Key Insights
The European e-book market, valued at €9.27 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.43% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing affordability and accessibility of e-readers and tablets, coupled with the proliferation of high-speed internet access across Europe, significantly contributes to market growth. Furthermore, the rising popularity of subscription services offering vast e-book libraries and the convenience of digital reading are major catalysts. The market is segmented by content type (professional, educational, general) and device type (smartphone, tablet), with the general fiction segment currently dominating, but the educational segment showing strong growth potential. Major publishers like Usborne, Pearson, HarperCollins, Penguin Random House, Hachette Livre, and Amazon's Kindle Direct Publishing play crucial roles, shaping the market landscape through their diverse offerings and marketing strategies. While the market faces some restraints, such as piracy concerns and consumer preference for physical books in specific segments, the overall trajectory points towards sustained expansion. The UK, Germany, and France are expected to remain key markets within Europe, driven by high literacy rates and strong digital infrastructure.
The forecast period (2025-2033) anticipates continued growth, with the market size expected to exceed €13 billion by 2033. This growth will be influenced by ongoing technological advancements, the development of innovative reading experiences (e.g., immersive technologies), and the increasing integration of e-books into educational curricula. Regional variations in growth rates are anticipated, with certain countries experiencing faster adoption than others, reflecting differences in digital literacy, infrastructure, and consumer preferences. Competition among publishers and e-book platforms will likely intensify, leading to innovative pricing strategies, expanded content offerings, and improved user experiences.

Europe E-Book Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Europe e-book market, covering market structure, dynamics, key players, and future trends. The study period spans 2019-2033, with 2025 as the base and estimated year. The report offers actionable insights for industry professionals, investors, and anyone seeking to understand this dynamic market. Download now for a detailed overview and strategic planning advantage.
Europe E-Book Market Market Structure & Innovation Trends
The European e-book market exhibits a moderately concentrated structure, with several major players holding significant market share. While exact figures for market share require further research and are not available at this time (xx%), key players include Usborne Publishing, Pearson Publishing, HarperCollins Publishers LLC, Penguin Random House LLC, Hachette Livre, Georg Von Holtzbrinck GmbH & Co. KG, Kindle Direct Publishing (amazon.com), Barnes & Noble Inc, Lulu Press Inc, and Rakuten Kobo Inc. This list is not exhaustive.
Innovation is driven by technological advancements, including improved e-reader devices, enhanced e-book formats (e.g., interactive content), and the rise of subscription services. Regulatory frameworks concerning copyright, data privacy, and taxation influence market dynamics. Product substitutes such as audiobooks and physical books pose competition. The end-user demographic is diverse, spanning various age groups, educational levels, and reading preferences. M&A activity in the sector is moderate, with deal values fluctuating based on market conditions (xx Million). Recent activities include strategic partnerships and acquisitions aiming for enhanced content libraries and market penetration.

Europe E-Book Market Market Dynamics & Trends
The European e-book market is experiencing significant growth, driven by increasing smartphone and tablet penetration, rising digital literacy, and growing consumer preference for convenient and accessible reading formats. The CAGR for the forecast period (2025-2033) is estimated at xx%, indicating strong market expansion. Market penetration is currently at xx% and is projected to reach xx% by 2033. Technological disruptions, such as the integration of augmented reality and interactive elements in e-books, are reshaping consumer preferences. Competitive dynamics are shaped by factors like pricing strategies, content diversity, and marketing efforts. The market is witnessing the integration of e-books into educational platforms, leading to a surge in educational e-book sales.

Dominant Regions & Segments in Europe E-Book Market
The United Kingdom and Germany currently hold significant market share within the European e-book market. Key drivers include:
- Strong digital infrastructure: Robust internet connectivity and widespread smartphone/tablet adoption.
- High literacy rates: A substantial population with a high level of digital literacy.
- Established publishing industry: A strong presence of major publishers and a mature distribution network.
- Favorable economic conditions: Relatively high disposable incomes and consumer spending on leisure activities.
The General segment holds the largest share within the "By Content" category, driven by high demand for fiction, non-fiction, and other general interest content. Within "By Device Type", Smartphones show the fastest growth due to high accessibility. Tablets maintain a sizeable market share due to enhanced readability. A detailed regional breakdown is presented in the full report.
Europe E-Book Market Product Innovations
Recent innovations in the e-book market focus on enhancing user experience. These include advancements in e-reader technology, interactive features within e-books (e.g., quizzes, embedded videos), and the integration of personalized reading recommendations. Such innovations aim to improve engagement and cater to diverse reading preferences, creating a competitive advantage for publishers adopting these advancements. The market is moving towards a more personalized and interactive e-reading experience.
Report Scope & Segmentation Analysis
This report segments the Europe e-book market by content type (Professional, Educational, General) and device type (Smartphone, Tablet).
By Content:
- Professional: This segment encompasses technical manuals, business books, and professional development resources. Growth is driven by the increasing need for continuous professional development and access to specialized knowledge.
- Educational: This comprises textbooks, educational resources, and supplementary learning materials. The market is shaped by educational policies and digital learning initiatives.
- General: This encompasses the broadest range of e-books, including fiction, non-fiction, and self-help books. Market size and growth are influenced by general consumer trends and reading habits.
By Device Type:
- Smartphone: The market is experiencing high growth due to widespread smartphone penetration and portability.
- Tablet: Tablets continue to hold significant market share due to their larger screens and enhanced reading experience.
Each segment presents unique competitive dynamics and growth prospects, analyzed in detail within the full report.
Key Drivers of Europe E-Book Market Growth
The growth of the European e-book market is driven by several factors:
- Technological advancements: Improved e-reader devices and enhanced e-book formats.
- Rising smartphone/tablet penetration: Increasing accessibility and affordability of devices.
- Increased digital literacy: Growing comfort and familiarity with digital content consumption.
- Convenience and accessibility: Easy access to vast book libraries, anytime, anywhere.
Challenges in the Europe E-Book Market Sector
The Europe e-book market faces several challenges:
- Piracy: Illegal downloading remains a significant threat, impacting revenue generation for publishers.
- Pricing strategies: Balancing affordability with publisher profitability.
- Competition from physical books and audiobooks: Consumers have diverse preferences for reading formats.
Emerging Opportunities in Europe E-Book Market
Significant opportunities exist within the e-book market, including:
- Growth in subscription models: Providing access to vast content libraries.
- Expansion into new markets: Reaching underserved regions with limited access to books.
- Integration with AR/VR: Offering immersive and interactive reading experiences.
Leading Players in the Europe E-Book Market Market
- Usborne Publishing
- Pearson Publishing
- HarperCollins Publishers LLC
- Penguin Random House LLC
- Hachette Livre
- Georg Von Holtzbrinck GmbH & Co. KG
- Kindle Direct Publishing (amazon.com)
- Barnes & Noble Inc
- Lulu Press Inc
- Rakuten Kobo Inc
Key Developments in Europe E-Book Market Industry
- September 2023: Pearson launched its Global Scale of Languages (GSL), a standardized language proficiency scale.
- March 2023: Koji launched a tool for selling e-books and audiobooks on social media.
- February 2023: Spotify launched its audiobook service in the UK and Ireland.
- January 2023: Europe Comics ceased its online publicity presence.
- October 2022: BootBeat expanded its services in Italy and Spain.
Future Outlook for Europe E-Book Market Market
The European e-book market is poised for continued growth, driven by technological advancements, changing consumer preferences, and expanding digital literacy. Strategic opportunities exist for publishers to innovate in content formats, personalize user experiences, and leverage emerging technologies to enhance the reading experience. The market is projected to witness a substantial increase in market size and penetration over the coming years.
Europe E-Book Market Segmentation
-
1. Content
- 1.1. Professional
- 1.2. Educational
- 1.3. General
-
2. device type
- 2.1. Smartphone
- 2.2. Tablet
Europe E-Book Market Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Spain
- 5. Russia
- 6. Italy
- 7. Netherlands
- 8. Poland
- 9. Rest of the Europe

Europe E-Book Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.43% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices; Recent Changes in Consumer Lifestyles has Lead to Increased Consumption through Nonphysical Means
- 3.3. Market Restrains
- 3.3.1. High Raw Materials and Manufacturing Cost; Complicated and Variable Regulations of Cleanroom
- 3.4. Market Trends
- 3.4.1. Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices to Witness the Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Content
- 5.1.1. Professional
- 5.1.2. Educational
- 5.1.3. General
- 5.2. Market Analysis, Insights and Forecast - by device type
- 5.2.1. Smartphone
- 5.2.2. Tablet
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Germany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Spain
- 5.3.5. Russia
- 5.3.6. Italy
- 5.3.7. Netherlands
- 5.3.8. Poland
- 5.3.9. Rest of the Europe
- 5.1. Market Analysis, Insights and Forecast - by Content
- 6. Germany Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Content
- 6.1.1. Professional
- 6.1.2. Educational
- 6.1.3. General
- 6.2. Market Analysis, Insights and Forecast - by device type
- 6.2.1. Smartphone
- 6.2.2. Tablet
- 6.1. Market Analysis, Insights and Forecast - by Content
- 7. United Kingdom Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Content
- 7.1.1. Professional
- 7.1.2. Educational
- 7.1.3. General
- 7.2. Market Analysis, Insights and Forecast - by device type
- 7.2.1. Smartphone
- 7.2.2. Tablet
- 7.1. Market Analysis, Insights and Forecast - by Content
- 8. France Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Content
- 8.1.1. Professional
- 8.1.2. Educational
- 8.1.3. General
- 8.2. Market Analysis, Insights and Forecast - by device type
- 8.2.1. Smartphone
- 8.2.2. Tablet
- 8.1. Market Analysis, Insights and Forecast - by Content
- 9. Spain Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Content
- 9.1.1. Professional
- 9.1.2. Educational
- 9.1.3. General
- 9.2. Market Analysis, Insights and Forecast - by device type
- 9.2.1. Smartphone
- 9.2.2. Tablet
- 9.1. Market Analysis, Insights and Forecast - by Content
- 10. Russia Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Content
- 10.1.1. Professional
- 10.1.2. Educational
- 10.1.3. General
- 10.2. Market Analysis, Insights and Forecast - by device type
- 10.2.1. Smartphone
- 10.2.2. Tablet
- 10.1. Market Analysis, Insights and Forecast - by Content
- 11. Italy Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Content
- 11.1.1. Professional
- 11.1.2. Educational
- 11.1.3. General
- 11.2. Market Analysis, Insights and Forecast - by device type
- 11.2.1. Smartphone
- 11.2.2. Tablet
- 11.1. Market Analysis, Insights and Forecast - by Content
- 12. Netherlands Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - by Content
- 12.1.1. Professional
- 12.1.2. Educational
- 12.1.3. General
- 12.2. Market Analysis, Insights and Forecast - by device type
- 12.2.1. Smartphone
- 12.2.2. Tablet
- 12.1. Market Analysis, Insights and Forecast - by Content
- 13. Poland Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - by Content
- 13.1.1. Professional
- 13.1.2. Educational
- 13.1.3. General
- 13.2. Market Analysis, Insights and Forecast - by device type
- 13.2.1. Smartphone
- 13.2.2. Tablet
- 13.1. Market Analysis, Insights and Forecast - by Content
- 14. Rest of the Europe Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 14.1. Market Analysis, Insights and Forecast - by Content
- 14.1.1. Professional
- 14.1.2. Educational
- 14.1.3. General
- 14.2. Market Analysis, Insights and Forecast - by device type
- 14.2.1. Smartphone
- 14.2.2. Tablet
- 14.1. Market Analysis, Insights and Forecast - by Content
- 15. Germany Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 16. France Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 17. Italy Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 18. United Kingdom Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 19. Netherlands Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 20. Sweden Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 21. Rest of Europe Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 22. Competitive Analysis
- 22.1. Market Share Analysis 2024
- 22.2. Company Profiles
- 22.2.1 Usborne Publishing
- 22.2.1.1. Overview
- 22.2.1.2. Products
- 22.2.1.3. SWOT Analysis
- 22.2.1.4. Recent Developments
- 22.2.1.5. Financials (Based on Availability)
- 22.2.2 Pearson Publishing
- 22.2.2.1. Overview
- 22.2.2.2. Products
- 22.2.2.3. SWOT Analysis
- 22.2.2.4. Recent Developments
- 22.2.2.5. Financials (Based on Availability)
- 22.2.3 Harpercollins Publishers LLC
- 22.2.3.1. Overview
- 22.2.3.2. Products
- 22.2.3.3. SWOT Analysis
- 22.2.3.4. Recent Developments
- 22.2.3.5. Financials (Based on Availability)
- 22.2.4 Penguin Random House LLC*List Not Exhaustive
- 22.2.4.1. Overview
- 22.2.4.2. Products
- 22.2.4.3. SWOT Analysis
- 22.2.4.4. Recent Developments
- 22.2.4.5. Financials (Based on Availability)
- 22.2.5 Hachette Livre
- 22.2.5.1. Overview
- 22.2.5.2. Products
- 22.2.5.3. SWOT Analysis
- 22.2.5.4. Recent Developments
- 22.2.5.5. Financials (Based on Availability)
- 22.2.6 Georg Von Holtzbrinck Gmbh & Co Kg
- 22.2.6.1. Overview
- 22.2.6.2. Products
- 22.2.6.3. SWOT Analysis
- 22.2.6.4. Recent Developments
- 22.2.6.5. Financials (Based on Availability)
- 22.2.7 Kindle Direct Publishing (amazon com)
- 22.2.7.1. Overview
- 22.2.7.2. Products
- 22.2.7.3. SWOT Analysis
- 22.2.7.4. Recent Developments
- 22.2.7.5. Financials (Based on Availability)
- 22.2.8 Barnes & Noble Inc
- 22.2.8.1. Overview
- 22.2.8.2. Products
- 22.2.8.3. SWOT Analysis
- 22.2.8.4. Recent Developments
- 22.2.8.5. Financials (Based on Availability)
- 22.2.9 Lulu Press Inc
- 22.2.9.1. Overview
- 22.2.9.2. Products
- 22.2.9.3. SWOT Analysis
- 22.2.9.4. Recent Developments
- 22.2.9.5. Financials (Based on Availability)
- 22.2.10 Rakuten Kobo Inc
- 22.2.10.1. Overview
- 22.2.10.2. Products
- 22.2.10.3. SWOT Analysis
- 22.2.10.4. Recent Developments
- 22.2.10.5. Financials (Based on Availability)
- 22.2.1 Usborne Publishing
List of Figures
- Figure 1: Europe E-Book Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe E-Book Market Share (%) by Company 2024
List of Tables
- Table 1: Europe E-Book Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 3: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 4: Europe E-Book Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 14: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 15: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 17: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 18: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 20: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 21: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 23: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 24: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 25: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 26: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 27: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 29: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 30: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 31: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 32: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 33: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 34: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 35: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 36: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 37: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 38: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 39: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe E-Book Market?
The projected CAGR is approximately 4.43%.
2. Which companies are prominent players in the Europe E-Book Market?
Key companies in the market include Usborne Publishing, Pearson Publishing, Harpercollins Publishers LLC, Penguin Random House LLC*List Not Exhaustive, Hachette Livre, Georg Von Holtzbrinck Gmbh & Co Kg, Kindle Direct Publishing (amazon com), Barnes & Noble Inc, Lulu Press Inc, Rakuten Kobo Inc.
3. What are the main segments of the Europe E-Book Market?
The market segments include Content, device type.
4. Can you provide details about the market size?
The market size is estimated to be USD 9.27 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices; Recent Changes in Consumer Lifestyles has Lead to Increased Consumption through Nonphysical Means.
6. What are the notable trends driving market growth?
Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices to Witness the Growth.
7. Are there any restraints impacting market growth?
High Raw Materials and Manufacturing Cost; Complicated and Variable Regulations of Cleanroom.
8. Can you provide examples of recent developments in the market?
September 2023 - Pearson today launched its GSL - a first of its kind scale which will bring unparalleled clarity and simplicity to language learning in different languages. The Global Scale of Languages will initially cover French, Italian and Spanish, with German and other languages to follow, where Students benefit as they can now pinpoint their proficiency in different languages on a common scale, set themselves personalised learning targets and benchmark progress as they move from beginner to fluency.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe E-Book Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe E-Book Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe E-Book Market?
To stay informed about further developments, trends, and reports in the Europe E-Book Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence