Key Insights
The North American innovative open MRI and imaging market, valued at $3.93 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 5.96% from 2025 to 2033. This expansion is fueled by several key factors. The increasing prevalence of chronic diseases like musculoskeletal disorders and neurological conditions necessitates advanced imaging techniques. Open MRI systems, offering patient comfort and reduced claustrophobia, are gaining significant traction, particularly among geriatric and pediatric populations. Technological advancements, such as higher field strength magnets and improved image resolution, are enhancing diagnostic capabilities and driving adoption. Furthermore, the rising demand for minimally invasive procedures and the increasing adoption of image-guided surgery are creating a favorable environment for market expansion. The segment encompassing high-field strength MRI systems is anticipated to exhibit higher growth rates due to their superior image quality and diagnostic precision.
Within North America, the United States holds the largest market share, followed by Canada and Mexico. The market is segmented by architecture (closed vs. open), field strength (low, medium, very high, ultra-high), and application (oncology, neurology, cardiology, gastroenterology, musculoskeletal, and others). Major players like GE Healthcare, Siemens Healthineers, and Philips are investing heavily in research and development to enhance their product portfolios and maintain a competitive edge. The market, however, faces certain challenges, including high equipment costs, stringent regulatory approvals, and the need for skilled technicians. Despite these challenges, the long-term outlook for the North American innovative open MRI and imaging market remains positive, propelled by technological advancements and rising healthcare expenditure.

North America Innovative Open MRI & Imaging Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the North American innovative open MRI & imaging industry, covering market structure, dynamics, key players, and future outlook. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period is 2025-2033, and the historical period covers 2019-2024. This report is essential for industry professionals, investors, and strategic decision-makers seeking actionable insights into this rapidly evolving market.
North America Innovative Open MRI & Imaging Industry Market Structure & Innovation Trends
The North American open MRI and imaging sector presents a dynamic landscape shaped by market concentration, innovative technologies, regulatory influences, and competitive pressures. While established players like GE Healthcare, Siemens Healthineers, FUJIFILM Corporation, and Koninklijke Philips maintain substantial market share, a surge of smaller, innovative companies is intensifying competition and driving significant change. This section delves into the key aspects influencing this evolving market.
- Market Concentration and Competitive Dynamics: The top five players currently hold approximately [Insert updated percentage]% of the market share (2024). However, the entry of agile startups specializing in niche applications and advanced technologies is disrupting the established order, fostering a more competitive environment.
- Innovation Drivers: Several key factors are fueling innovation. These include the integration of Artificial Intelligence (AI) for enhanced image analysis and improved diagnostic accuracy, advancements in magnet technology leading to higher field strengths and superior image quality, and miniaturization efforts resulting in more compact and portable systems. These technological advancements are not only improving patient outcomes but are also expanding the accessibility of MRI technology.
- Regulatory Landscape and Reimbursement Policies: The regulatory framework, primarily governed by the FDA in the United States, plays a crucial role in shaping market growth. Stringent regulatory requirements for device approval and reimbursement policies from both public and private payers significantly influence market access and adoption rates for new technologies.
- Product Substitutes and Competitive Pressures: Alternative imaging modalities such as CT scans and ultrasound present competitive pressure, particularly in applications where MRI may not be the most cost-effective or readily available solution. The ongoing development and refinement of these alternative techniques necessitates continuous innovation within the open MRI sector to maintain a competitive edge.
- End-User Demographics and Market Demand: The market's growth is intrinsically linked to demographic trends. An aging population experiencing a rising prevalence of chronic diseases, such as cardiovascular disease, neurological disorders, and cancer, fuels the demand for advanced diagnostic imaging solutions. This increasing demand necessitates greater access to high-quality imaging technologies.
- Mergers & Acquisitions (M&A) Activity: Over the past five years, M&A activity has totaled approximately [Insert updated deal value] million. This consolidation reflects the strategic efforts of major players to expand their product portfolios, geographic reach, and technological capabilities. Notable examples include [Insert specific M&A examples with brief descriptions of impact].
North America Innovative Open MRI & Imaging Industry Market Dynamics & Trends
The North American open MRI & imaging market exhibits robust growth, driven by several key factors. Technological advancements such as AI-driven image processing, the development of higher-field-strength systems, and the introduction of more compact and portable MRI systems are significantly enhancing diagnostic capabilities and accessibility. The increasing prevalence of chronic diseases necessitates advanced imaging solutions, further fueling market demand. Consumer preferences are shifting towards faster, more comfortable, and less claustrophobic MRI experiences, driving the adoption of open MRI systems. Competitive dynamics are characterized by both innovation and consolidation, with established players investing heavily in R&D and smaller companies introducing disruptive technologies.
The market is projected to witness a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), with market penetration reaching xx% by 2033. Specific growth drivers include increasing adoption of minimally invasive procedures, rising healthcare expenditure, and favorable government initiatives promoting advanced medical technologies.

Dominant Regions & Segments in North America Innovative Open MRI & Imaging Industry
The United States dominates the North American open MRI & imaging market due to factors such as higher healthcare expenditure, advanced medical infrastructure, and a high prevalence of chronic diseases. Within the segmentation:
By Architecture:
- Open MRI Systems: This segment is experiencing faster growth due to increased patient comfort and reduced claustrophobia. Key drivers include technological improvements and increasing preference for less confined imaging environments.
- Closed MRI Systems: This segment maintains a significant market share due to superior image quality and broader applications.
By Field Strength:
- High and Ultra-High Field MRI Systems: These segments are experiencing rapid growth fueled by enhanced image resolution and improved diagnostic capabilities, despite higher costs.
- Low and Medium Field MRI Systems: These systems are widely utilized in various healthcare settings and remain a significant market segment, offering a balance between cost-effectiveness and image quality.
By Application:
- Oncology: This segment holds a substantial market share due to the increasing need for advanced imaging in cancer diagnosis and treatment.
- Neurology and Musculoskeletal: These segments are major drivers of growth due to the high prevalence of neurological and musculoskeletal disorders.
- Other Applications: Cardiology, gastroenterology, and other applications represent significant but slower-growing segments.
North America Innovative Open MRI & Imaging Industry Product Innovations
Recent innovations focus on enhancing image quality, reducing scan times, improving patient comfort, and incorporating AI for improved diagnostics. Companies are developing more compact and portable MRI systems to improve accessibility and reduce costs. Integration of AI and machine learning is improving diagnostic accuracy and efficiency, leading to more personalized treatment plans. The market is witnessing a shift towards single-sided and less claustrophobic open MRI systems, reflecting growing patient preferences.
Report Scope & Segmentation Analysis
This report segments the North American innovative open MRI & imaging market by architecture (open and closed), field strength (low, medium, very high, ultra-high), and application (oncology, neurology, cardiology, gastroenterology, musculoskeletal, and other applications). Each segment’s market size, growth projections, and competitive dynamics are analyzed in detail. For example, the open MRI systems segment is anticipated to witness significant growth due to patient comfort and technological advancements, while the high-field MRI systems segment will see growth due to increased image resolution and improved diagnostic accuracy.
Key Drivers of North America Innovative Open MRI & Imaging Industry Growth
Several key factors drive market growth: technological advancements (AI, higher field strengths), increasing prevalence of chronic diseases, rising healthcare expenditure, and favorable government regulations promoting advanced medical technologies. The growing demand for minimally invasive procedures and personalized medicine further stimulates market expansion.
Challenges in the North America Innovative Open MRI & Imaging Industry Sector
Challenges include high capital investment costs for advanced systems, regulatory hurdles for new technology approvals, potential supply chain disruptions, and intense competition among established players and emerging companies. These factors can limit market growth and profitability. The high cost of equipment limits the adoption rate of advanced MRI systems in certain healthcare facilities.
Emerging Opportunities in North America Innovative Open MRI & Imaging Industry
Emerging opportunities lie in the adoption of AI-powered image analysis, development of portable and compact MRI systems, expansion into new applications (e.g., early cancer detection), and growth in telehealth and remote diagnostics. The increasing demand for personalized medicine will drive the need for more advanced and precise imaging technologies.
Leading Players in the North America Innovative Open MRI & Imaging Industry Market
- Aurora Imaging Technology
- Esaote SpA
- Fonar Corporation
- Siemens Healthineers
- GE Healthcare
- FUJIFILM Corporation
- Koninklijke Philips
- Neusoft Medical Systems Co Ltd
- Canon Medical Systems Corporation
- Bruker Corporation
Key Developments in North America Innovative Open MRI & Imaging Industry Industry
- July 2022: Promaxo sold its in-office MRI system to two-physician practices on the East Coast of the United States, showcasing the growing trend of bringing advanced imaging technology to smaller practices.
- July 2022: UF Health installed an MRI device for personalized cancer treatment, highlighting the integration of advanced imaging with precision radiotherapy.
Future Outlook for North America Innovative Open MRI & Imaging Industry Market
The North American open MRI & imaging market is poised for significant growth driven by continuous technological innovation, increasing healthcare expenditure, and growing demand for improved diagnostic capabilities. Strategic partnerships, acquisitions, and expansion into new applications will be crucial for success in this dynamic market. The focus on patient-centric solutions and integration with AI will shape the future of this industry.
North America Innovative Open MRI & Imaging Industry Segmentation
-
1. Architecture
- 1.1. Closed MRI Systems
- 1.2. Open MRI Systems
-
2. Field Strength
- 2.1. Low Field MRI Systems
- 2.2. Medium Field MRI Systems
- 2.3. Very Hig
-
3. Application
- 3.1. Oncology
- 3.2. Neurology
- 3.3. Cardiology
- 3.4. Gastroenterology
- 3.5. Musculoskeletal
- 3.6. Other Applications
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Mexico
North America Innovative Open MRI & Imaging Industry Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Innovative Open MRI & Imaging Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.96% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Introduction of Hybrid MRI Systems; Availability of Universal Health Coverage in North America; Surge in Prevalence of Diseases Requiring MRI Coupled with Rise in Geriatric Population
- 3.3. Market Restrains
- 3.3.1. High Cost of MRI Systems; Declining Helium Availability
- 3.4. Market Trends
- 3.4.1. Open MRI Systems are Expected to Grow with High CAGR in the Architecture Segment Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Architecture
- 5.1.1. Closed MRI Systems
- 5.1.2. Open MRI Systems
- 5.2. Market Analysis, Insights and Forecast - by Field Strength
- 5.2.1. Low Field MRI Systems
- 5.2.2. Medium Field MRI Systems
- 5.2.3. Very Hig
- 5.3. Market Analysis, Insights and Forecast - by Application
- 5.3.1. Oncology
- 5.3.2. Neurology
- 5.3.3. Cardiology
- 5.3.4. Gastroenterology
- 5.3.5. Musculoskeletal
- 5.3.6. Other Applications
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Architecture
- 6. United States North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Architecture
- 6.1.1. Closed MRI Systems
- 6.1.2. Open MRI Systems
- 6.2. Market Analysis, Insights and Forecast - by Field Strength
- 6.2.1. Low Field MRI Systems
- 6.2.2. Medium Field MRI Systems
- 6.2.3. Very Hig
- 6.3. Market Analysis, Insights and Forecast - by Application
- 6.3.1. Oncology
- 6.3.2. Neurology
- 6.3.3. Cardiology
- 6.3.4. Gastroenterology
- 6.3.5. Musculoskeletal
- 6.3.6. Other Applications
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.4.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Architecture
- 7. Canada North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Architecture
- 7.1.1. Closed MRI Systems
- 7.1.2. Open MRI Systems
- 7.2. Market Analysis, Insights and Forecast - by Field Strength
- 7.2.1. Low Field MRI Systems
- 7.2.2. Medium Field MRI Systems
- 7.2.3. Very Hig
- 7.3. Market Analysis, Insights and Forecast - by Application
- 7.3.1. Oncology
- 7.3.2. Neurology
- 7.3.3. Cardiology
- 7.3.4. Gastroenterology
- 7.3.5. Musculoskeletal
- 7.3.6. Other Applications
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.4.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Architecture
- 8. Mexico North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Architecture
- 8.1.1. Closed MRI Systems
- 8.1.2. Open MRI Systems
- 8.2. Market Analysis, Insights and Forecast - by Field Strength
- 8.2.1. Low Field MRI Systems
- 8.2.2. Medium Field MRI Systems
- 8.2.3. Very Hig
- 8.3. Market Analysis, Insights and Forecast - by Application
- 8.3.1. Oncology
- 8.3.2. Neurology
- 8.3.3. Cardiology
- 8.3.4. Gastroenterology
- 8.3.5. Musculoskeletal
- 8.3.6. Other Applications
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. United States
- 8.4.2. Canada
- 8.4.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Architecture
- 9. United States North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Aurora Imaging Technology
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Esaote SpA
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Fonar Corporation
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Siemens Healthineers
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 GE Healthcare
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 FUJIFILM Corporation
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Koninklijke Philips
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Neusoft Medical Systems Co Ltd
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Canon Medical Systems Corporation*List Not Exhaustive
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Bruker Corporation
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Aurora Imaging Technology
List of Figures
- Figure 1: North America Innovative Open MRI & Imaging Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Innovative Open MRI & Imaging Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 3: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 4: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 5: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 7: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Canada North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 13: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 14: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 15: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 16: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 18: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 19: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 20: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 23: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 24: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 25: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Innovative Open MRI & Imaging Industry?
The projected CAGR is approximately 5.96%.
2. Which companies are prominent players in the North America Innovative Open MRI & Imaging Industry?
Key companies in the market include Aurora Imaging Technology, Esaote SpA, Fonar Corporation, Siemens Healthineers, GE Healthcare, FUJIFILM Corporation, Koninklijke Philips, Neusoft Medical Systems Co Ltd, Canon Medical Systems Corporation*List Not Exhaustive, Bruker Corporation.
3. What are the main segments of the North America Innovative Open MRI & Imaging Industry?
The market segments include Architecture, Field Strength, Application, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 3.93 Million as of 2022.
5. What are some drivers contributing to market growth?
Introduction of Hybrid MRI Systems; Availability of Universal Health Coverage in North America; Surge in Prevalence of Diseases Requiring MRI Coupled with Rise in Geriatric Population.
6. What are the notable trends driving market growth?
Open MRI Systems are Expected to Grow with High CAGR in the Architecture Segment Over the Forecast Period.
7. Are there any restraints impacting market growth?
High Cost of MRI Systems; Declining Helium Availability.
8. Can you provide examples of recent developments in the market?
July 2022: Promaxo sold its in-office MRI system to two-physician practices on the East Coast of the United States. Promaxo's single-sided MRI with an AI-based imaging system empowers practices and hospitals to accurately and seamlessly guide prostate interventions under the Promaxo scanner.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Innovative Open MRI & Imaging Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Innovative Open MRI & Imaging Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Innovative Open MRI & Imaging Industry?
To stay informed about further developments, trends, and reports in the North America Innovative Open MRI & Imaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence