Key Insights
The South American data center market is experiencing robust growth, driven by increasing digitalization across various sectors, expanding cloud adoption, and the need for improved digital infrastructure in the region. With a Compound Annual Growth Rate (CAGR) of 6.00% from 2019 to 2033, the market is projected to reach a significant size. Key drivers include the burgeoning e-commerce sector, growing government initiatives to promote digital transformation, and the rising adoption of 5G technology. Brazil, being the largest economy in South America, dominates the market, followed by Chile and other countries in the region. Market segmentation reveals strong demand across various data center tiers, with a significant share held by utilized absorption. The presence of major international players like Equinix and Digital Realty, alongside regional providers such as Ascenty and ODATA, underscores the market’s attractiveness and competitive landscape. However, challenges exist, including the need for further investments in infrastructure to support growing demand and address potential power limitations in certain areas. Furthermore, regulatory hurdles and varying levels of digital maturity across different countries within South America can impact market growth trajectories. The forecast period, 2025-2033, suggests a continued upward trend, spurred by ongoing investments in hyperscale data centers and the expansion of cloud service providers into the region. Different sizes of data centers are present in the region to cater the needs of various clients and companies.
The market's segmentation by tier type (Tier 1, Tier 2, Tier 3), absorption (utilized, non-utilized), end-user (other), and country (Brazil, Chile, Rest of South America) reveals key insights into market dynamics. The varying demand across different tiers highlights the presence of both large-scale hyperscale facilities and smaller colocation centers, reflecting the diverse needs of businesses operating in the region. The "utilized" absorption segment’s dominance underscores the effective deployment of data center capacity to meet current demands. Geographical analysis reveals Brazil's significant market share, influenced by its advanced digital infrastructure and larger economy. However, growth opportunities exist in other South American countries as digital infrastructure develops. This dynamic landscape creates a competitive environment where established global players and regional providers compete for market share, driving innovation and shaping the future of data center infrastructure in South America. The market's sustained growth trajectory is expected to continue throughout the forecast period, presenting a promising outlook for investors and businesses involved in this sector.

South America Data Center Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the South America data center market, offering invaluable insights for industry professionals, investors, and strategic planners. Covering the period from 2019 to 2033, with a focus on 2025, this report examines market dynamics, competitive landscapes, and future growth prospects across Brazil, Chile, and the Rest of South America.
South America Data Center Market Structure & Innovation Trends
The South American data center market exhibits a moderately concentrated structure, with key players like Equinix Inc, Ascenty (Digital Realty Trust Inc), and Scala Data Centers holding significant market share. However, the market also accommodates several regional and smaller players, fostering competition. Innovation is driven by the increasing demand for cloud services, the growth of digital economies, and the need for improved digital infrastructure. Regulatory frameworks, while varying across countries, are generally supportive of data center development, though consistency and clarity could be improved. Product substitutes are limited, mainly focusing on alternative cloud service providers. End-user demographics show a significant shift towards cloud-based solutions across various sectors including finance, technology, and government. M&A activity is substantial, with significant deals driving market consolidation. For example, the Ascenty acquisition by Digital Realty demonstrates the ongoing expansion of major players. Estimated M&A deal values in the past five years total approximately $XX Billion, with an average deal size of $XX Million.

South America Data Center Market Market Dynamics & Trends
The South American data center market is experiencing robust growth, fueled by the increasing adoption of cloud computing, the expansion of digital businesses, and government initiatives to improve digital infrastructure. The Compound Annual Growth Rate (CAGR) during the forecast period (2025-2033) is estimated at xx%. Technological disruptions like the rise of edge computing and the increasing demand for hyperscale data centers are shaping market trends. Consumer preference for reliable and secure data storage is a key driver. The competitive landscape is dynamic, with both established players and new entrants vying for market share. Market penetration is highest in Brazil, followed by Chile, with the Rest of South America showing significant growth potential. This growth is influenced by factors like increasing internet and smartphone penetration, rising data consumption, and the expansion of digital services across various sectors.

Dominant Regions & Segments in South America Data Center Market
- Leading Region: Brazil dominates the South American data center market due to its large economy, advanced digital infrastructure, and significant concentration of businesses.
- Leading Country: Brazil, with its robust economy and established IT sector, leads in terms of data center deployment and capacity.
- Leading Segments:
- Tier Type: Tier III data centers are the most prevalent due to their high availability and reliability.
- Absorption: Utilized capacity is the dominant segment, reflecting strong demand.
- Data Center Size: Medium and Large data centers constitute a majority of the market, catering to the needs of major corporations and cloud service providers. However, the demand for Mega and Hyperscale facilities is also rapidly growing.
Brazil's dominance is primarily attributed to its well-developed economy, substantial investments in infrastructure, and a supportive regulatory environment. Chile, while smaller in scale, exhibits strong growth potential due to its role as a regional technological hub and the increasing demand for data centers within the region. The Rest of South America offers diverse growth opportunities, but faces infrastructural challenges that need to be overcome to fully realize its potential. Economic policies promoting digitalization and foreign investment further accelerate growth in leading regions.
South America Data Center Market Product Innovations
The South American data center market is witnessing significant product innovations, driven by technological advancements such as increased energy efficiency, improved cooling systems, and the integration of AI-powered management tools. These developments enhance data center reliability, security, and scalability, addressing the needs of various industries. The market is witnessing a growing demand for modular and scalable data center solutions that offer flexibility and cost-effectiveness. This trend is particularly pronounced amongst cloud service providers and hyperscale operators.
Report Scope & Segmentation Analysis
This report segments the South American data center market based on Tier Type (Tier I, Tier II, Tier III, Tier IV), Absorption (Utilized, Non-Utilized), End User (Other End User), Country (Brazil, Chile, Rest of South America), and Data Center Size (Small, Medium, Mega, Large, Massive). Each segment is analyzed based on its market size, growth projections, and competitive dynamics. For instance, the Utilized segment is projected to witness significant growth due to increasing demand for data center services. Brazil's market is expected to maintain a leading position due to its strong economic growth and investment in digital infrastructure.
Key Drivers of South America Data Center Market Growth
The South American data center market's growth is driven by several key factors:
- Increasing Cloud Adoption: The burgeoning demand for cloud-based services across various industries significantly fuels data center growth.
- Government Initiatives: Supportive government policies and investments in digital infrastructure enhance the attractiveness of the data center market.
- Economic Growth: Strong economic growth in several South American countries directly correlates with higher investment in IT infrastructure.
Challenges in the South America Data Center Market Sector
Challenges facing the market include:
- Infrastructure Limitations: Insufficient power infrastructure and connectivity in some regions hinder data center development.
- Regulatory Hurdles: Inconsistent regulatory frameworks across different countries create complexities for market players.
- High Capital Costs: Setting up and operating data centers require substantial capital investment. These costs can be especially high in regions with limited infrastructure.
Emerging Opportunities in South America Data Center Market
- Edge Computing: The increasing adoption of edge computing presents opportunities for data centers to enhance service delivery by minimizing latency.
- Hyperscale Data Centers: The demand for large-scale data centers from major cloud service providers is a significant growth opportunity.
- Expansion into Underserved Regions: Expansion into regions with limited data center capacity offers significant potential for new entrants and market expansion.
Leading Players in the South America Data Center Market Market
- Equinix Inc
- Scala Data Centers
- Terremark (Verizon)
- Quantico Data Center
- NABIAX
- Lumen Technologies Inc
- GTD Grupo Teleductos SA
- HostDime Global Corp
- SONDA SA
- ODATA (Patria Investments Ltd)
- EdgeUno Inc
- Ascenty (Digital Realty Trust Inc)
Key Developments in South America Data Center Market Industry
- November 2022: Ascenty announced a US$290 Million investment in five new data centers across Brazil, Chile, and Colombia. This significantly expands capacity and reinforces their market leadership.
- October 2022: Equinix launched a new hyperscale data center in São Paulo, Brazil (SP5x), investing $116.4 Million in a facility with a planned 14.4MW capacity. This demonstrates the continued investment in high-capacity facilities by major players.
- August 2022: Scala Data Centers opened a new data center (SP4) in São Paulo, Brazil, with an initial 6MW capacity, further expanding their presence in the Brazilian market.
Future Outlook for South America Data Center Market Market
The South American data center market is poised for continued robust growth, driven by increasing digitalization, supportive government policies, and substantial investments from both domestic and international players. The expansion of cloud services, the rise of edge computing, and the growing demand for hyperscale facilities will present significant opportunities for market players. Strategic partnerships and acquisitions will continue to reshape the competitive landscape. The market is expected to experience significant expansion in the coming years, particularly in Brazil and Chile, with substantial growth potential in the Rest of South America.
South America Data Center Market Segmentation
-
1. Data Center Size
- 1.1. Large
- 1.2. Massive
- 1.3. Medium
- 1.4. Mega
- 1.5. Small
-
2. Tier Type
- 2.1. Tier 1 and 2
- 2.2. Tier 3
- 2.3. Tier 4
-
3. Absorption
- 3.1. Non-Utilized
-
4. Colocation Type
- 4.1. Hyperscale
- 4.2. Retail
- 4.3. Wholesale
-
5. End User
- 5.1. BFSI
- 5.2. Cloud
- 5.3. E-Commerce
- 5.4. Government
- 5.5. Manufacturing
- 5.6. Media & Entertainment
- 5.7. Telecom
- 5.8. Other End User
South America Data Center Market Segmentation By Geography
-
1. South America
- 1.1. Brazil
- 1.2. Argentina
- 1.3. Chile
- 1.4. Colombia
- 1.5. Peru
- 1.6. Venezuela
- 1.7. Ecuador
- 1.8. Bolivia
- 1.9. Paraguay
- 1.10. Uruguay

South America Data Center Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 ; High Mobile penetration
- 3.2.2 Low Tariff
- 3.2.3 and Mature Regulatory Authority; Successful Privatization and Liberalization Initiatives
- 3.3. Market Restrains
- 3.3.1. ; Difficulties in Customization According to Business Needs
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Data Center Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Data Center Size
- 5.1.1. Large
- 5.1.2. Massive
- 5.1.3. Medium
- 5.1.4. Mega
- 5.1.5. Small
- 5.2. Market Analysis, Insights and Forecast - by Tier Type
- 5.2.1. Tier 1 and 2
- 5.2.2. Tier 3
- 5.2.3. Tier 4
- 5.3. Market Analysis, Insights and Forecast - by Absorption
- 5.3.1. Non-Utilized
- 5.4. Market Analysis, Insights and Forecast - by Colocation Type
- 5.4.1. Hyperscale
- 5.4.2. Retail
- 5.4.3. Wholesale
- 5.5. Market Analysis, Insights and Forecast - by End User
- 5.5.1. BFSI
- 5.5.2. Cloud
- 5.5.3. E-Commerce
- 5.5.4. Government
- 5.5.5. Manufacturing
- 5.5.6. Media & Entertainment
- 5.5.7. Telecom
- 5.5.8. Other End User
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. South America
- 5.1. Market Analysis, Insights and Forecast - by Data Center Size
- 6. Brazil South America Data Center Market Analysis, Insights and Forecast, 2019-2031
- 7. Argentina South America Data Center Market Analysis, Insights and Forecast, 2019-2031
- 8. Rest of South America South America Data Center Market Analysis, Insights and Forecast, 2019-2031
- 9. Competitive Analysis
- 9.1. Market Share Analysis 2024
- 9.2. Company Profiles
- 9.2.1 Equinix Inc
- 9.2.1.1. Overview
- 9.2.1.2. Products
- 9.2.1.3. SWOT Analysis
- 9.2.1.4. Recent Developments
- 9.2.1.5. Financials (Based on Availability)
- 9.2.2 Scala Data Centers
- 9.2.2.1. Overview
- 9.2.2.2. Products
- 9.2.2.3. SWOT Analysis
- 9.2.2.4. Recent Developments
- 9.2.2.5. Financials (Based on Availability)
- 9.2.3 Terremark (Verizon)5
- 9.2.3.1. Overview
- 9.2.3.2. Products
- 9.2.3.3. SWOT Analysis
- 9.2.3.4. Recent Developments
- 9.2.3.5. Financials (Based on Availability)
- 9.2.4 Quantico Data Center
- 9.2.4.1. Overview
- 9.2.4.2. Products
- 9.2.4.3. SWOT Analysis
- 9.2.4.4. Recent Developments
- 9.2.4.5. Financials (Based on Availability)
- 9.2.5 NABIAX
- 9.2.5.1. Overview
- 9.2.5.2. Products
- 9.2.5.3. SWOT Analysis
- 9.2.5.4. Recent Developments
- 9.2.5.5. Financials (Based on Availability)
- 9.2.6 Lumen Technologies Inc
- 9.2.6.1. Overview
- 9.2.6.2. Products
- 9.2.6.3. SWOT Analysis
- 9.2.6.4. Recent Developments
- 9.2.6.5. Financials (Based on Availability)
- 9.2.7 GTD Grupo Teleductos SA
- 9.2.7.1. Overview
- 9.2.7.2. Products
- 9.2.7.3. SWOT Analysis
- 9.2.7.4. Recent Developments
- 9.2.7.5. Financials (Based on Availability)
- 9.2.8 HostDime Global Corp
- 9.2.8.1. Overview
- 9.2.8.2. Products
- 9.2.8.3. SWOT Analysis
- 9.2.8.4. Recent Developments
- 9.2.8.5. Financials (Based on Availability)
- 9.2.9 SONDA SA
- 9.2.9.1. Overview
- 9.2.9.2. Products
- 9.2.9.3. SWOT Analysis
- 9.2.9.4. Recent Developments
- 9.2.9.5. Financials (Based on Availability)
- 9.2.10 ODATA (Patria Investments Ltd)
- 9.2.10.1. Overview
- 9.2.10.2. Products
- 9.2.10.3. SWOT Analysis
- 9.2.10.4. Recent Developments
- 9.2.10.5. Financials (Based on Availability)
- 9.2.11 EdgeUno Inc
- 9.2.11.1. Overview
- 9.2.11.2. Products
- 9.2.11.3. SWOT Analysis
- 9.2.11.4. Recent Developments
- 9.2.11.5. Financials (Based on Availability)
- 9.2.12 Ascenty (Digital Realty Trust Inc )
- 9.2.12.1. Overview
- 9.2.12.2. Products
- 9.2.12.3. SWOT Analysis
- 9.2.12.4. Recent Developments
- 9.2.12.5. Financials (Based on Availability)
- 9.2.1 Equinix Inc
List of Figures
- Figure 1: South America Data Center Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South America Data Center Market Share (%) by Company 2024
List of Tables
- Table 1: South America Data Center Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South America Data Center Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: South America Data Center Market Revenue Million Forecast, by Data Center Size 2019 & 2032
- Table 4: South America Data Center Market Volume K Unit Forecast, by Data Center Size 2019 & 2032
- Table 5: South America Data Center Market Revenue Million Forecast, by Tier Type 2019 & 2032
- Table 6: South America Data Center Market Volume K Unit Forecast, by Tier Type 2019 & 2032
- Table 7: South America Data Center Market Revenue Million Forecast, by Absorption 2019 & 2032
- Table 8: South America Data Center Market Volume K Unit Forecast, by Absorption 2019 & 2032
- Table 9: South America Data Center Market Revenue Million Forecast, by Colocation Type 2019 & 2032
- Table 10: South America Data Center Market Volume K Unit Forecast, by Colocation Type 2019 & 2032
- Table 11: South America Data Center Market Revenue Million Forecast, by End User 2019 & 2032
- Table 12: South America Data Center Market Volume K Unit Forecast, by End User 2019 & 2032
- Table 13: South America Data Center Market Revenue Million Forecast, by Region 2019 & 2032
- Table 14: South America Data Center Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 15: South America Data Center Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: South America Data Center Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 17: Brazil South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Brazil South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Argentina South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Argentina South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Rest of South America South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of South America South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 23: South America Data Center Market Revenue Million Forecast, by Data Center Size 2019 & 2032
- Table 24: South America Data Center Market Volume K Unit Forecast, by Data Center Size 2019 & 2032
- Table 25: South America Data Center Market Revenue Million Forecast, by Tier Type 2019 & 2032
- Table 26: South America Data Center Market Volume K Unit Forecast, by Tier Type 2019 & 2032
- Table 27: South America Data Center Market Revenue Million Forecast, by Absorption 2019 & 2032
- Table 28: South America Data Center Market Volume K Unit Forecast, by Absorption 2019 & 2032
- Table 29: South America Data Center Market Revenue Million Forecast, by Colocation Type 2019 & 2032
- Table 30: South America Data Center Market Volume K Unit Forecast, by Colocation Type 2019 & 2032
- Table 31: South America Data Center Market Revenue Million Forecast, by End User 2019 & 2032
- Table 32: South America Data Center Market Volume K Unit Forecast, by End User 2019 & 2032
- Table 33: South America Data Center Market Revenue Million Forecast, by Country 2019 & 2032
- Table 34: South America Data Center Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 35: Brazil South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: Brazil South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 37: Argentina South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Argentina South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 39: Chile South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Chile South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 41: Colombia South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Colombia South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 43: Peru South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Peru South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 45: Venezuela South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Venezuela South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 47: Ecuador South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Ecuador South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 49: Bolivia South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Bolivia South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 51: Paraguay South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Paraguay South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 53: Uruguay South America Data Center Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 54: Uruguay South America Data Center Market Volume (K Unit) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Data Center Market?
The projected CAGR is approximately 6.00%.
2. Which companies are prominent players in the South America Data Center Market?
Key companies in the market include Equinix Inc, Scala Data Centers, Terremark (Verizon)5, Quantico Data Center, NABIAX, Lumen Technologies Inc, GTD Grupo Teleductos SA, HostDime Global Corp, SONDA SA, ODATA (Patria Investments Ltd), EdgeUno Inc, Ascenty (Digital Realty Trust Inc ).
3. What are the main segments of the South America Data Center Market?
The market segments include Data Center Size, Tier Type, Absorption, Colocation Type, End User.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; High Mobile penetration. Low Tariff. and Mature Regulatory Authority; Successful Privatization and Liberalization Initiatives.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
; Difficulties in Customization According to Business Needs.
8. Can you provide examples of recent developments in the market?
November 2022: Ascenty will invest R$1.5 billion (US$290 million) in the construction of five new data centers in South America. The locations of the data centers will be Brazil, Chile, and Colombia.October 2022: In So Paulo, Brazil, Equinix opened a brand-new hyperscale data center. The new SP5x facility, which is situated in Santana de Parnaba close to the organization's SP3 IBX data center, has a capacity of roughly 5MW in its initial phase. After all, phases are finished, the data center should have a total capacity of 14.4MW. According to the business, it plans to spend a total of $116.4 million on the facility.August 2022: In Brazil's So Paulo, Scala Data Centers has opened a new data center. At the business' Tamboré campus in So Paulo's Barueri neighborhood, SP4 is now operational. With 6MW of IT power capacity in use, the site is operational in its initial stage. The second stage of SP4 is anticipated to begin operations in September, adding 6MW of IT capacity.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Data Center Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Data Center Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Data Center Market?
To stay informed about further developments, trends, and reports in the South America Data Center Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence