Vietnam Home Furniture Market Trends and Forecast 2025-2033

Vietnam Home Furniture Market by Type (Kitchen Furniture, Living-room Furniture, Dining-room Furniture, Bedroom Furniture, Other Furnitures), by Distribution Channel (Home Centers, Specialty Stores, Flagship Stores, Online, Other Distribution Channels), by Vietnam Forecast 2025-2033

Jun 25 2025
Base Year: 2024
197 Pages
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Vietnam Home Furniture Market Trends and Forecast 2025-2033

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Key Insights

The Vietnam home furniture market, valued at $5.37 billion in 2025, is projected to experience robust growth, driven by a rising middle class with increased disposable income and a preference for improved living standards. This translates to a significant demand for aesthetically pleasing and functional furniture across various segments, including kitchen, living room, bedroom, and dining room sets. The market's expansion is further fueled by urbanization, increasing housing construction, and a growing e-commerce sector facilitating convenient online furniture purchases. Key players like Min Duong Furniture Corporation, Duc Thanh Wood Processing JSC, and Nitori Furniture are leveraging these trends through strategic expansion, product diversification, and innovative marketing campaigns. However, challenges persist including fluctuations in raw material prices (particularly timber), competition from imported furniture, and the need to adapt to evolving consumer preferences regarding sustainability and eco-friendly materials.

Despite these restraints, the market's positive outlook is reinforced by the government's initiatives promoting domestic industries and the rising popularity of modern and minimalist furniture designs. The segment showing the strongest growth is likely to be online sales, mirroring global trends. A projected Compound Annual Growth Rate (CAGR) of 5.70% from 2025 to 2033 suggests continued market expansion, reaching an estimated value exceeding $9 billion by 2033. This growth will be further shaped by the increasing adoption of sustainable manufacturing practices and the emergence of innovative furniture designs catering to the evolving tastes of Vietnamese consumers. The focus on improving supply chain efficiency and logistics will play a crucial role in sustaining this positive growth trajectory.

Vietnam Home Furniture Market Research Report - Market Size, Growth & Forecast

Vietnam Home Furniture Market: A Comprehensive Report (2019-2033)

This comprehensive report provides an in-depth analysis of the Vietnam home furniture market, offering invaluable insights for industry professionals, investors, and strategists. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. The report leverages extensive data from the historical period (2019-2024) to project future market trends and opportunities. The market size in 2025 is estimated at xx Million USD.

Vietnam Home Furniture Market Market Structure & Innovation Trends

This section analyzes the competitive landscape, innovation drivers, and regulatory factors shaping the Vietnam home furniture market. The market is characterized by a mix of established domestic players and international brands, resulting in a moderately concentrated market structure. Key players like Min Duong Furniture Corporation and Truong Thanh Furniture Corporation hold significant market share, while newer entrants like JYSK and Wendelbo are rapidly gaining traction. The estimated market share of the top 5 players in 2025 is xx%.

  • Market Concentration: Moderately concentrated, with several key players dominating significant market segments.
  • Innovation Drivers: Growing consumer demand for stylish, functional, and sustainable furniture, along with technological advancements in manufacturing and design.
  • Regulatory Framework: Government policies promoting domestic manufacturing and sustainable practices are influencing market dynamics.
  • Product Substitutes: Competition from imported furniture and alternative home décor options.
  • End-User Demographics: A growing middle class and increasing urbanization are driving demand for home furniture.
  • M&A Activities: The value of M&A deals in the Vietnamese furniture sector during 2019-2024 is estimated at xx Million USD. (Specific deal details are included in the full report).
Vietnam Home Furniture Market Growth

Vietnam Home Furniture Market Market Dynamics & Trends

The Vietnam home furniture market is experiencing robust growth, driven by several key factors. The compound annual growth rate (CAGR) from 2025-2033 is projected to be xx%. Rising disposable incomes, urbanization, and a preference for modern and stylish homes are significantly boosting demand. Technological disruptions, including the adoption of e-commerce platforms and advanced manufacturing techniques, are further shaping market dynamics. Competitive dynamics are characterized by a combination of price competition, product differentiation, and branding strategies. Market penetration of online sales channels is estimated at xx% in 2025.

Vietnam Home Furniture Market Growth

Dominant Regions & Segments in Vietnam Home Furniture Market

The report identifies key regions and segments exhibiting the highest growth potential. While detailed regional data is presented in the full report, the Southern region of Vietnam generally dominates due to higher population density and economic activity.

Dominant Segments:

  • Type: Bedroom furniture and living-room furniture currently represent the largest segments, due to strong consumer demand for these essential items.
  • Distribution Channel: Specialty stores and online channels are experiencing rapid growth, reflecting evolving consumer shopping preferences.

Key Drivers for Dominant Segments:

  • Economic policies: Government initiatives supporting the furniture industry contribute to market expansion.
  • Infrastructure development: Improved logistics and transportation networks facilitate efficient distribution.
  • Consumer preferences: Shifting tastes toward modern designs and higher quality furniture.

Vietnam Home Furniture Market Product Innovations

The Vietnamese home furniture market is witnessing a surge in product innovation, driven by technological advancements and evolving consumer preferences. Manufacturers are increasingly focusing on eco-friendly materials, ergonomic designs, and smart furniture functionalities. This trend is reflected in the increasing availability of customizable furniture options and the integration of technology into home furnishings.

Report Scope & Segmentation Analysis

The report provides a comprehensive segmentation analysis of the Vietnam home furniture market based on furniture type (Kitchen, Living-room, Dining-room, Bedroom, Other) and distribution channels (Home Centers, Specialty Stores, Flagship Stores, Online, Other). Each segment's growth projections, market size, and competitive dynamics are meticulously analyzed. (Detailed segment-specific data is available in the full report.)

Key Drivers of Vietnam Home Furniture Market Growth

Several factors are contributing to the robust growth of the Vietnam home furniture market. These include:

  • Rising disposable incomes: The growing middle class has increased spending power.
  • Urbanization: Population shifts to urban areas boost demand for new homes and furniture.
  • Government initiatives: Support for the furniture industry fosters growth and investment.
  • Technological advancements: Improved manufacturing processes and design capabilities.

Challenges in the Vietnam Home Furniture Market Sector

The Vietnam home furniture market faces several challenges:

  • Supply chain disruptions: Global events and logistics issues can impact raw material availability and costs.
  • Competition: Both domestic and international competition can affect pricing and market share.
  • Skilled labor shortages: Finding and retaining skilled workers can limit production capacity.

Emerging Opportunities in Vietnam Home Furniture Market

Several emerging trends present significant opportunities:

  • E-commerce expansion: The growth of online sales offers new market access.
  • Sustainable furniture: Consumers' increasing preference for eco-friendly options drives demand for green furniture.
  • Smart home integration: The integration of technology into furniture is creating exciting new product categories.

Leading Players in the Vietnam Home Furniture Market Market

  • Min Duong Furniture Corporation
  • Duc Thanh Wood Processing JSC
  • AA Corporation
  • Woodnet
  • Hoang MOC Furniture
  • Nitori Furniture
  • Truong Thanh Furniture Corporation
  • BO Concept
  • Kaiser Furniture
  • Cam Ha Furniture
  • Ashley Furniture Industries

Key Developments in Vietnam Home Furniture Market Industry

  • October 2022: World-renowned furniture company Wendelbo opened its first Vietnamese showroom, a five-story space in Saigon, signaling increased interest in the high-end market segment.
  • August 2023: Danish furniture brand JYSK expanded into Hanoi, opening a new store in Indochina Plaza Hanoi Residences, indicating a significant entry of international players into the market.

Future Outlook for Vietnam Home Furniture Market Market

The Vietnam home furniture market is poised for continued strong growth, driven by sustained economic expansion, urbanization, and evolving consumer preferences. Strategic opportunities exist for companies focused on innovation, sustainability, and digitalization. The market is expected to see a significant increase in the adoption of smart furniture and a further penetration of online sales channels.

Vietnam Home Furniture Market Segmentation

  • 1. Type
    • 1.1. Kitchen Furniture
    • 1.2. Living-room Furniture
    • 1.3. Dining-room Furniture
    • 1.4. Bedroom Furniture
    • 1.5. Other Furnitures
  • 2. Distribution Channel
    • 2.1. Home Centers
    • 2.2. Specialty Stores
    • 2.3. Flagship Stores
    • 2.4. Online
    • 2.5. Other Distribution Channels

Vietnam Home Furniture Market Segmentation By Geography

  • 1. Vietnam
Vietnam Home Furniture Market Regional Share

Vietnam Home Furniture Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2019-2033
Base Year 2024
Estimated Year 2025
Forecast Period2025-2033
Historical Period2019-2024
Growth RateCAGR of 5.70% from 2019-2033
Segmentation
    • By Type
      • Kitchen Furniture
      • Living-room Furniture
      • Dining-room Furniture
      • Bedroom Furniture
      • Other Furnitures
    • By Distribution Channel
      • Home Centers
      • Specialty Stores
      • Flagship Stores
      • Online
      • Other Distribution Channels
  • By Geography
    • Vietnam

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1 Vietnam has a young population with changing lifestyles and preferences. This demographic is more inclined towards modern
        • 3.2.2 stylish
        • 3.2.3 and functional furniture
        • 3.2.4 driving demand for contemporary furniture designs.
      • 3.3. Market Restrains
        • 3.3.1 Despite rising incomes
        • 3.3.2 a significant portion of the population remains price-sensitive. This can limit the market for premium or high-end furniture products and may drive consumers towards more affordable
        • 3.3.3 lower-quality options
      • 3.4. Market Trends
        • 3.4.1. There is a growing demand for sustainable and eco-friendly furniture in Vietnam. Consumers are becoming more environmentally conscious and are seeking products made from sustainably sourced materials and using eco-friendly manufacturing processes.
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Vietnam Home Furniture Market Analysis, Insights and Forecast, 2019-2031
    • 5.1. Market Analysis, Insights and Forecast - by Type
      • 5.1.1. Kitchen Furniture
      • 5.1.2. Living-room Furniture
      • 5.1.3. Dining-room Furniture
      • 5.1.4. Bedroom Furniture
      • 5.1.5. Other Furnitures
    • 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
      • 5.2.1. Home Centers
      • 5.2.2. Specialty Stores
      • 5.2.3. Flagship Stores
      • 5.2.4. Online
      • 5.2.5. Other Distribution Channels
    • 5.3. Market Analysis, Insights and Forecast - by Region
      • 5.3.1. Vietnam
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2024
      • 6.2. Company Profiles
        • 6.2.1 Min Duong Furniture Corporation
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Duc Thanh Wood Processing JSC
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 AA Corporation
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Woodnet
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Hoang MOC Furniture
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Nitori Furniture
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Truong Thanh Furniture Corporation
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 BO Concept
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Kaiser Furniture
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Cam Ha Furniture
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)
        • 6.2.11 Ashley Furniture Industries
          • 6.2.11.1. Overview
          • 6.2.11.2. Products
          • 6.2.11.3. SWOT Analysis
          • 6.2.11.4. Recent Developments
          • 6.2.11.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Vietnam Home Furniture Market Revenue Breakdown (Million, %) by Product 2024 & 2032
  2. Figure 2: Vietnam Home Furniture Market Share (%) by Company 2024

List of Tables

  1. Table 1: Vietnam Home Furniture Market Revenue Million Forecast, by Region 2019 & 2032
  2. Table 2: Vietnam Home Furniture Market Revenue Million Forecast, by Type 2019 & 2032
  3. Table 3: Vietnam Home Furniture Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
  4. Table 4: Vietnam Home Furniture Market Revenue Million Forecast, by Region 2019 & 2032
  5. Table 5: Vietnam Home Furniture Market Revenue Million Forecast, by Country 2019 & 2032
  6. Table 6: Vietnam Home Furniture Market Revenue Million Forecast, by Type 2019 & 2032
  7. Table 7: Vietnam Home Furniture Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
  8. Table 8: Vietnam Home Furniture Market Revenue Million Forecast, by Country 2019 & 2032

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Vietnam Home Furniture Market?

The projected CAGR is approximately 5.70%.

2. Which companies are prominent players in the Vietnam Home Furniture Market?

Key companies in the market include Min Duong Furniture Corporation, Duc Thanh Wood Processing JSC, AA Corporation, Woodnet, Hoang MOC Furniture, Nitori Furniture, Truong Thanh Furniture Corporation, BO Concept, Kaiser Furniture, Cam Ha Furniture, Ashley Furniture Industries.

3. What are the main segments of the Vietnam Home Furniture Market?

The market segments include Type, Distribution Channel.

4. Can you provide details about the market size?

The market size is estimated to be USD 5.37 Million as of 2022.

5. What are some drivers contributing to market growth?

Vietnam has a young population with changing lifestyles and preferences. This demographic is more inclined towards modern. stylish. and functional furniture. driving demand for contemporary furniture designs..

6. What are the notable trends driving market growth?

There is a growing demand for sustainable and eco-friendly furniture in Vietnam. Consumers are becoming more environmentally conscious and are seeking products made from sustainably sourced materials and using eco-friendly manufacturing processes..

7. Are there any restraints impacting market growth?

Despite rising incomes. a significant portion of the population remains price-sensitive. This can limit the market for premium or high-end furniture products and may drive consumers towards more affordable. lower-quality options.

8. Can you provide examples of recent developments in the market?

August 2023: Danish furniture brand JYSK expanded to Hanoi, Vietnam, and opened a new store in the Indochina Plaza Hanoi Residences in the capital city.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in Million.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Vietnam Home Furniture Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Vietnam Home Furniture Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Vietnam Home Furniture Market?

To stay informed about further developments, trends, and reports in the Vietnam Home Furniture Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

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+17162654855
[email protected]

+17162654855

[email protected]