Key Insights
The South Korean hair care market, valued at approximately $XX million in 2025, exhibits a steady growth trajectory, projected to maintain a compound annual growth rate (CAGR) of 3.33% from 2025 to 2033. This growth is fueled by several key drivers. Rising disposable incomes among South Koreans, coupled with a growing awareness of personal grooming and beauty trends, significantly boosts demand for premium and specialized hair care products. The increasing popularity of K-beauty globally also contributes to market expansion, with Korean hair care brands gaining international recognition and driving exports. Furthermore, the evolving distribution channels, particularly the rise of e-commerce platforms and specialized online retailers, provide convenient access to a wider range of products, fostering market growth. While the market faces challenges like intense competition from both domestic and international players, and fluctuating raw material costs, these are expected to be offset by the strong underlying growth drivers. The market segmentation reveals that shampoos and conditioners dominate the product landscape, followed by hair colorants and styling products like hair gels. Supermarkets and hypermarkets represent the largest distribution channel, but online channels are experiencing rapid growth, reflecting evolving consumer preferences. Key players like Amorepacific, LG Household & Health Care, and Shiseido are leveraging innovation and brand building to maintain a strong foothold in this dynamic market.
The forecast period (2025-2033) anticipates continued expansion driven by innovation in product formulations (e.g., natural and organic ingredients, targeted solutions for specific hair concerns), targeted marketing campaigns focusing on specific demographics and lifestyle trends (e.g., hair care for different hair types, age groups), and the continued expansion of online retail. The market will likely see increased consolidation as smaller players seek partnerships or acquisitions to compete with larger, established brands. Furthermore, the rising interest in sustainable and ethically sourced ingredients is likely to shape product development and marketing strategies in the coming years. Companies will need to adapt to evolving consumer preferences, including a greater emphasis on natural ingredients and transparency in product sourcing, to maintain competitiveness. Overall, the South Korean hair care market presents a promising investment opportunity for businesses that can effectively leverage these trends.

South Korea Hair Care Industry: Market Report 2019-2033
This comprehensive report provides an in-depth analysis of the South Korea hair care industry, offering invaluable insights for industry professionals, investors, and strategic planners. Covering the period 2019-2033, with a focus on 2025, this report unveils the market's structure, dynamics, and future potential, incorporating detailed segmentation and competitive landscape analysis. The report leverages extensive data to provide actionable strategies for navigating this dynamic market. Estimated market value is projected to reach XX Million by 2033.
South Korea Hair Care Industry Market Structure & Innovation Trends
This section analyzes the South Korean hair care market's structure, focusing on market concentration, innovation drivers, regulatory landscape, product substitutes, end-user demographics, and merger & acquisition (M&A) activity. The analysis covers the period 2019-2024 and projects trends through 2033.
Market Concentration: The South Korean hair care market exhibits a moderately concentrated structure, with key players like Amorepacific Corporation, LG Household & Health Care Ltd, and Procter & Gamble Co holding significant market share. However, the presence of numerous smaller players, particularly in the online retail segment, signifies a dynamic competitive landscape. Precise market share data for each player will be provided in the full report.
Innovation Drivers: The increasing demand for natural and organic hair care products, along with advancements in hair care technology (e.g., personalized shampoos), are key drivers of innovation. The strong emphasis on K-beauty trends also fuels innovation, encouraging the development of unique and efficacious products.
Regulatory Framework: The report will delve into the relevant South Korean regulations impacting the hair care industry, including product labeling, safety standards, and advertising regulations.
Product Substitutes: This section examines potential substitutes for conventional hair care products, such as home remedies and alternative therapies, and their impact on market growth.
End-User Demographics: Detailed demographic analysis will be provided in the full report, including age, gender, and lifestyle preferences of hair care consumers in South Korea.
M&A Activity: The report will analyze significant M&A activities in the South Korean hair care industry during the study period (2019-2024), providing details on deal values and strategic implications. For instance, we will explore the impact of potential partnerships or acquisitions between smaller companies and larger multinational players.

South Korea Hair Care Industry Market Dynamics & Trends
This section explores the key market dynamics and trends shaping the South Korean hair care industry, including market growth drivers, technological disruptions, consumer preferences, and competitive dynamics. Analysis spans the study period (2019-2033), emphasizing the base year (2025) and forecast period (2025-2033). The CAGR (Compound Annual Growth Rate) for the forecast period will be detailed in the complete report.
The South Korean hair care market is characterized by strong growth driven by factors like increasing disposable income, rising awareness of hair health, and the popularity of K-beauty trends globally. Technological advancements are leading to innovations in product formulations and packaging. Consumer preferences are shifting towards natural, organic, and personalized products, prompting brands to adapt their offerings accordingly. Intense competition forces companies to differentiate through innovative products, effective marketing, and strategic partnerships. The market penetration of various product types and distribution channels will also be analyzed in detail, highlighting growth opportunities across different segments.

Dominant Regions & Segments in South Korea Hair Care Industry
This section analyzes the dominant regions and segments within the South Korean hair care market, considering both product types and distribution channels.
By Product Type:
- Shampoo: This segment is expected to remain the largest, driven by high consumer demand and wide availability across all distribution channels.
- Conditioner: The conditioner segment shows strong growth, driven by increasing awareness of hair conditioning needs.
- Hair Colorant: Growing popularity of hair coloring among younger demographics fuels growth in this segment.
- Hair Gel: This segment's growth is influenced by trends in styling products.
- Other Product Types: This category includes hair treatments, serums, oils, and styling tools. The full report will analyze their individual growth patterns and market size.
By Distribution Channel:
- Supermarkets/Hypermarkets: These channels continue to be a major distribution point due to their widespread reach and established consumer base.
- Convenience Stores: This channel is important for smaller and impulse buys, especially among younger demographics.
- Specialty Retail Stores: Growth is driven by increased focus on niche products and specialized services.
- Online Retail Channels: The online segment is expanding rapidly due to increased e-commerce penetration and consumer convenience.
- Other Distribution Channels: This includes direct sales, salons, and professional distributors.
The detailed analysis of these segments and their contribution to the overall market will be presented in the complete report.
South Korea Hair Care Industry Product Innovations
Recent years have seen a surge in innovative hair care products in South Korea, driven by technological advancements and consumer demand. Notable innovations include shampoos with grey-hair concealing capabilities, personalized shampoos tailored to individual hair needs, and the incorporation of natural and organic ingredients into formulations. These innovations cater to specific consumer needs, offering competitive advantages to brands.
Report Scope & Segmentation Analysis
This report segments the South Korean hair care market by product type (Shampoo, Conditioner, Hair Gel, Hair Colorant, Other Product Types) and distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Retail Stores, Online Retail Channels, Other Distribution Channels). Each segment's growth projections, market size, and competitive dynamics are analyzed in detail, providing a comprehensive understanding of the market landscape.
Key Drivers of South Korea Hair Care Industry Growth
Several factors fuel the growth of South Korea's hair care market. Rising disposable incomes allow consumers to spend more on premium hair care products. The increasing awareness of hair health and the desire for aesthetically pleasing hair drive demand for high-quality products. The global popularity of K-beauty trends contributes to this market's international appeal. Technological advancements lead to innovations in product formulations and delivery systems.
Challenges in the South Korea Hair Care Industry Sector
The South Korean hair care industry faces challenges such as intense competition from both domestic and international brands, requiring companies to constantly innovate and adapt to changing consumer preferences. Supply chain disruptions can impact the availability of raw materials and finished products. Stricter regulations regarding product safety and labeling require compliance and increase costs.
Emerging Opportunities in South Korea Hair Care Industry
The increasing demand for natural and sustainable hair care products presents a significant opportunity. The growing popularity of personalized beauty products and online retail channels also provides opportunities for expansion. Further research and development into innovative hair care technologies can unlock future market growth.
Leading Players in the South Korea Hair Care Industry Market
- Amorepacific Corporation
- Henkel AG & Co KGaA
- Procter & Gamble Co
- Tony Moly
- LG Household & Health Care Ltd
- Mandom Corporation
- AEKYUNG Industry Co Ltd
- Shiseido Company Limited
- Kao Corporation
- Nature Republic Inc
Key Developments in South Korea Hair Care Industry
- September 2022: Duopharma Biotech Bhd signed a distribution agreement with SCM Lifescience Inc for anti-hair loss products in Malaysia.
- June 2022: Amorepacific and LG H&H launched successful grey-hair concealing shampoos.
- May 2022: CJ OnStyle launched a personalized beauty brand with a bespoke shampoo developed with Cosmax.
Future Outlook for South Korea Hair Care Industry Market
The South Korean hair care market is poised for continued growth, driven by rising consumer spending, technological advancements, and the enduring popularity of K-beauty. Strategic partnerships, innovative product development, and expansion into new distribution channels will be key to success in this dynamic market. The market shows immense potential for growth in personalized hair care, sustainable products, and innovative solutions addressing specific hair concerns.
South Korea Hair Care Industry Segmentation
-
1. Product Type
- 1.1. Shampoo
- 1.2. Conditioner
- 1.3. Hair Gel
- 1.4. Hair Colorant
- 1.5. Other Product Types
-
2. Distribution Channel
- 2.1. Supermarkets/Hypermarkets
- 2.2. Convenience Stores
- 2.3. Specialty Retail Stores
- 2.4. Online Retail Channels
- 2.5. Other Distribution Channels
South Korea Hair Care Industry Segmentation By Geography
- 1. South Korea

South Korea Hair Care Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 3.33% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Aggressive Marketing and Strategic Investments by Key Players; Growing Prevalence of Smokeless Tobacco Supported By Growth in Production of Tobacco
- 3.3. Market Restrains
- 3.3.1. Stringent Government Regulations Leading to Ban on Smokeless Tobacco
- 3.4. Market Trends
- 3.4.1. Rising Incidence Of Hair-Related Problems
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South Korea Hair Care Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Shampoo
- 5.1.2. Conditioner
- 5.1.3. Hair Gel
- 5.1.4. Hair Colorant
- 5.1.5. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/Hypermarkets
- 5.2.2. Convenience Stores
- 5.2.3. Specialty Retail Stores
- 5.2.4. Online Retail Channels
- 5.2.5. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. South Korea
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 Amorepacific Corporation
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Henkel AG & Co KGaA
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Procter & Gamble Co
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Tony Moly
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 LG Household & Health Care Ltd
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Mandom Corporation
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 AEKYUNG Industry Co Ltd
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Shiseido Company Limited*List Not Exhaustive
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Kao Corporation
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Nature Republic Inc
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Amorepacific Corporation
List of Figures
- Figure 1: South Korea Hair Care Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South Korea Hair Care Industry Share (%) by Company 2024
List of Tables
- Table 1: South Korea Hair Care Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South Korea Hair Care Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: South Korea Hair Care Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: South Korea Hair Care Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: South Korea Hair Care Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: South Korea Hair Care Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 7: South Korea Hair Care Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 8: South Korea Hair Care Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South Korea Hair Care Industry?
The projected CAGR is approximately 3.33%.
2. Which companies are prominent players in the South Korea Hair Care Industry?
Key companies in the market include Amorepacific Corporation, Henkel AG & Co KGaA, Procter & Gamble Co, Tony Moly, LG Household & Health Care Ltd, Mandom Corporation, AEKYUNG Industry Co Ltd, Shiseido Company Limited*List Not Exhaustive, Kao Corporation, Nature Republic Inc.
3. What are the main segments of the South Korea Hair Care Industry?
The market segments include Product Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Aggressive Marketing and Strategic Investments by Key Players; Growing Prevalence of Smokeless Tobacco Supported By Growth in Production of Tobacco.
6. What are the notable trends driving market growth?
Rising Incidence Of Hair-Related Problems.
7. Are there any restraints impacting market growth?
Stringent Government Regulations Leading to Ban on Smokeless Tobacco.
8. Can you provide examples of recent developments in the market?
In September 2022, Duopharma Biotech Bhd, via wholly-owned Duopharma Consumer Healthcare Sdn Bhd, signed a product distribution agreement with South Korea-based stem cell technology company SCM Lifescience Inc to distribute a range of anti-hair loss products in Malaysia.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South Korea Hair Care Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South Korea Hair Care Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South Korea Hair Care Industry?
To stay informed about further developments, trends, and reports in the South Korea Hair Care Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence