Key Insights
The Asia-Pacific dairy-based beverage market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.10% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes across the region, particularly in rapidly developing economies like India and China, are leading to increased consumer spending on convenient and nutritious beverages. Health-conscious consumers are increasingly opting for dairy-based alternatives to sugary drinks, driving demand for products like yogurt drinks and kefir. Furthermore, innovative product development, including the introduction of flavored and functional dairy beverages catering to specific dietary needs and preferences, is further stimulating market growth. The market is segmented by type (milk, yogurt, kefir, others), category (flavored and unflavored), and distribution channel (supermarkets/hypermarkets, convenience stores, specialty stores, online channels). While the dominance of traditional dairy products like milk remains strong, the segments of yogurt and kefir are experiencing particularly rapid growth, mirroring global trends towards healthier beverage options. Challenges include fluctuating milk prices, stringent regulations on food safety and labeling, and the growing popularity of plant-based alternatives. Nevertheless, the overall outlook for the Asia-Pacific dairy-based beverage market remains positive, with significant growth opportunities for established players and new entrants alike. Key players such as Britannia Industries, Yakult Honsha, Bright Dairy, Mother Dairy, Fonterra, and Amul are well-positioned to capitalize on these trends through strategic investments in product innovation, brand building, and efficient distribution networks. The continued expansion of e-commerce channels also presents a significant opportunity for market growth in the coming years.
The regional disparity within the Asia-Pacific market is significant. Countries like China and India are expected to dominate the market share due to their large populations and increasing consumer demand. However, other countries within the region, including Japan, South Korea, and Australia, will also contribute substantially to overall market growth. The success of companies operating within this market will depend on their ability to adapt to regional preferences, leverage effective marketing strategies tailored to specific consumer segments, and address the challenges related to supply chain management and maintaining product quality across diverse geographical locations. The forecast period of 2025-2033 presents a promising window of opportunity for significant market expansion driven by a confluence of socio-economic factors and evolving consumer preferences.

Asia-Pacific Dairy-Based Beverages Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Asia-Pacific dairy-based beverages industry, offering valuable insights for industry professionals, investors, and strategic decision-makers. Leveraging data from 2019-2024 (Historical Period), with 2025 as the base year, this report projects market trends through 2033 (Forecast Period). The study covers market segmentation by type (milk, yogurt, kefir, others), category (flavored, unflavored), and distribution channel (supermarkets/hypermarkets, convenience stores, specialty stores, online channels, others). The report estimates a market value of xx Million in 2025, projecting a CAGR of xx% from 2025 to 2033.
Asia-Pacific Dairy-Based Beverages Industry Market Structure & Innovation Trends
This section analyzes the competitive landscape of the Asia-Pacific dairy-based beverages market, encompassing market concentration, innovation drivers, regulatory frameworks, and key industry activities. We examine the influence of product substitutes, end-user demographics, and mergers and acquisitions (M&A) on market dynamics. The report includes quantitative data on market share held by key players such as Wadia Group (Britannia Industries Limited), Yakult Honsha Co Ltd, Bright Dairy & Food Co Ltd, Mother Dairy Fruit & Vegetable Pvt Ltd, Fonterra Co-operative Group, and GCMMF (Amul). Analysis reveals a moderately concentrated market with several dominant players, with market share fluctuations driven by product innovation and strategic partnerships. M&A activity, valued at an estimated xx Million in the historical period, primarily focuses on expanding product portfolios and geographic reach. The regulatory framework, while generally supportive of industry growth, presents specific challenges related to labeling and food safety standards.

Asia-Pacific Dairy-Based Beverages Industry Market Dynamics & Trends
This section delves into the key factors driving market growth, including evolving consumer preferences (e.g., increasing demand for functional beverages and healthier options), technological advancements (e.g., automation in production and improved packaging), and competitive dynamics. We analyze the impact of these trends on market penetration and overall growth. The report highlights the increasing adoption of online channels, expanding product diversification, and the growing popularity of functional dairy-based beverages like probiotic drinks. The market is expected to witness significant growth, driven by rising disposable incomes and changing lifestyles across the region. This section also analyzes the impact of technological disruptions, such as the rise of plant-based alternatives, on the market's future trajectory.

Dominant Regions & Segments in Asia-Pacific Dairy-Based Beverages Industry
This section identifies the leading regions, countries, and segments within the Asia-Pacific dairy-based beverages market.
Leading Regions: [Insert analysis of leading regions. E.g., India and China dominate due to high population density and increasing consumption. ]
Dominant Segments:
- By Type: Milk remains the largest segment, followed by yogurt. The "Others" category, encompassing kefir and other fermented beverages, shows promising growth potential.
- By Category: Flavored drinks hold a larger market share compared to unflavored drinks, driven by consumer preference for diverse tastes and flavors.
- By Distribution Channel: Supermarkets/hypermarkets are the dominant distribution channel, followed by convenience stores, with online channels exhibiting significant growth.
Key drivers for dominance include:
- Economic policies: Government support for the dairy industry and favorable trade policies.
- Infrastructure: Well-established supply chains and distribution networks.
- Consumer preferences: Shifting consumer demands for convenience, health, and diverse flavors.
Asia-Pacific Dairy-Based Beverages Industry Product Innovations
Recent years have witnessed a surge in product innovation, with companies focusing on functional beverages enriched with probiotics, vitamins, and other health-enhancing ingredients. Technological advancements in processing and packaging are enhancing product shelf life and quality, while sustainable packaging is gaining traction. New product launches emphasize convenient formats, such as single-serve containers and ready-to-drink options, catering to busy lifestyles. These innovations are enhancing competitive advantage and driving market expansion.
Report Scope & Segmentation Analysis
This report provides a comprehensive segmentation of the Asia-Pacific dairy-based beverages market across type, category, and distribution channel. Each segment's growth projection, market size, and competitive dynamics are analyzed. The report projects significant growth across all segments, particularly in flavored drinks and online channels. Competitive dynamics vary across segments, with some exhibiting high concentration and others displaying more fragmentation.
Key Drivers of Asia-Pacific Dairy-Based Beverages Industry Growth
Several factors fuel the growth of the Asia-Pacific dairy-based beverages industry. Rising disposable incomes and increasing urbanization are key drivers, alongside changing dietary habits and a growing preference for convenient and healthy beverage options. Technological advancements in production and distribution, alongside supportive government policies, also contribute significantly.
Challenges in the Asia-Pacific Dairy-Based Beverages Industry Sector
The industry faces challenges including fluctuating raw material prices, stringent regulatory compliance requirements, and the intensifying competition from plant-based alternatives. Supply chain disruptions and the need for sustainable practices also present significant hurdles. These factors can impact profitability and market share for industry players.
Emerging Opportunities in Asia-Pacific Dairy-Based Beverages Industry
The Asia-Pacific region presents substantial opportunities for growth in the dairy-based beverages sector. Expanding into new markets, particularly in Southeast Asia, offers significant potential. Furthermore, technological advancements, such as personalized nutrition and customized beverages, present exciting avenues for innovation.
Leading Players in the Asia-Pacific Dairy-Based Beverages Industry Market
- Wadia Group (Britannia Industries Limited)
- Yakult Honsha Co Ltd
- Bright Dairy & Food Co Ltd
- Mother Dairy Fruit & Vegetable Pvt Ltd
- Fonterra Co-operative Group
- GCMMF (Amul)
Key Developments in Asia-Pacific Dairy-Based Beverages Industry
- [Insert bullet points with dates and descriptions of key developments. Example: "July 2023: Fonterra launched a new range of probiotic yogurt drinks."]
Future Outlook for Asia-Pacific Dairy-Based Beverages Industry Market
The future of the Asia-Pacific dairy-based beverages market is bright, driven by sustained economic growth, changing consumer preferences, and technological innovation. Companies focusing on product diversification, sustainable practices, and strategic partnerships are expected to thrive in this dynamic and expanding market. The industry is poised for considerable growth, offering significant opportunities for established players and new entrants alike.
Asia-Pacific Dairy-Based Beverages Industry Segmentation
-
1. Type
- 1.1. Milk
- 1.2. Yogurt
- 1.3. Kefir
- 1.4. Others
-
2. Category
- 2.1. Flavoured Drink
- 2.2. Unflavored Drink
-
3. Distribution Channel
- 3.1. Supermarkets/hypermarkets
- 3.2. Convenience stores
- 3.3. Specialty Stores
- 3.4. Online Channels
- 3.5. Others
Asia-Pacific Dairy-Based Beverages Industry Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia-Pacific Dairy-Based Beverages Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing application of Gelatin in healthcare and pharmaceutical sector
- 3.3. Market Restrains
- 3.3.1. Rising demand for clean label products
- 3.4. Market Trends
- 3.4.1. Rising Demand for Probiotic Drinks in the Region
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Milk
- 5.1.2. Yogurt
- 5.1.3. Kefir
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Category
- 5.2.1. Flavoured Drink
- 5.2.2. Unflavored Drink
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/hypermarkets
- 5.3.2. Convenience stores
- 5.3.3. Specialty Stores
- 5.3.4. Online Channels
- 5.3.5. Others
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. China Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 7. Japan Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 8. India Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 9. South Korea Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 11. Australia Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific Asia-Pacific Dairy-Based Beverages Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Wadia Group (Britannia Industries Limited)*List Not Exhaustive
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Yakult Honsha Co Ltd
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Bright Dairy & Food Co Ltd
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Mother Dairy Fruit & Vegetable Pvt Ltd
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Fonterra Co-operative Group
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 GCMMF (Amul)
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.1 Wadia Group (Britannia Industries Limited)*List Not Exhaustive
List of Figures
- Figure 1: Asia-Pacific Dairy-Based Beverages Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Asia-Pacific Dairy-Based Beverages Industry Share (%) by Company 2024
List of Tables
- Table 1: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Region 2019 & 2032
- Table 3: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Type 2019 & 2032
- Table 5: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 6: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Category 2019 & 2032
- Table 7: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 8: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Distribution Channel 2019 & 2032
- Table 9: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 10: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Region 2019 & 2032
- Table 11: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Country 2019 & 2032
- Table 13: China Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: China Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 15: Japan Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Japan Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 17: India Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: India Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 19: South Korea Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: South Korea Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 21: Taiwan Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Taiwan Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 23: Australia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Australia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 25: Rest of Asia-Pacific Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Asia-Pacific Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 27: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 28: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Type 2019 & 2032
- Table 29: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Category 2019 & 2032
- Table 30: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Category 2019 & 2032
- Table 31: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 32: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Distribution Channel 2019 & 2032
- Table 33: Asia-Pacific Dairy-Based Beverages Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 34: Asia-Pacific Dairy-Based Beverages Industry Volume K Units Forecast, by Country 2019 & 2032
- Table 35: China Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: China Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 37: Japan Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Japan Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 39: South Korea Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: South Korea Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 41: India Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: India Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 43: Australia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Australia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 45: New Zealand Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: New Zealand Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 47: Indonesia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Indonesia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 49: Malaysia Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Malaysia Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 51: Singapore Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Singapore Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 53: Thailand Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 54: Thailand Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 55: Vietnam Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 56: Vietnam Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
- Table 57: Philippines Asia-Pacific Dairy-Based Beverages Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 58: Philippines Asia-Pacific Dairy-Based Beverages Industry Volume (K Units) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia-Pacific Dairy-Based Beverages Industry?
The projected CAGR is approximately 5.10%.
2. Which companies are prominent players in the Asia-Pacific Dairy-Based Beverages Industry?
Key companies in the market include Wadia Group (Britannia Industries Limited)*List Not Exhaustive, Yakult Honsha Co Ltd, Bright Dairy & Food Co Ltd, Mother Dairy Fruit & Vegetable Pvt Ltd, Fonterra Co-operative Group, GCMMF (Amul).
3. What are the main segments of the Asia-Pacific Dairy-Based Beverages Industry?
The market segments include Type, Category, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing application of Gelatin in healthcare and pharmaceutical sector.
6. What are the notable trends driving market growth?
Rising Demand for Probiotic Drinks in the Region.
7. Are there any restraints impacting market growth?
Rising demand for clean label products.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Units.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Asia-Pacific Dairy-Based Beverages Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Asia-Pacific Dairy-Based Beverages Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Asia-Pacific Dairy-Based Beverages Industry?
To stay informed about further developments, trends, and reports in the Asia-Pacific Dairy-Based Beverages Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence