Key Insights
The North America canned fruits market, valued at approximately $X billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 4.16% from 2025 to 2033. This growth is fueled by several key factors. Increasing consumer demand for convenient and shelf-stable food options, particularly among busy individuals and families, is a major driver. Health-conscious consumers are also drawn to canned fruits as a source of vitamins and minerals, especially during times when fresh produce is out of season or less readily available. Furthermore, the rise of online grocery shopping and the expansion of supermarket and convenience store distribution channels provide wider access to canned fruits, further bolstering market expansion. However, the market faces certain challenges. Growing consumer preference for fresh and minimally processed foods, along with concerns about added sugars and preservatives in some canned fruit products, present potential restraints to market growth. To mitigate these challenges, manufacturers are increasingly focusing on product innovation, such as offering low-sugar options, organic varieties, and diverse fruit selections beyond traditional peaches and pineapples, to cater to evolving consumer preferences. Segmentation reveals strong demand across various product types (peaches, pineapples, mandarin oranges, pears, and others), forms (whole and cut fruits), and distribution channels (supermarkets/hypermarkets dominating, followed by convenience stores and a growing online retail presence). Key players like Bonduelle, Dole Food Company, and Del Monte Foods are leveraging their established brand reputation and distribution networks to maintain a competitive edge.
The market's regional segmentation shows significant concentration within North America, specifically the United States, Canada, and Mexico. Growth within this region is projected to remain robust throughout the forecast period, primarily driven by factors such as strong disposable incomes, established food retail infrastructure, and established consumer preference for canned goods. However, differences in consumer preferences across specific regions within North America (e.g., varying demand for certain fruit types) are also influencing market dynamics and product development strategies among manufacturers. To maintain competitive advantage, companies are adopting strategies encompassing targeted marketing campaigns, focusing on regional flavors and preferences, and exploring new product formats to effectively meet diverse consumer needs. The market’s future success hinges on manufacturers’ ability to adapt to changing consumer demands, address concerns about added ingredients, and continuously innovate to maintain market share.

North America Canned Fruits Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America canned fruits market, offering invaluable insights for industry professionals, investors, and strategic decision-makers. The study period spans 2019-2033, with 2025 serving as the base and estimated year. The forecast period covers 2025-2033, while the historical period encompasses 2019-2024. Expect in-depth analysis of market size, segmentation, growth drivers, challenges, and future opportunities, all presented with actionable data and projections.
North America Canned Fruits Market Structure & Innovation Trends
This section analyzes the competitive landscape of the North American canned fruits market, examining market concentration, innovation drivers, regulatory frameworks, and M&A activities. The market is moderately concentrated, with key players holding significant shares. However, the presence of numerous smaller regional players indicates a dynamic competitive environment.
- Market Concentration: The top 5 players hold an estimated xx% market share in 2025. Further breakdown by segment reveals varying levels of concentration.
- Innovation Drivers: Growing consumer demand for convenient, healthy, and natural food options fuels innovation in product formulations, packaging, and distribution channels. The increasing adoption of sustainable packaging is also a key driver.
- Regulatory Frameworks: FDA regulations concerning food safety and labeling significantly impact market operations. Changes in labeling requirements influence product formulation and marketing strategies.
- Product Substitutes: Fresh fruit, frozen fruit, and fruit juices pose competitive challenges. However, canned fruit's extended shelf life and convenience provide a sustained market presence.
- End-User Demographics: The primary consumer base comprises health-conscious individuals, families with children, and busy professionals seeking convenient meal solutions.
- M&A Activities: Recent mergers and acquisitions, such as the Del Monte brand acquisition by Bonduelle in 2021, illustrate the consolidation trend within the industry. The total value of M&A deals in the period 2019-2024 is estimated at xx Million.

North America Canned Fruits Market Dynamics & Trends
This section explores the key market dynamics shaping the North America canned fruits market. The market is expected to exhibit a CAGR of xx% during the forecast period (2025-2033), driven by several factors.
The increasing demand for convenient and shelf-stable food options, particularly among busy consumers, is a major driver. Health-conscious consumers are seeking nutrient-rich options, leading to increased demand for canned fruits with reduced sugar content or added functional benefits. Technological advancements in processing and packaging are improving product quality and shelf life. Changing consumer preferences toward natural and minimally processed foods are driving innovation in product formulations. However, intense competition and fluctuating raw material prices pose challenges. The market penetration of canned fruits in various consumer segments is also analyzed in detail, providing insights into market saturation and future growth potential.

Dominant Regions & Segments in North America Canned Fruits Market
This section identifies the leading regions, countries, and segments within the North American canned fruits market.
By Product Type:
- Peaches: Strong demand due to consumer preference and wide applications.
- Pineapple: Steady growth driven by its versatility and tropical appeal.
- Mandarin Oranges: High consumption owing to its taste and health benefits.
- Pears: Consistent demand from a loyal customer base.
- Other Fruit Types: Includes berries, cherries, and other fruits showing incremental growth.
By Form:
- Whole fruits: Maintain a significant market share due to consumer preference for visual appeal.
- Cut fruits: Increasing popularity due to convenience and ease of use.
By Distribution Channel:
- Supermarkets/Hypermarkets: Remain the dominant distribution channel due to wide reach and consumer accessibility.
- Convenience Stores: Show consistent growth due to their strategic locations and availability of on-the-go options.
- Online Retail Stores: Demonstrates increasing market share as e-commerce grows.
- Other Distribution Channels: Include food service and institutional channels.
The US is the leading market in North America, driven by high consumption and strong distribution networks. Key drivers include robust consumer demand, strong retail infrastructure, and established supply chains. Canada represents a significant market as well.
North America Canned Fruits Market Product Innovations
Recent product innovations include the introduction of functional fruit-based products such as Dole Essentials fruit cups, which offer added health benefits and cater to consumer preferences. The focus on natural ingredients, reduced sugar content, and sustainable packaging is shaping product development trends. The use of advanced processing technologies ensures product quality and extends shelf life, improving overall market appeal. Innovations cater to diverse consumer needs, such as gluten-free and non-GMO options.
Report Scope & Segmentation Analysis
This report segments the North America canned fruits market by product type (peaches, pineapple, mandarin oranges, pears, other fruit types), form (whole fruits, cut fruits), and distribution channel (supermarkets/hypermarkets, convenience stores, online retail stores, other distribution channels). Each segment is analyzed based on market size, growth projections, and competitive dynamics, providing a holistic view of the market landscape. Growth rates are expected to vary significantly based on consumer preferences and regional variations.
Key Drivers of North America Canned Fruits Market Growth
The North America canned fruits market is driven by several factors, including increasing consumer demand for convenient and healthy food options, growing health consciousness among consumers leading to increased demand for fortified or functional options, and technological advancements in food processing and packaging leading to improved product quality and extended shelf-life. Furthermore, the growing popularity of private label brands is also creating growth opportunities for canned fruit manufacturers.
Challenges in the North America Canned Fruits Market Sector
The market faces challenges such as increasing raw material costs and fluctuating supply chain dynamics. Regulatory hurdles and intense competition among established players and new entrants present additional challenges. Health and wellness trends drive demands for healthier product formulations, increasing the cost of production.
Emerging Opportunities in North America Canned Fruits Market
Emerging opportunities lie in the growing demand for organic and sustainably produced canned fruits and expanding into new markets within North America. Product diversification through the introduction of functional products and innovative packaging is also likely to create new opportunities. Expanding e-commerce channels provides substantial growth potential.
Leading Players in the North America Canned Fruits Market Market
- Bonduelle
- Kangfa Foods
- Princes Foods
- Dole Food Company
- SunOpta
- The Kraft Heinz Company
- CHB Group
- Del Monte Foods Inc
- Native Forest
- Seneca Foods
Key Developments in North America Canned Fruits Market Industry
- May 2022: Bonduelle Group secured financing for its North American business unit, Bonduelle Americas Long Life (BALL), through new investors.
- July 2021: Dole Packaged Foods, LLC launched Dole Essentials fruit cups, a new functional fruit-based product line.
- April 2021: Del Monte brand joined the Bonduelle Group in Canada.
Future Outlook for North America Canned Fruits Market Market
The North America canned fruits market is poised for continued growth, driven by factors such as the increasing demand for convenient and healthy food options. Strategic investments in research and development, product innovation, and expansion into emerging markets will be crucial for continued success. The focus on natural ingredients and sustainable packaging will continue to shape market trends.
North America Canned Fruits Market Segmentation
-
1. Product Type
- 1.1. Peaches
- 1.2. Pineapple
- 1.3. Mandarin oranges
- 1.4. Pears
- 1.5. Other Fruit Types
-
2. Form
- 2.1. Whole fruits
- 2.2. Cut fruits
-
3. Distribution Channel
- 3.1. Supermarkets/Hypermarkets
- 3.2. Convenience Stores
- 3.3. Online Retail Stores
- 3.4. Other Distribution Channels
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Mexico
- 4.4. Rest of North America
North America Canned Fruits Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
- 4. Rest of North America

North America Canned Fruits Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.16% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Awareness of Functional Benefits of Carotenoids; Consumption of Health and Wellness Products
- 3.3. Market Restrains
- 3.3.1. High Processing Cost and Low Yield of Natural Food Colors
- 3.4. Market Trends
- 3.4.1. Rising trend of on-the-go consumption
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Peaches
- 5.1.2. Pineapple
- 5.1.3. Mandarin oranges
- 5.1.4. Pears
- 5.1.5. Other Fruit Types
- 5.2. Market Analysis, Insights and Forecast - by Form
- 5.2.1. Whole fruits
- 5.2.2. Cut fruits
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/Hypermarkets
- 5.3.2. Convenience Stores
- 5.3.3. Online Retail Stores
- 5.3.4. Other Distribution Channels
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.4.4. Rest of North America
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.5.4. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United States North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Peaches
- 6.1.2. Pineapple
- 6.1.3. Mandarin oranges
- 6.1.4. Pears
- 6.1.5. Other Fruit Types
- 6.2. Market Analysis, Insights and Forecast - by Form
- 6.2.1. Whole fruits
- 6.2.2. Cut fruits
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. Supermarkets/Hypermarkets
- 6.3.2. Convenience Stores
- 6.3.3. Online Retail Stores
- 6.3.4. Other Distribution Channels
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.4.3. Mexico
- 6.4.4. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Canada North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Peaches
- 7.1.2. Pineapple
- 7.1.3. Mandarin oranges
- 7.1.4. Pears
- 7.1.5. Other Fruit Types
- 7.2. Market Analysis, Insights and Forecast - by Form
- 7.2.1. Whole fruits
- 7.2.2. Cut fruits
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. Supermarkets/Hypermarkets
- 7.3.2. Convenience Stores
- 7.3.3. Online Retail Stores
- 7.3.4. Other Distribution Channels
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.4.3. Mexico
- 7.4.4. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Mexico North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Peaches
- 8.1.2. Pineapple
- 8.1.3. Mandarin oranges
- 8.1.4. Pears
- 8.1.5. Other Fruit Types
- 8.2. Market Analysis, Insights and Forecast - by Form
- 8.2.1. Whole fruits
- 8.2.2. Cut fruits
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. Supermarkets/Hypermarkets
- 8.3.2. Convenience Stores
- 8.3.3. Online Retail Stores
- 8.3.4. Other Distribution Channels
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. United States
- 8.4.2. Canada
- 8.4.3. Mexico
- 8.4.4. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Rest of North America North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Peaches
- 9.1.2. Pineapple
- 9.1.3. Mandarin oranges
- 9.1.4. Pears
- 9.1.5. Other Fruit Types
- 9.2. Market Analysis, Insights and Forecast - by Form
- 9.2.1. Whole fruits
- 9.2.2. Cut fruits
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. Supermarkets/Hypermarkets
- 9.3.2. Convenience Stores
- 9.3.3. Online Retail Stores
- 9.3.4. Other Distribution Channels
- 9.4. Market Analysis, Insights and Forecast - by Geography
- 9.4.1. United States
- 9.4.2. Canada
- 9.4.3. Mexico
- 9.4.4. Rest of North America
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. United States North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 11. Canada North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 12. Mexico North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of North America North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Bonduelle
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Kangfa Foods
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 Princes Foods
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Dole Food Company
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 SunOpta
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 The Kraft Heinz Company
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 CHB Group
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Del Monte Foods Inc
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Native Forest*List Not Exhaustive
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Seneca Foods
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 Bonduelle
List of Figures
- Figure 1: North America Canned Fruits Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Canned Fruits Market Share (%) by Company 2024
List of Tables
- Table 1: North America Canned Fruits Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 4: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 5: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: North America Canned Fruits Market Revenue Million Forecast, by Region 2019 & 2032
- Table 7: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Canada North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 13: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 14: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 16: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 18: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 19: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 20: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 23: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 24: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 25: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 27: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 28: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 29: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 30: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 31: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Canned Fruits Market?
The projected CAGR is approximately 4.16%.
2. Which companies are prominent players in the North America Canned Fruits Market?
Key companies in the market include Bonduelle, Kangfa Foods, Princes Foods, Dole Food Company, SunOpta, The Kraft Heinz Company, CHB Group, Del Monte Foods Inc, Native Forest*List Not Exhaustive, Seneca Foods.
3. What are the main segments of the North America Canned Fruits Market?
The market segments include Product Type, Form, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing Awareness of Functional Benefits of Carotenoids; Consumption of Health and Wellness Products.
6. What are the notable trends driving market growth?
Rising trend of on-the-go consumption.
7. Are there any restraints impacting market growth?
High Processing Cost and Low Yield of Natural Food Colors.
8. Can you provide examples of recent developments in the market?
In May 2022, Bonduelle Group added new investors to its North American business unit Bonduelle Americas Long Life (BALL) in an effort to secure financing for its future growth plans. BALL has six processing plants in Canada and four in the United States that process canned and frozen fruits sold primarily by private-label brands in North America.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Canned Fruits Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Canned Fruits Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Canned Fruits Market?
To stay informed about further developments, trends, and reports in the North America Canned Fruits Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence