven decision-making are fueling this market expansion. The strong presence of both established international players like Salesforce, Microsoft, and Oracle, and regional players like Hubspot Asia and Capillary Technologies, fosters competition and innovation. Significant growth is anticipated in segments like cloud deployment, driven by accessibility and scalability advantages. Furthermore, the BFSI (Banking, Financial Services, and Insurance), retail, and logistics sectors are key contributors to market growth, fueled by their need for personalized customer experiences and efficient operational management. While on-premise solutions still hold a share, the trend is firmly towards cloud-based and hybrid models. The varying levels of digital maturity across Southeast Asian nations present both opportunities and challenges, with Indonesia, Singapore, and the Philippines expected to lead market growth due to their relatively advanced digital infrastructures and expanding business landscapes. A moderate CAGR of 1.56% reflects a market poised for consistent expansion, driven by ongoing digital transformation and the growing sophistication of CRM applications across various industries.
The growth trajectory of the Southeast Asian CRM market is influenced by several factors. Government initiatives promoting digitalization in various sectors, combined with rising internet and smartphone penetration, are paving the way for wider CRM adoption. However, factors such as data security concerns, varying levels of technological infrastructure across the region, and the need for robust training and support for CRM implementation could potentially restrain market growth. Nevertheless, the overall outlook remains positive, with increasing investment in digital transformation strategies and the rising demand for personalized customer interactions creating fertile ground for sustained growth in the coming years. The market segmentation by organization size (small and medium vs. large-scale enterprises) highlights varying adoption rates based on resource availability and technological maturity. This dynamic market landscape requires CRM providers to adapt to regional nuances and offer tailored solutions to effectively capture market share.
This in-depth report provides a comprehensive analysis of the South East Asia CRM market, offering invaluable insights for industry professionals, investors, and strategic decision-makers. Spanning the period from 2019 to 2033, with a focus on 2025, this report meticulously examines market structure, dynamics, dominant segments, and future growth potential. The report leverages robust data and analysis to provide actionable intelligence for navigating the complexities of this dynamic market.
South East Asia CRM Market Structure & Innovation Trends
The South East Asia CRM market exhibits a moderately concentrated structure, with several major players vying for market share. While precise market share figures for individual companies are proprietary, key players like Salesforce com Inc, Microsoft Dynamics, and Zoho Corporation hold significant positions, alongside regional players such as Qontak Pte Ltd and Capillary Technologies. The market is characterized by a high degree of innovation driven by the increasing adoption of cloud-based solutions, advancements in AI and machine learning, and the growing demand for personalized customer experiences. Regulatory frameworks, while varied across countries, are generally supportive of technological advancement and digital transformation. Product substitutes, including basic spreadsheet software and specialized industry-specific solutions, exist but are increasingly limited in functionality compared to comprehensive CRM offerings. End-user demographics are shifting towards younger, digitally savvy professionals, driving demand for user-friendly and intuitive CRM solutions. The market has witnessed several M&A activities; notable examples include Capgemini's acquisition of Aodigy (September 2022), highlighting the strategic importance of strengthening Salesforce expertise in the region. The total value of these deals (M&A) in the historical period (2019-2024) is estimated at xx Million.
- Market Concentration: Moderately Concentrated
- Key Players: Salesforce com Inc, Microsoft Dynamics, Zoho Corporation, Qontak Pte Ltd, Capillary Technologies.
- Innovation Drivers: Cloud computing, AI, personalization.
- M&A Activity: Significant, with deals focused on enhancing Salesforce expertise and expanding regional capabilities.
South East Asia CRM Market Dynamics & Trends
The South East Asia CRM market is experiencing robust growth, driven by factors such as increasing digitalization across various sectors, a burgeoning e-commerce landscape, and the rising need for enhanced customer relationship management. The market’s Compound Annual Growth Rate (CAGR) during the historical period (2019-2024) was approximately xx%, and is projected to be xx% during the forecast period (2025-2033). The market penetration of CRM solutions is steadily increasing, particularly in larger organizations and those adopting cloud-based deployments. Technological disruptions, such as the emergence of AI-powered CRM solutions and the integration of CRM with other business applications, are transforming the market landscape. Consumer preferences are shifting towards personalized and omnichannel experiences, demanding CRM solutions that can effectively cater to these needs. Competitive dynamics are characterized by intense rivalry among established players and emerging startups, prompting continuous innovation and improvement in CRM offerings.
Dominant Regions & Segments in South East Asia CRM Market
Dominant Region/Country: Singapore and Indonesia are currently leading the market due to their advanced digital infrastructure, large economies, and strong adoption rates in various sectors. However, Thailand and Malaysia are showing strong growth potential.
Dominant Segments:
- By Organization Size: Large-scale organizations dominate the market due to their higher budgets and complex CRM needs, but SMEs are experiencing faster growth.
- By Deployment Size: Cloud-based CRM is the fastest-growing segment, driven by its scalability, cost-effectiveness, and accessibility.
- By End-user Vertical: BFSI (Banking, Financial Services, and Insurance), and Retail and Logistics sectors are leading adopters.
Key Drivers by Region:
- Singapore: Strong government support for digital transformation, a highly skilled workforce, and a mature technology ecosystem.
- Indonesia: Large and growing economy, rising internet penetration, and increasing adoption of digital solutions across various industries.
- Thailand & Malaysia: Rapid economic growth, increasing investments in technology infrastructure, and a growing number of digitally savvy businesses.
Other countries in the region are also showing significant growth but at a slower pace.
South East Asia CRM Market Product Innovations
Recent innovations in the South East Asia CRM market are heavily influenced by technological advancements. AI-powered features are becoming increasingly common, enabling more effective lead scoring, sales forecasting, and personalized customer interactions. The integration of CRM with other business applications, such as marketing automation and customer support platforms, is enhancing operational efficiency and improving customer experiences. Cloud-based solutions are gaining wider acceptance due to their scalability, cost-effectiveness, and accessibility. These innovations are enhancing customer experience, streamlining processes, and driving market growth.
Report Scope & Segmentation Analysis
This report segments the South East Asia CRM market across multiple dimensions:
- By Organization Size: Small and Medium Enterprises (SMEs) and Large-scale enterprises. SMEs are projected to have a CAGR of xx% during the forecast period, while large enterprises are projected to have a CAGR of xx%. The competitive landscape differs significantly between segments.
- By Deployment Size: Cloud, On-premise, and Hybrid. Cloud deployment dominates and is expected to maintain its dominance.
- By End-user Vertical: Services, Manufacturing, BFSI, Retail and Logistics, Government, and Other End-user Verticals (Construction, Not for Profits, Education, Energy & Utilities, etc.). Each vertical has unique CRM requirements and growth rates.
- By Country: Indonesia, Singapore, Philippines, Thailand, Malaysia, and Rest of South East Asia. Market sizes and growth rates vary significantly across countries.
Key Drivers of South East Asia CRM Market Growth
The South East Asia CRM market's growth is fueled by several key drivers: increasing digitalization across industries, expanding e-commerce, the rising demand for personalized customer experiences, supportive government policies promoting digital transformation in several countries (e.g., Singapore's Smart Nation initiative), and the growing adoption of cloud-based technologies offering scalability and cost-effectiveness. Furthermore, the increasing adoption of AI and machine learning in CRM solutions enhances operational efficiency and improves customer engagement.
Challenges in the South East Asia CRM Market Sector
The South East Asia CRM market faces challenges such as varying levels of digital literacy across the region, the need for robust cybersecurity measures to protect sensitive customer data, and the competition from both established players and emerging startups. Furthermore, ensuring data privacy and compliance with regional regulations like GDPR, where applicable, can pose significant challenges, especially for smaller businesses. Integration complexities across diverse systems and legacy technologies also add to the cost and effort for some organizations.
Emerging Opportunities in South East Asia CRM Market
Emerging opportunities include the growing adoption of mobile CRM solutions, the integration of CRM with social media platforms, and the expanding use of AI-powered chatbots for customer service. The rise of omnichannel customer engagement strategies and the increasing need for data analytics and business intelligence from CRM data present further opportunities. Expansion into underserved segments like SMEs and specific verticals (such as construction or non-profits) also offer significant untapped potential.
Leading Players in the South East Asia CRM Market Market
- Infusion Software Inc
- Hubspot Asia Pte Ltd
- SugarCRM Inc
- Barantum (PT Kosada Group)
- Soft Solvers Solutions Sdn Bhd
- Tigernix Pte Ltd
- IBM Corporation
- Vinno Software Company
- Sage Group PLC
- Microsoft Dynamics
- Insightly Inc
- Salesforce com Inc
- Capillary Technologies
- Deskera Holdings Ltd
- Zoho Corporation
- Qontak Pte Ltd
- Creatio
- Oracle Siebel
- PT VADS Indonesia
- SAP SE
Key Developments in South East Asia CRM Market Industry
- September 2022: Capgemini acquired Singapore-based Aodigy, significantly boosting its Salesforce capabilities and regional presence.
- June 2022: Microsoft launched Viva Sales, a new AI-powered application enhancing seller productivity and customer engagement within any CRM system.
Future Outlook for South East Asia CRM Market Market
The South East Asia CRM market is poised for continued growth, driven by sustained digital transformation across various sectors. The increasing adoption of cloud-based solutions, AI-powered features, and omnichannel strategies will further fuel market expansion. Strategic partnerships and investments in technological advancements will be critical for companies seeking to capitalize on the market's significant potential. The market will witness increased competition as companies strive to offer innovative and customized solutions catering to diverse customer needs.
South East Asia CRM Market Segmentation
-
1. Organization Size
- 1.1. Small and Medium
- 1.2. Large Scale
-
2. Deployment Size
- 2.1. Cloud
- 2.2. On-premise
- 2.3. Hybrid
-
3. End-user Vertical
- 3.1. Services
- 3.2. Manufacturing
- 3.3. BFSI
- 3.4. Retail and Logistics
- 3.5. Government
- 3.6. Other En
South East Asia CRM Market Segmentation By Geography
-
1. South East Asia
- 1.1. Indonesia
- 1.2. Malaysia
- 1.3. Singapore
- 1.4. Thailand
- 1.5. Vietnam
- 1.6. Philippines
- 1.7. Myanmar
- 1.8. Cambodia
- 1.9. Laos
South East Asia CRM Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 1.56% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Global Cues
- 3.2.2 such as BYOD
- 3.2.3 and Use of IT tools for Driving Decision Making Expected to Provide Ample Scope for Future Growth; Emergence of Several Pure-Play CRM Solutions at a Local and Regional-Level
- 3.2.4 to Compete with the Top 5 incumbents; Increasing Adoption from SME's Aided by Flexible Pricing Strategies Provided by the Vendors
- 3.3. Market Restrains
- 3.3.1. ; Complex Analytical Processes; Existing Data Security Apprehensions
- 3.4. Market Trends
- 3.4.1 Global Cues
- 3.4.2 such as BYOD
- 3.4.3 and Use of IT tools for Driving Decision Making Expected to Provide Ample Scope for Future Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Organization Size
- 5.1.1. Small and Medium
- 5.1.2. Large Scale
- 5.2. Market Analysis, Insights and Forecast - by Deployment Size
- 5.2.1. Cloud
- 5.2.2. On-premise
- 5.2.3. Hybrid
- 5.3. Market Analysis, Insights and Forecast - by End-user Vertical
- 5.3.1. Services
- 5.3.2. Manufacturing
- 5.3.3. BFSI
- 5.3.4. Retail and Logistics
- 5.3.5. Government
- 5.3.6. Other En
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. South East Asia
- 5.1. Market Analysis, Insights and Forecast - by Organization Size
- 6. China South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 7. Japan South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 8. India South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 9. South Korea South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 11. Australia South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific South East Asia CRM Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Infusion Software Inc
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Hubspot Asia Pte Ltd
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 SugarCRM Inc
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Barantum (PT Kosada Group)
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Soft Solvers Solutions Sdn Bhd
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Tigernix Pte Ltd
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 IBM Corporation
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Vinno Software Company
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Sage Group PLC
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Microsoft Dynamics
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Insightly Inc
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Salesforce com Inc
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.13 Capillary Technologies
- 13.2.13.1. Overview
- 13.2.13.2. Products
- 13.2.13.3. SWOT Analysis
- 13.2.13.4. Recent Developments
- 13.2.13.5. Financials (Based on Availability)
- 13.2.14 Deskera Holdings Ltd
- 13.2.14.1. Overview
- 13.2.14.2. Products
- 13.2.14.3. SWOT Analysis
- 13.2.14.4. Recent Developments
- 13.2.14.5. Financials (Based on Availability)
- 13.2.15 Zoho Corporation
- 13.2.15.1. Overview
- 13.2.15.2. Products
- 13.2.15.3. SWOT Analysis
- 13.2.15.4. Recent Developments
- 13.2.15.5. Financials (Based on Availability)
- 13.2.16 Qontak Pte Ltd
- 13.2.16.1. Overview
- 13.2.16.2. Products
- 13.2.16.3. SWOT Analysis
- 13.2.16.4. Recent Developments
- 13.2.16.5. Financials (Based on Availability)
- 13.2.17 Creatio
- 13.2.17.1. Overview
- 13.2.17.2. Products
- 13.2.17.3. SWOT Analysis
- 13.2.17.4. Recent Developments
- 13.2.17.5. Financials (Based on Availability)
- 13.2.18 Oracle Siebel
- 13.2.18.1. Overview
- 13.2.18.2. Products
- 13.2.18.3. SWOT Analysis
- 13.2.18.4. Recent Developments
- 13.2.18.5. Financials (Based on Availability)
- 13.2.19 PT VADS Indonesia*List Not Exhaustive
- 13.2.19.1. Overview
- 13.2.19.2. Products
- 13.2.19.3. SWOT Analysis
- 13.2.19.4. Recent Developments
- 13.2.19.5. Financials (Based on Availability)
- 13.2.20 SAP SE
- 13.2.20.1. Overview
- 13.2.20.2. Products
- 13.2.20.3. SWOT Analysis
- 13.2.20.4. Recent Developments
- 13.2.20.5. Financials (Based on Availability)
- 13.2.1 Infusion Software Inc
List of Figures
- Figure 1: South East Asia CRM Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South East Asia CRM Market Share (%) by Company 2024
List of Tables
- Table 1: South East Asia CRM Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South East Asia CRM Market Revenue Million Forecast, by Organization Size 2019 & 2032
- Table 3: South East Asia CRM Market Revenue Million Forecast, by Deployment Size 2019 & 2032
- Table 4: South East Asia CRM Market Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 5: South East Asia CRM Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: South East Asia CRM Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: China South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Japan South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: India South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: South Korea South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Taiwan South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Australia South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Asia-Pacific South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: South East Asia CRM Market Revenue Million Forecast, by Organization Size 2019 & 2032
- Table 15: South East Asia CRM Market Revenue Million Forecast, by Deployment Size 2019 & 2032
- Table 16: South East Asia CRM Market Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 17: South East Asia CRM Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Indonesia South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Malaysia South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Singapore South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Thailand South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Vietnam South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Philippines South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Myanmar South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Cambodia South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Laos South East Asia CRM Market Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South East Asia CRM Market?
The projected CAGR is approximately 1.56%.
2. Which companies are prominent players in the South East Asia CRM Market?
Key companies in the market include Infusion Software Inc, Hubspot Asia Pte Ltd, SugarCRM Inc, Barantum (PT Kosada Group), Soft Solvers Solutions Sdn Bhd, Tigernix Pte Ltd, IBM Corporation, Vinno Software Company, Sage Group PLC, Microsoft Dynamics, Insightly Inc, Salesforce com Inc, Capillary Technologies, Deskera Holdings Ltd, Zoho Corporation, Qontak Pte Ltd, Creatio, Oracle Siebel, PT VADS Indonesia*List Not Exhaustive, SAP SE.
3. What are the main segments of the South East Asia CRM Market?
The market segments include Organization Size, Deployment Size, End-user Vertical.
4. Can you provide details about the market size?
The market size is estimated to be USD 2.24 Million as of 2022.
5. What are some drivers contributing to market growth?
Global Cues. such as BYOD. and Use of IT tools for Driving Decision Making Expected to Provide Ample Scope for Future Growth; Emergence of Several Pure-Play CRM Solutions at a Local and Regional-Level. to Compete with the Top 5 incumbents; Increasing Adoption from SME's Aided by Flexible Pricing Strategies Provided by the Vendors.
6. What are the notable trends driving market growth?
Global Cues. such as BYOD. and Use of IT tools for Driving Decision Making Expected to Provide Ample Scope for Future Growth.
7. Are there any restraints impacting market growth?
; Complex Analytical Processes; Existing Data Security Apprehensions.
8. Can you provide examples of recent developments in the market?
September 2022 : Capgemini acquired Singapore-based Aodigy to expand its Salesforce expertise. The acquisition of the Singapore-based specialized partner is intended to boost Capgemini's regional capabilities to provide "end-to-end digital transformation at scale." Access to Aodigy's entire suite of Salesforce ecosystem customer engagement products, including cloud migration, customer interaction, sales optimization, and business process automation, would be central to such efforts, with offices in Singapore and Vietnam.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South East Asia CRM Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South East Asia CRM Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South East Asia CRM Market?
To stay informed about further developments, trends, and reports in the South East Asia CRM Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
