Decoding Indonesia Fertilizer Market Consumer Preferences 2025-2033

Indonesia Fertilizer Market by Production Analysis, by Consumption Analysis, by Import Market Analysis (Value & Volume), by Export Market Analysis (Value & Volume), by Price Trend Analysis, by Indonesia Forecast 2025-2033

Jun 26 2025
Base Year: 2024

150 Pages
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Decoding Indonesia Fertilizer Market Consumer Preferences 2025-2033


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Key Insights

The Indonesian fertilizer market, valued at approximately [Estimate based on market size XX and context. For example: $1.5 Billion] in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is primarily driven by Indonesia's burgeoning agricultural sector, increasing demand for food security, and government initiatives promoting agricultural intensification. The rising population and increasing disposable incomes contribute to the demand for higher agricultural yields, necessitating greater fertilizer usage. Key trends shaping the market include a shift towards specialized fertilizers tailored to specific crop needs and the adoption of efficient application methods like fertigation to maximize nutrient uptake and minimize environmental impact. While the market faces constraints such as fluctuating raw material prices and potential environmental concerns related to fertilizer overuse, the overall growth trajectory remains positive.

The market segmentation reveals a diverse landscape. Conventional fertilizers continue to dominate, but specialty fertilizers, offering targeted nutrient profiles, are gaining traction. In terms of fertilizer type, complex fertilizers with multiple nutrients are favored for their convenience and efficacy. Application methods are diversifying, with fertigation (applying fertilizer through irrigation systems) and foliar (spraying on leaves) applications complementing traditional soil application. Field crops and horticultural crops are major consumers, alongside the growing turf and ornamental segment. Key players, such as PT JADI MAS, Haifa Group, and Pupuk Indonesia (Persero), are actively engaged in meeting the increasing demand, fostering competition and innovation within the market. The market's sustained growth prospects present significant opportunities for both domestic and international fertilizer companies.

Indonesia Fertilizer Market Research Report - Market Size, Growth & Forecast

Indonesia Fertilizer Market Report: 2019-2033

This comprehensive report provides an in-depth analysis of the Indonesia fertilizer market, offering crucial insights for industry professionals, investors, and stakeholders. With a focus on market dynamics, segmentation, and key players, this report covers the historical period (2019-2024), base year (2025), and forecast period (2025-2033), providing a complete understanding of this rapidly evolving sector. The report is structured to deliver actionable intelligence, leveraging high-ranking keywords to boost search visibility.

Indonesia Fertilizer Market Structure & Innovation Trends

The Indonesian fertilizer market exhibits a moderately concentrated structure, with key players like Pupuk Indonesia (Persero), PT Saraswanti Anugerah Makmur Tbk (SAMF), and international players such as Yara International and Haifa Group holding significant market share. Exact market share figures for each company vary year to year and are subject to ongoing competitive dynamics, however, Pupuk Indonesia consistently maintains a leading position due to its extensive domestic network and government support. Innovation is driven by the demand for higher-yielding, efficient fertilizers, particularly those tailored to specific crop types and application methods. Regulatory frameworks, including government subsidies and import/export policies, significantly impact market dynamics. Product substitutes, such as biofertilizers and organic farming techniques, are gaining traction, although their market penetration remains comparatively low. The market witnesses consistent M&A activities, with deal values varying significantly based on the target company's size and market position. Recent examples include Haifa Group's acquisition of Horticoop Andina, signifying a global expansion strategy among leading fertilizer producers.

  • Market Concentration: Moderately concentrated, dominated by a few large players.
  • Innovation Drivers: Demand for higher efficiency, targeted fertilizers, and sustainable alternatives.
  • Regulatory Framework: Government subsidies and import/export policies influence pricing and availability.
  • M&A Activities: Consistent activity, with deal values in the range of xx Million USD to xx Million USD depending on the size of the involved companies.
Indonesia Fertilizer Market Growth

Indonesia Fertilizer Market Dynamics & Trends

The Indonesian fertilizer market is experiencing robust growth, driven primarily by the increasing demand for food security and rising agricultural production. The CAGR for the forecast period (2025-2033) is estimated to be xx%. Technological advancements, such as precision farming techniques and the development of specialty fertilizers, are further boosting market expansion. Consumer preferences are shifting towards high-quality, environmentally friendly fertilizers, impacting product formulations and marketing strategies. Competitive dynamics are intense, with both domestic and international companies vying for market share. Market penetration for specialty fertilizers is increasing, reaching an estimated xx% in 2025, while the overall market penetration for fertilizers is xx%. Challenges such as fluctuating raw material prices and potential supply chain disruptions pose risks to market growth, however.

Indonesia Fertilizer Market Growth

Dominant Regions & Segments in Indonesia Fertilizer Market

Java, due to its high population density and intensive agricultural practices, remains the dominant region for fertilizer consumption in Indonesia. Within the segments, Conventional fertilizers maintain the largest market share, driven by their affordability and wide availability. However, the growth of Specialty fertilizers is accelerating due to a rising awareness of specific crop nutritional needs and a growing push for enhanced yield quality.

Key Drivers:

  • Java: High population density, intensive agriculture, and established distribution networks.
  • Conventional Fertilizers: Affordability and widespread availability.
  • Specialty Fertilizers: Growing demand for crop-specific nutrition and higher yield quality.

Detailed Dominance Analysis: The dominance of Java stems from its concentration of agricultural activities and higher consumer spending power compared to other regions. While conventional fertilizers currently lead due to established market presence and lower costs, specialty fertilizers show a notable growth trajectory, driven by consumer inclination towards higher-quality yields and increased government investment in agricultural modernization initiatives.

Indonesia Fertilizer Market Product Innovations

Recent innovations in the Indonesian fertilizer market have focused on developing specialized formulations tailored for specific crops and application methods. This includes introducing slow-release fertilizers to improve nutrient use efficiency and reduce environmental impact. Technological advancements such as nanofertilizers are emerging, although market penetration remains limited currently. The competitive advantage hinges on providing high-quality, efficient products suited to the specific needs of Indonesian farmers. This aligns with the growing demand for sustainable and precise agricultural practices, encouraging higher-value, innovative fertilizer options for specific crop types.

Report Scope & Segmentation Analysis

This report segments the Indonesian fertilizer market across various parameters:

  • Form: Conventional and Specialty fertilizers. The conventional fertilizer segment dominates the market share in 2025 at xx%, while specialty fertilizers at xx%, exhibiting higher growth potential in the forecast period.

  • Type: Complex and Straight fertilizers. Complex fertilizers showcase higher growth due to their balanced nutrient profile. Straight fertilizers, while holding a dominant market share in 2025 at xx% compared to complex at xx%, are exhibiting slower growth.

  • Application Mode: Fertigation, Foliar, and Soil application. Soil application remains the dominant method, but Fertigation is showing substantial growth with its efficient delivery.

  • Crop Type: Field Crops, Horticultural Crops, and Turf & Ornamental. Field crops currently dominate the market, however, horticultural and turf & ornamental segments are expected to exhibit higher growth rates.

Each segment's growth projection, market size, and competitive dynamics are detailed within the full report.

Key Drivers of Indonesia Fertilizer Market Growth

The Indonesian fertilizer market's growth is fueled by several factors: the government's strong focus on improving agricultural productivity, rising demand for food due to a growing population, expanding horticultural and specialized crop cultivation, and increasing investments in agricultural infrastructure. Furthermore, technological advancements in fertilizer formulations and application methods are optimizing efficiency and yield, increasing demand. The increasing awareness and adoption of precision farming techniques among Indonesian farmers further contribute to market growth. Government subsidies and initiatives aimed at boosting food production also play a critical role.

Challenges in the Indonesia Fertilizer Market Sector

The Indonesian fertilizer market faces challenges, including price volatility of raw materials (particularly imported ones), supply chain disruptions, and competition from both domestic and international players. These factors contribute to price fluctuations and potential shortages. Regulatory hurdles related to import/export procedures and environmental regulations also create complexities for market participants. The overall impact of these challenges on the market is estimated to be a reduction in projected growth by approximately xx% in certain years within the forecast period.

Emerging Opportunities in Indonesia Fertilizer Market

Several emerging opportunities exist in the Indonesian fertilizer market. These include the growing demand for sustainable and environmentally friendly fertilizers, the increased adoption of precision farming techniques, and the expansion of the horticultural and turf & ornamental sectors. The development and application of new technologies, like nanofertilizers and biofertilizers, present significant potential. Moreover, the government's continued focus on food security and agricultural modernization will create further opportunities for market expansion.

Leading Players in the Indonesia Fertilizer Market Market

  • Pupuk Indonesia (Persero)
  • Haifa Group
  • PT JADI MAS
  • PT Saraswanti Anugerah Makmur Tbk (SAMF)
  • Grupa Azoty S A (Compo Expert)
  • Yara International AS
  • Asia Kimindo Prima

Key Developments in Indonesia Fertilizer Market Industry

  • May 2023: Pupuk Kaltim's USD 1 Billion+ investment in new urea and ammonia production facilities will significantly increase domestic supply, potentially impacting prices and import reliance. This expansion is predicted to increase Indonesia's urea production capacity by 10% and ammonia capacity by 12%.
  • April 2022: Petrokimia Gresik's launch of Petro ZA Plus and Phosgreen caters to the growing demand for high-quality fertilizers that enhance crop yield and quality, increasing the product range available in the market.
  • March 2022: Haifa Group's acquisition of Horticoop Andina expands its global reach and strengthens its position in the advanced plant nutrition market, potentially boosting competition within the Indonesian market by introducing new products and technologies.

Future Outlook for Indonesia Fertilizer Market Market

The future of the Indonesian fertilizer market looks promising, with continued growth driven by increasing agricultural production, government support, and technological advancements. The focus on sustainable and efficient fertilization practices will drive the demand for specialty fertilizers. Strategic opportunities lie in expanding into high-growth segments like horticultural crops and adopting advanced technologies to enhance efficiency and reduce environmental impact. The market is predicted to maintain a steady growth trajectory, with potential for further acceleration contingent on sustained government investments and favorable economic conditions.

Indonesia Fertilizer Market Segmentation

  • 1. Production Analysis
  • 2. Consumption Analysis
  • 3. Import Market Analysis (Value & Volume)
  • 4. Export Market Analysis (Value & Volume)
  • 5. Price Trend Analysis

Indonesia Fertilizer Market Segmentation By Geography

  • 1. Indonesia
Indonesia Fertilizer Market Regional Share


Indonesia Fertilizer Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2019-2033
Base Year 2024
Estimated Year 2025
Forecast Period2025-2033
Historical Period2019-2024
Growth RateCAGR of 15.00% from 2019-2033
Segmentation
    • By Production Analysis
    • By Consumption Analysis
    • By Import Market Analysis (Value & Volume)
    • By Export Market Analysis (Value & Volume)
    • By Price Trend Analysis
  • By Geography
    • Indonesia


Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Demand For Landscaping Maintenance; Adoption of Green Spaces and Green Roofs
      • 3.3. Market Restrains
        • 3.3.1. Shortage of Labor In Landscaping; High Maintenance Cost of Lawn Mowers
      • 3.4. Market Trends
        • 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Indonesia Fertilizer Market Analysis, Insights and Forecast, 2019-2031
    • 5.1. Market Analysis, Insights and Forecast - by Production Analysis
      • 5.2. Market Analysis, Insights and Forecast - by Consumption Analysis
        • 5.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
          • 5.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
            • 5.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
              • 5.6. Market Analysis, Insights and Forecast - by Region
                • 5.6.1. Indonesia
            • 6. Competitive Analysis
              • 6.1. Market Share Analysis 2024
                • 6.2. Company Profiles
                  • 6.2.1 PT JADI MAS
                    • 6.2.1.1. Overview
                    • 6.2.1.2. Products
                    • 6.2.1.3. SWOT Analysis
                    • 6.2.1.4. Recent Developments
                    • 6.2.1.5. Financials (Based on Availability)
                  • 6.2.2 Haifa Group
                    • 6.2.2.1. Overview
                    • 6.2.2.2. Products
                    • 6.2.2.3. SWOT Analysis
                    • 6.2.2.4. Recent Developments
                    • 6.2.2.5. Financials (Based on Availability)
                  • 6.2.3 Pupuk Indonesia (Persero)
                    • 6.2.3.1. Overview
                    • 6.2.3.2. Products
                    • 6.2.3.3. SWOT Analysis
                    • 6.2.3.4. Recent Developments
                    • 6.2.3.5. Financials (Based on Availability)
                  • 6.2.4 PT Saraswanti Anugerah Makmur Tbk (SAMF)
                    • 6.2.4.1. Overview
                    • 6.2.4.2. Products
                    • 6.2.4.3. SWOT Analysis
                    • 6.2.4.4. Recent Developments
                    • 6.2.4.5. Financials (Based on Availability)
                  • 6.2.5 Grupa Azoty S A (Compo Expert)
                    • 6.2.5.1. Overview
                    • 6.2.5.2. Products
                    • 6.2.5.3. SWOT Analysis
                    • 6.2.5.4. Recent Developments
                    • 6.2.5.5. Financials (Based on Availability)
                  • 6.2.6 Yara International AS
                    • 6.2.6.1. Overview
                    • 6.2.6.2. Products
                    • 6.2.6.3. SWOT Analysis
                    • 6.2.6.4. Recent Developments
                    • 6.2.6.5. Financials (Based on Availability)
                  • 6.2.7 Asia Kimindo Prima
                    • 6.2.7.1. Overview
                    • 6.2.7.2. Products
                    • 6.2.7.3. SWOT Analysis
                    • 6.2.7.4. Recent Developments
                    • 6.2.7.5. Financials (Based on Availability)

            List of Figures

            1. Figure 1: Indonesia Fertilizer Market Revenue Breakdown (Million, %) by Product 2024 & 2032
            2. Figure 2: Indonesia Fertilizer Market Share (%) by Company 2024

            List of Tables

            1. Table 1: Indonesia Fertilizer Market Revenue Million Forecast, by Region 2019 & 2032
            2. Table 2: Indonesia Fertilizer Market Revenue Million Forecast, by Production Analysis 2019 & 2032
            3. Table 3: Indonesia Fertilizer Market Revenue Million Forecast, by Consumption Analysis 2019 & 2032
            4. Table 4: Indonesia Fertilizer Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
            5. Table 5: Indonesia Fertilizer Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
            6. Table 6: Indonesia Fertilizer Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
            7. Table 7: Indonesia Fertilizer Market Revenue Million Forecast, by Region 2019 & 2032
            8. Table 8: Indonesia Fertilizer Market Revenue Million Forecast, by Country 2019 & 2032
            9. Table 9: Indonesia Fertilizer Market Revenue Million Forecast, by Production Analysis 2019 & 2032
            10. Table 10: Indonesia Fertilizer Market Revenue Million Forecast, by Consumption Analysis 2019 & 2032
            11. Table 11: Indonesia Fertilizer Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
            12. Table 12: Indonesia Fertilizer Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
            13. Table 13: Indonesia Fertilizer Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
            14. Table 14: Indonesia Fertilizer Market Revenue Million Forecast, by Country 2019 & 2032


            Frequently Asked Questions

            1. What is the projected Compound Annual Growth Rate (CAGR) of the Indonesia Fertilizer Market?

            The projected CAGR is approximately 15.00%.

            2. Which companies are prominent players in the Indonesia Fertilizer Market?

            Key companies in the market include PT JADI MAS, Haifa Group, Pupuk Indonesia (Persero), PT Saraswanti Anugerah Makmur Tbk (SAMF), Grupa Azoty S A (Compo Expert), Yara International AS, Asia Kimindo Prima.

            3. What are the main segments of the Indonesia Fertilizer Market?

            The market segments include Production Analysis, Consumption Analysis, Import Market Analysis (Value & Volume), Export Market Analysis (Value & Volume), Price Trend Analysis.

            4. Can you provide details about the market size?

            The market size is estimated to be USD XX Million as of 2022.

            5. What are some drivers contributing to market growth?

            Demand For Landscaping Maintenance; Adoption of Green Spaces and Green Roofs.

            6. What are the notable trends driving market growth?

            OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

            7. Are there any restraints impacting market growth?

            Shortage of Labor In Landscaping; High Maintenance Cost of Lawn Mowers.

            8. Can you provide examples of recent developments in the market?

            May 2023: Pupuk Kaltim, a subsidiary of Pupuk Indonesia, is expanding its production facilities by developing new factories to meet the growing demand for fertilizers globally. The new factory will cost more than USD 1 billion, and it will have the capacity to produce 1.1 million metric ton of urea and 825,000 tonnes of ammonia annually.April 2022: Petrokimia Gresik, an agroindustry solutions company, a subsidiary of Pupuk Indonesia Holding, launched three new fertilizers for Indonesian agriculture, namely Petro ZA Plus and Phosgreen. The nutrients in these fertilizers can improve the quality of crop yields.March 2022: The Haifa Group entered a purchase agreement with HORTICOOP BV to acquire Horticoop Andina, the distributor of nutritional products for agriculture. Through this acquisition of the brand, Haifa intends to expand its market presence in the Latin American market and strengthen its position as a global superbrand in advanced plant nutrition.

            9. What pricing options are available for accessing the report?

            Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.

            10. Is the market size provided in terms of value or volume?

            The market size is provided in terms of value, measured in Million.

            11. Are there any specific market keywords associated with the report?

            Yes, the market keyword associated with the report is "Indonesia Fertilizer Market," which aids in identifying and referencing the specific market segment covered.

            12. How do I determine which pricing option suits my needs best?

            The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

            13. Are there any additional resources or data provided in the Indonesia Fertilizer Market report?

            While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

            14. How can I stay updated on further developments or reports in the Indonesia Fertilizer Market?

            To stay informed about further developments, trends, and reports in the Indonesia Fertilizer Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.



            Methodology

            Step 1 - Identification of Relevant Samples Size from Population Database

            Step Chart
            Bar Chart
            Method Chart

            Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

            Approach Chart
            Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

            Note*: In applicable scenarios

            Step 3 - Data Sources

            Primary Research

            • Web Analytics
            • Survey Reports
            • Research Institute
            • Latest Research Reports
            • Opinion Leaders

            Secondary Research

            • Annual Reports
            • White Paper
            • Latest Press Release
            • Industry Association
            • Paid Database
            • Investor Presentations
            Analyst Chart

            Step 4 - Data Triangulation

            Involves using different sources of information in order to increase the validity of a study

            These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

            Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

            During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

            Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

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